Magazine: Sales of all non-alcoholic beverages elevated

In December 2010-September 2011 retail’s revenue from selling carbonated soft drinks, mineral water, fruit juice and ice tea amounted to nearly HUF 130 billion. Sales were up 3 percent from the previous comparable period. From the four categories carbonated soft drinks is the biggest, with annual sales above HUF 52 billion (value sales were up 4 percent and volume sales augmented by 2).

Stores with a floor space above 400m² had a 52-percent share from value sales, while the 400m² and smaller channel represented 48 percent. Manufacturer brands’ market share was 85 percent. Mineral waters realised HUF 45 billion worth of sales – value sales rose by 3 percent and volume sales were stable. The above 400m² channel produced 73 percent of value sales. Manufacturer brands’ share was 70 percent. About HUF 40 billion came in from fruit juice sales, with value sales climbing 1 percent but volume sales dropping 3; the 401-2,500 m² retail channel dominated and manufacturer brands share was 75 percent. Ice tea: annual sales surpassed HUF 13 billion, with values sales improving by 5 percent and volume sales expanding by 9. From store types hypermarkets had the biggest share with 30 percent and manufacturer brands’ share was 90 percent.