Georges Duboeuf dies aged 86

Date: 2020. 01. 09. 11:02

Georges Duboeuf, one of the great wine merchants of the 20th Century, has died at the age of 86.

He was best known for turning the release of a little-known French product – a red wine called Beaujolais Nouveau – into a global phenomenon – origo wrote after BBC.

By the 1980s, Georges Duboeuf’s enthusiastic promotion of the wine had led to its annual release date being known across the world as Beaujolais Nouveau Day. It also earned him the nickname “the Pope of Beaujolais”. (origo)