News and articles
Face masks and plant-based yogurt are flying high
Combined sales of the 5 biggest drug and food categories amounted to nearly HUF 30 billion between December 2016 and November 2017. Face mask sales skyrocketed with plus 108 percent...
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Good end-of-year performance from retail trade
In December 2017 like-for-like retail volume sales augmented by 4.7 percent; adjusted for calendar effects, the sales growth was 5.9 percent – reported the Central Statistical Office (KSH). Food and...
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PLMA president predicts that private label products will continue strengthening in 2018
Our magazine interviewed PLMA president Brian Sharoff. Trade magazin: – What will be the main trends in the private label segment in 2018? Brian Sharoff: – Retail chains will keep...
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Prices grew by 2.4 percent on average last year
In December 2017 consumer prices were 2.1 percent higher than in December 2016. Food prices increased by 3.5 percent. The price of egg soared by 39.4 percent, dairy products’ price...
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GKI’s economic sentiment index improves further
The GKI economic sentiment increased again in January 2018, having reached a historic peak at the end of 2017. This January the business confidence index only rose within the margin...
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Many wet condiments to choose from
Easter – just like Christmas, New Year’s Eve and the summer barbecue season – is an important period in wet condiment sales. The main places for buying these products are hypermarkets...
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Franchise Fair 2018
On 1 February 2018 the Hungarian Franchise Association organised its Franchise Fair. More than two dozen networks introduced themselves at the event, which was a great success. Most of the exhibitors were...
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Home delivery may become more expensive this year
In the 3rd quarter of 2017 prices were growing rapidly for postal and courier services in Hungary, by nearly 10 percent. According to Ádám Bengyel, the CEO of Hungary’s No.1 parcel...
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Hungarian company structure continues to consolidate
In 2017 about 40,000 companies were deleted and 27,000 new ones were founded in Hungary. The number of companies has been decreasing for 5 years now. According to Richárd Pertics, business unit...
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Trends in 2018 around the globe
At the end of 2017 Auchan opened several hundred 18m² self-service shops in China, which sell only 500 products – mainly fresh and food-to-go products. Shell and Costa Coffee have...
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Peer-to-peer retail’s influence on the FMCG sector
Digital peer-to-peer (P2P) retail is conquering Europe at an ever-increasing speed – reported Eurostat. Consumers more and more frequently use services that make the selling and buying of products or services...
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The most valuable international FMCG brands on the Hungarian internet in 2017
Neticle is a system that collects the occasions when brands are mentioned online and in social media, and analyses the opinions automatically. Relying on this Neticle has made two rankings: one...
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Trend cocktail – analysed, not forecasted!
One of the most influential factors in Hungary’s restaurant business is globalisation – in both the general sense of the word and in the culinary sector. Hungarian hospitality businesses must adapt...
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What will 2018 bring? Risk analysis sector by sector
Credit insurance company Euler Hermes analysed five key sectors at the end of last year – the automotive industry, building and construction, freight forwarding, the food industry and retail trade. As...
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Digitisation and automation are the future in logistics
In January the Association of Hungarian Logistics Service Centres (MLSZKSZ) organised the 9th International Transport Logistics Conference in Herceghalom. The keynote speaker was major general Károly Szabó, chief customs director of...
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Crystal clean growth
Sales results of general cleaners from last year reveal that consumption habits are changing. According to Franciska Marton, brand manager of Henkel Magyarország, sales of bathroom, toilet and window cleaners grew...
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KIT KAT Bites
The KIT KAT brand welcomes two new products that make it possible for our consumers to share their favourite KIT KAT chocolate with family members and friends. The product is...
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Schwarzkopf #Pure Color hair colour gel
#Pure Color from Schwarzkopf is the first lasting hair colour gel, which not only provides intense and long-lasting colour but also moisturises the hair and enriches it. The product colours...
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NEW MAGGI tomato sauces with Mediterranean flavour
The NEW MAGGI tomato sauces give dishes a real Mediterranean flavour. Thanks to the large bits of tomato in them, the pasta dishes that we make are completely authentic. Contact:...
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Pápai’s sliced hams in new packaging
Pápai Hús Kft.’s sliced hams return in new packaging and with a new look in January 2018. The simple and stylish design, and the practical tray and protective atmosphere packaging...
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Schwarzkopf Beology premium hair care system
Discover Beology, the first customisable hair care system from Schwarzkopf, the products of which are enriched with valuable natural essences and selected enzyme extracts from a depth of 2,000m in...
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Medve Aranyfalatok, Karaván Aranyfalatok, Tihany Aranyfalatok
Medve Aranyfalatok – made from extra tasty processed cheese, Karaván Aranyfalatok – beechwood-smoked cheese, Tihany Aranyfalatok – special creamy camembert cheese. Real golden bites: 3 brands, 3 products, 3 breaded cheese...
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FUZETEA ice tea 0,5 l and 1,5 l
FUZETEA is a unique and perfect combination of tea, fruit juice and herbs – this is what makes it so special. It is made with natural sweeteners to guarantee that...
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Garnier Fructis Hair Food
For hair that is hungry for nourishment, the new Garnier Fructis product is made with 98 percent natural ingredients. It is more than a mask! The product can be used...
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Elseve Extraordinary Oil Coco
L’Oréal Paris Elseve Extraordinary Oil Coco is the latest coconut oil containing product from the brand, which offers professional care to normal, dry and unmanageable hair, without weighing it down....
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New Rexona shower gels
We are introducing new Rexona shower gels with a fragrance so refreshing and vitalising that you are guaranteed to wake up instantly! New refreshing Rexona shower gels are available in...
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Olympos fruit juices with C-vitamin 1,5 l
For most consumers the Olympos brand means lemon juice. The brand now launches a new fruit juice range, the products in which are made with a bit of lemon juice...
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Tejsüti + a csoki = Tejsüti MEGaCSOKI
A much-needed new addition to the Pöttyös product range: MEGaCSOKI is basically Tejsüti dipped in chocolate; this version of the product didn’t exist before. It is an even more delicious...
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Topjoy 1,75 l
1.75-litre Topjoy fruit drinks target completely different consumption occasions than the other products in the brand’s portfolio: they are the perfect choice for a family or a group of friends....
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