News and articles
Pantyliner sales are the most concentrated
Date: 2010-07-06 08:00:00
Sanitary napkins make up the biggest category among feminine hygiene products. According to the Nielsen Retail Index, its HUF 5 billion turnover remained stable in May 2009-April 2010, but in...
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Spring rejuvenation in ten towns and villages
Date: 2010-07-06 08:00:00
The spring collection campaign of KÖSZI, a joint initiative of CBA and Procter&Gamble finished at the end of June. 10 winner towns and villages won HUF 1 million, which they...
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Borsodi is still the market leading beer in Hungary
Date: 2010-07-06 08:00:00
Borsodi Brewery’s sales revenue was HUF 40.6 billion in 2006, with a pretax profit of HUF 4.3 billion – the result of cost efficiency measures after a loss-making 2008 business...
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Retail Marketing Conference, London
Date: 2010-07-06 08:00:00
On 30 June, a Retail Marketing Conference was held as part of ‘Marketing Week Live’ in London’s Olympia. Presenters from companies like Saatchi&Saatchi or Procter&Gamble spoke about the difference between...
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Wilkinson razor for women
Date: 2010-07-06 08:00:00
Wilkinson’s novelty is a premium, battery operated razor and bikini line trimmer in one, developed especially for women....
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In April Hungary was on top of the EU’s inflation list again
Date: 2010-07-06 08:00:00
In April 2010, in the EU-27 consumer prices were 2 percent higher on average, compared to prices in April 2009. While prices decreased in Latvia (by 2.8 percent), the biggest...
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Good opportunities in the intimate sphere
Date: 2010-07-06 08:00:00
An increasing number of segments and actors appear on the intimate hygiene market. Besides traditional products such as sanitary napkins, pantyliners, incontinence pads, tampons and cotton wool the significance of...
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Ability Park became Tesco’s ’Supported project of 2010’
Date: 2010-07-06 08:00:00
As part of the ’Supported project of 2010’ programme, Tesco will organise a road show with Ability Park from September 2010 until June 2011. Ability Park’s main goal is to...
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Gramex participated in PLMA’s World of Private Label
Date: 2010-07-06 08:00:00
One of Hungary’s biggest private label soft drink manufacturer, Gramex 2000 Kft. participated in the world’s biggest private label trade fair in Amsterdam. There were several foreign companies showing interest...
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Growing spending
Date: 2010-07-06 08:00:00
Between 31 May and 6 June the average daily spending by consumers was USD 80, the highest since the economic crisis broke out in December 2008 – reported Gallup on...
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Protocolar techniques
Date: 2010-07-06 08:00:00
Trade Marketing Club’s traditional summer meeting and grill party was held on 10 June. Rainy weather did not deter participants from registering and on the day of the event their...
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‘It is ending precisely now…’ (Part 3)
Date: 2010-07-06 08:00:00
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we examined...
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What will we eat when we grow up?
Date: 2010-07-06 08:00:00
This spring Hungary is about to appeal to the European Court of Justice, because after a long moratorium a few months ago the European Commission gave green light to growing...
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Completa’s prize game comes to an end
Date: 2010-07-06 08:00:00
Completa’s promotion campaign started on 1 March 2010. Participants had to collect 4 barcodes from products and send them to Completa before 30 April. The first 5,000 senders received Completa...
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Water polo players on a date with Theodora
Date: 2010-07-06 08:00:00
From May six Olympic gold medallist water polo players and coach Dénes Kemény will appear on the bottles of Theodora mineral waters. Kékkúti Ásványvíz Zrt. has been sponsoring the national...
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Discount holidays
Date: 2010-07-06 08:00:00
According to a survey by SymphonyIRI, in the US more people will economise on holidays this year than last year. The population of cheaper destinations is growing, and camp sites...
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Fighting those extra kilos
Date: 2010-07-06 08:00:00
Being overweight and the related illness are one of the biggest problems in welfare societies. Update offers clinically tested, lasting solutions to these problems. The system, nomen est omen, is...
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Increasing proportion of garden products in Praktiker
Date: 2010-07-06 08:00:00
We discussed the latest consumer trends with Szilvia Nagy, Praktiker Kft’s garden product purchaser. – Did the economic recession result in reduced demand for garden products? – The recession influenced...
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The government is against the abuse of dominance
Date: 2010-07-06 08:00:00
There is a chapter in the new government’s programme called ‘Measures against the abuse of dominance and monopolies’, which states that in a market competition the better wins if there...
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Sodexo reacts to changing market expectations with a new name
Date: 2010-07-06 08:00:00
2010 was the year of changes for Sodexo: changes that affected the whole sector made the company change its appearance and services portfolio. Sodexo Pass will be called Sodexo Motivation...
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Young Hungarian executive is the new head of McDonald’s Hungary
Date: 2010-07-06 08:00:00
Ágnes Horváth was appointed the managing director of McDonald’s Hungary in May 2010. The 36-year-old executive joined the company in1999. In 2008 she won the President’s Award of the company....
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The World’s Hottest Brands
Date: 2010-07-06 08:00:00
AdAge Insights published its report about the world’s 30 hottest brands and their stories. The global expansion of Nando’s, a chicken restaurant from South Africa, or H&M illustrate how local...
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Innovation – the driving force behind growth
Date: 2010-07-06 08:00:00
The need to raise consumers’ attention and keep it compels brand manufacturers to come out with new products regularly. Launching new products is usually accompanied with strong marketing campaigns. On...
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Declining sales by discount stores in the Czech Republic
Date: 2010-07-06 08:00:00
In the first qarter of 2010, value sales in food retail decreased by 3.2 percent in the Czech Republic (in Hungary by 3.5 percent), while volume sales diminished by 2.8...
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Henkel becomes a superbrand
Date: 2010-07-06 08:00:00
Four of Henkel Hungary’s brands earned the Superbrands qualification. A jury of independent experts chose the four brands from nearly 95,000 brands. Henkel Hungary also won a Business Superbrands award....
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Penta buys Kaiser Food
Date: 2010-07-06 08:00:00
Slovakian investors Penta are going to buy 97.3 percent of Kaiser Food Élelmiszeripari Kft. Penta already owns Debreceni Csoport Húsipari Kft., so the Hungarian Competition Authority (GVH) has yet to...
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Temporary brand ambassadors
Date: 2010-07-06 08:00:00
Hostess activity is the art of communicating in person. We asked the leaders of two companies, In-store Team and Rafinanz about the opportunities and drawbacks. Both experts agreed that hostess...
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Desire materialised
Date: 2010-07-06 08:00:00
Market leader Pöttyös keeps pushing the boundaries of the Túró Rudi segment, appearing in shops with a successful new product every year. This year’s sensation is GURU, which rapidly conquered...
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Prices of seasonal food products boosted inflation
Date: 2010-07-06 08:00:00
Compared with the previous month, the average consumer price increase was 0.9 percent in May 2010, but compared with May 2009 prices were up by 5.1 percent. KSH’s quick report...
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New in-store opportunities in three CO-OP chains
Date: 2010-07-06 08:00:00
POS Media Hungary signed an in-store media agreement with the CO-OP Star, CO-OP Szolnok and Mecsek Füszért chains. The company will also use a new in-store communication tool in these...
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