News and articles
Comfortable solutions
Date: 2011-08-30 23:52:17
LeasePlan’s consultants help customers in compiling a company-specific Company Car Code. LeasePlan’s own WebService application makes everyday work easier for clients with a user-friendly online service, where service and maintenance...
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Mouth care: the market is going in the direction of problem solving
Date: 2011-08-30 23:21:02
Still, everyday oral hygiene and oral health are considered vital only by a small proportion of Hungary’s population. Only 1.2 toothbrushes are sold per person a year, instead of the...
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Modern eating habits – modern store types
Date: 2011-08-30 22:57:39
Olive oil retail sales continued to grow in the December 2010-May 2011 period: Nielsen registered a 5-percent growth in value and an 11-percent increase in volume. The annual market was...
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Red wine is still the favourite but its advantage is shrinking
Date: 2011-08-30 22:38:07
In the eight retail chains measured by Nielsen, 8 percent more wine was sold in volume and value sales soared by 10 percent in the December 2010-May 2011 period. More...
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The meeting point of Tokaji wines and festivals
Date: 2011-08-30 22:21:18
The label design competition of Tokaj Kereskedőház Zrt. was a great success. 60 graphic designers sent in their 98 ideas for the label of ‘Pincemester Bora’, a quality white wine...
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A change of perspective on the wine market
Date: 2011-08-30 22:07:54
Premium wines did not manage to evade the negative effects of recession either. According to Ferenc Szlávik, head of wine division at Zwack Izabella Borkereskedés, in the culinary sector consumers...
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Hypermarkets
Date: 2011-08-30 21:40:42
After the standstill of the last couple of years, hypermarkets strengthened their market position in 2011. From the retail sales of the 90 food categories measured by Nielsen hypermarkets’ share...
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Changes bring new business opportunities
Date: 2011-08-30 21:31:49
– Raise you hand if you sell the same way as you did five yours ago – moderator Alex Thomson told 850 decision makers of key FMCG companies who convened...
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Personal Marketing: build and sell yourself!
Date: 2011-08-30 21:28:26
There are many well-trained and experienced marketing experts on the labour market. What can we do to increase our own value and better our position? The labour market works the...
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Placement influences brand value
Date: 2011-08-30 21:28:13
In the case of individual categories, manufacturers and retailers on the FMCG market consider the following factors to be the most important: not running out of stocks, implementation of secondary...
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Tescobaba.hu for the whole family
Date: 2011-08-30 21:19:06
In July Tesco launched Tescobaba.hu, a new online magazine targeting pregnant women and mothers. Tesco did not forget about fathers either: future and practising parents can read about the latest...
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Promotion of the year 2010, gold medal: Fine Food, Metro Become richer – by getting a new partner!
Date: 2011-08-30 21:16:45
Metro launched a large-scale promotion campaign in September 2010 to strengthen their ‘Fine Food – More than delicious’ brand, increase the number of buyers and improve sales. The message was...
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Promotion of the year 2010, gold medal: Lazurán, Trilak Lazurán – We love wood
Date: 2011-08-30 21:12:20
Lazurán is devoted to protecting trees and the environment. Their credo is: if users treat their wooden objects instead of replacing them, they protect many trees from being cut down....
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Promotion of the year 2010, gold medal: Soproni – Drawing the perfect glass of beer
Date: 2011-08-30 21:10:33
Soproni started this activity early 2010, when the beer market, the HORECA channel and draught beer sales started declining dangerously. The major goal was improving the reputation of draught beer...
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Promotion of the year 2010 – the winners
Date: 2011-08-30 21:06:23
Promotion of the year 2010, gold medal: ‘I love’ campaigns, Metro • ‘I love’ campaigns – Metro’s offers kept hot After a thorough market analysis Metro divided their HORECA buyers...
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Smartphones will replace plastic cards
Date: 2011-08-30 21:01:58
Debit card payment is slowly but steadily disappearing as new generation mobile phones use NFC technology to connect to card reader terminals, which means that safer and quicker payments can...
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Community buying starts in food retail
Date: 2011-08-30 20:59:50
Groupon, the biggest US community coupon service provider sells Unilever’s ice creams with a 40-percent discount in the Jewel stores of Chicago. Buyers with a loyalty card can buy 15...
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Decor cosmetics are flying high again
Date: 2011-08-30 20:57:46
In the restrained spending environment after the recession it was a welcome surprise that branded makeup product sales soared by 9 percent in the United States. For instance 57 percent...
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Top 10 trends for the start of the school year
Date: 2011-08-30 20:56:06
The summer holiday has hardly started and parents can already choose from the best school year-staring offers. Research by NRF and Bigreasearch (USA) revealed that parents only buy what is...
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POPAI-news from Hungary
Date: 2011-08-30 20:53:32
On 16 June POPAI Hungary Association held its annual meeting in the Origo headquarters. The annual report was approved and a couple of topical issues were discussed. POPAI Awards POP...
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Chipstax arrives on Thursday
Date: 2011-08-30 17:23:30
Soft drinks, energy drinks, prepackaged snacks, sugary, salty snacks and condiments will cost more from Thursday, 1st September, due to the new health product tax, otherwise known as chipstax. In...
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The Agri Széchenyi Card can be requested from September
Date: 2011-08-30 15:20:08
The Agri Széchenyi Card can be requested from the 1st of September. The new financing possibility will help to restore the prestige of the Hungarian agriculture and its the economic...
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Retail food sales in Hungary rose
Date: 2011-08-30 14:02:15
Retail food sales in Hungary rose 3% in value terms but fell 2% in volume terms in the second quarter from the same period a year earlier, market researcher Nielsen...
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Saga fruit and black teas
Date: 2011-08-30 12:41:42
Exceptional in-store visibility, thanks to the unique primary packaging that calls attention to the flavours of the product with a spectacular design. With the help of the resealable bag the...
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We can be the hardest working country of the EU
Date: 2011-08-30 12:40:44
It is possible that with the new Labour Code's draft Hungary can become the state in the EU where workers work the most – shows the analysis of Policy Solutions,...
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GKIeNet: a further expansion in domestic online retail
Date: 2011-08-30 12:35:36
Electronic retail turnover is further expanding this year. After last year's 133 billion HUF, in 2011 it may reach 155-160 billion HUF – summed up GKIeNET, the results of its...
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The apple harvest will be weak
Date: 2011-08-30 12:20:19
Apple harvest has begun in Szabolcs-Szatmár-Bereg county, where more than half of the country's apple-growing area can be found – said the main village economist of the regional government office...
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The economic sentiment deteriorated in the euro area
Date: 2011-08-30 12:15:59
Euro zone's economic sentiment index deteriorated in August, and within, the retail, industrial and the services confidence indicators also decreased – states the European Commission. The euro area economic sentiment...
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Tescomobile: the chain may appear as a virtual service provider
Date: 2011-08-30 12:14:37
Although its not yet confirmed by Tesco, but one can hear more and more of the domestic introduction of Tescomobile. The store chain will appear as a virtual operator on...
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