News and articles
Special franchise system from the Hajdúsági Bakeries group
The Hajdúsági Bakeries group developed a special farmers’ market franchise system for expanding the distribution of the group’s ‘smart’ products, Vitajó breads. These products contain a special combination of vitamins and...
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Veolia acquires Bakonyi Power Plant in Ajka
Veolia Energia Magyarország Zrt. bought a 98-percent share in Bakonyi Power Plant Zrt. The goal of the new majority owner is to use as much biomass in energy production as possible, instead...
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Edenred recruited experienced managers last year
Ferenc Kaszab was appointed head of Edenred Magyarország Kft.’s place of acceptance partners group in January 2017. Mr Kaszab had worked for Allianz Hungária Zrt. before as a call centre analyst and...
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Hungarian wines promoted in Central Europe and in the United Kingdom
Tesco popularises Hungarian wines – in cooperation with the Ministry of Foreign Affairs and Trade, the Hungarian National Trading House and Wine Concept Zrt. – in the markets of Central Europe...
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Henkel ranked high among ‘The World’s Most Admired Companies’
Henkel was ranked 4th in the Soaps and Cosmetics category of Fortune magazine’s ‘The World’s Most Admired Companies’ list for this year. Henkel’s position is two places better than it was last...
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NaturAqua sponsors hospital modernisation
The National Association for Premature Babies (KORE) and NaturAqua offered significant financial contributions for modernising the preterm birth units in the hospitals of Zalaegerszeg (Szent Rafael Hospital) and Pécs (Maternity...
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The szeretet.éhség campaign collected more than 60 million forints
Tesco was the strategic partner of the Hungarian Interchurch Aid’s Christmas campaign. As part of the szeretet.éhség (‘hungry.for love’) campaign, Tesco customers purchased 242,573 HUF 250 coupons between 13 November and...
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Lower prices in Lidl stores from January
From 1 January 2018 the VAT on pork and fish reduces from 27 to 5 percent. In practice this means 17 percent lower pork and fish consumer prices. Judit Tőzsér, Lidl Hungary’s...
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METRO reaches agreement with trade union on wage increase
In mid-December METRO Hungary’s management and the Trade Union of Commercial Employees (KASZ) had agreed on a wage increase programme, which became valid on 1 January 2018. As of this date...
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Coca-Cola HBC Magyarország expands production capacity further
Coca-Cola HBC Magyarország has recently purchased 13 hectares of land next to their present factory in Dunaharaszti, making the territory of the production facility 1.5 times bigger. The company plans to...
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New member of Mars’ management in the CEE region
Zuzana Lošáková has been named corporate affairs director of Mars in Central and Eastern Europe. The Slovakian manager has 15 years of experience in corporate affairs and PR. Her task will be...
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Nielsen chart of the month
Market share (in value) of the Top 10 best-selling household chemicals and cosmetics across the regions, from the 60 categories audited by Nielsen, in the December 2016 and November 2017...
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Television commercials can increase OTC products’ market share the most
In 2017 Atmedia teamed up with Quintiles IMS to analyse how advertising in different media types affects the market shares of different OTC brands in Hungary. The experts found that just...
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Closing shops or cutting taxes
When the present issue of our magazine went to press, the last information was that it isn’t true that some ÁFEOSZ–COOP stores will stay closed on Mondays, in order to...
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Updated Diet Coke
Coca-Cola completely reviews the Diet Coke brand in order to make it more attractive to the younger generation. Besides the trendy new look, new flavours were also launched – although...
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Billa developing steadily in Austria
Austrian retail chain Billa expanded in terms of both store number and services offered in 2017. Online sales skyrocketed 40 percent in just one year, while the chain opened 31 new...
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Christmas at Costco
Costco – the second biggest retail chain in the world – realised USD 14.94-billion sales in the Christmas period, improving their sales performance by 14.3 percent from the previous Christmas...
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30-million coconut water investment by Danone
Danone bought a share in US organic coconut water company Harmless Harvest. Danone has already invested USD 30 million in the company to increase production capacity and to popularise the...
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Colgate-Palmolive’s excellent year
In the 4th quarter of 2017 Colgate-Palmolive reported USD 3,892-million sales. Sales were up 4.5 percent from the 4th quarter of 2016. Although prices dropped 1 percent at a global...
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Unilever’s successful new products
Unilever will put many new products on the market in 2018, in order to increase sales, because the prices of some of the oldest brands such as Hellmann’s mayonnaise are...
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Lidl is conquering Italy
Lidl opened their 600th discount supermarket in Italy, in the city of Palermo. The retailer invested EUR 10 million in building the new 1,400m² store. Only environmentally friendly building materials...
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Agrokor closes shops – perhaps for good
Agrokor – one of Croatia’s biggest retail conglomerates – closed two flagship stores in Croatia and plan to quit the market of Bosnia and Herzegovina. In the last 6 months...
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Spar targets billion-euro sales
Spar France announced that they will increase the number of shops from 860 to 1,000 by the end of 2019. The company hopes to improve the currently EUR 890-million sales performance...
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X5 expanding at breakneck speed
Russia’s biggest retail chain X5 continues the dynamic expansion in 2018. Back in 2017 X5’s sales soared by 25.5 percent and they added 2,934 new shops to their portfolio. CEO...
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Mega Image keeps growing in Romania
Romanian retail chain Mega Image opened 50 new shops in 2017 and will continue their expansion in 2018. CEO Vassilis Stavrou stressed that Mega Image will invest EUR 50 million...
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Bacardi’s big step forward in the tequila market
Bacardi entered the rapidly growing tequila market: for USD 5.1 billion they bought Patrón Spirits International. This is a big step forward in the global market for Bacardi, creating a...
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Good start of the year for Metro
In the first quarter of the 2017-2018 fiscal year Metro AG increased sales by 0.8 percent, with revenues at EUR 10.1 billion. Member of the board of directors Olaf Kock told: they...
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Mastercard appoints Hungarian regional director
From 1 January 2018 Frigyes Romvári is the regional customer relationship director of Mastercard. His main task is supporting the regional relationship between the payment technology company and OTP bank. OTP Bank...
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Smartphone boom in Hungary
Czech-owned company Mall Group – they operate the online shop Mall.hu in Hungary – organised the Black Friday promotion in 6 countries at the end of last year. Buying statistics from...
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Tejsüti dipped in chocolate
Th e Pöttyös product line welcomes a new addition: MEGaCSOKI is basically dairy snack Tejsüti dipped in chocolate. Pöttyös’ senior brand manager Andrea Szabó told that the new product is already available in shops all over...
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