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Magazine: SPAR celebrated its 30-year anniversary in 2021

In spite of the pandemic, SPAR’s sales performance was HUF 791.8bn in 2021, 7.2% better than in 2020. At the end of last year there were 614 SPAR stores in...

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Magazine: Old prices, new quality in PENNY stores

There are already 227 PENNY discount supermarkets in Hungary, and all of them will be modernised until the end of the year, plus a new store will open too. For...

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Magazine: Growing Hungarian product selection in Lidl stores

Lidl’s Hungarian presence involves 191 stores and 4 logistics centres, with more than 8,500 employees. Sales had been growing steadily and by last year the discounter became Hungary’s No.1 FMCG...

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Tobacco shops are the new king of a few FMCG categories

In 2021 FMCG product sales generated HUF 158bn for tobacco shops, and this made this channel the 10th biggest “retail chain” in Hungary. FMCG sales were up HUF 23bn in...

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Digital revolution – retail trends in 2022

Last year retailers finally understood: a strong digital presence is fundamental if they want to be successful. In 2022 they needed to go one step further, as this year special...

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Magazine: Marketing communication of sports events in 2021 – results in emotion generating

2021 was a year when the Olympic Games were held. The Olympics is a perfect occasion for companies to realise their creative ideas. Whether they are sponsors of the Games...

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Magazine: Consumers want sporting events

The Mastercard Sport Economy Index has revealed that Europeans are looking forward to visiting sporting events again in 2022. Four from 10 people lose their interest in sports if they...

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Functionality is now an expectation

There are functional fruit juices, low-calorie functional waters and sports drinks in Coca-Cola Magyarország’s product portfolio. This February two new Cappy products hit the shops: Cappy Immunerő contains vitamin C,...

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Magazine: Expanding free-from universe

In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...

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Magazine: Eat smartly! – An overview of health-conscious eating

Our company has conducted a representative, 500-respondent online survey in its Hungarian National Panel about the healthy eating trend, and how it influences people – are they willing to make...

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Year of the Tiger – and struggles too

2022 is the Year of the Tiger and the astrologists say it will also be full of struggles, but luckily our efforts will bear fruit. Looking back on the last...

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We are lucky with plant-based products

Companies engaged in the market of alternative protein and plant-based food products have it hard if they want to be a step ahead of consumers. Flexitarians, vegetarians and vegans are...

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Chapters from the big book of drinks

Innovation work is necessary in the alcoholic drink category too, as the consumers of the 21st century demand changes and brave ideas. Innovating often means that the alcohol-free versions of...

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Magazine: Sirha Budapest 2022: Hungary’s biggest celebration of the HoReCa sector

Once again Sirha Budapest will open its gates between 22 and 24 March in 2022, at the HUNGEXPO Budapest Congress and Exhibition Center. The biggest food and HoReCa trade show...

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Stores in the digital world – 2040

In the last decade e-commerce produced a 75-percent, USD 3 trillion growth of global retail sales. Brick-and-mortar stores are likely to turn into places where products are sold as part...

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The lowest inflation of the past four months occured in Germany in January

After a nearly thirty-year high in December, inflation in Germany fell to a four-month low in January, the German federal statistics office Destatis announced on Friday. The final value of...

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Magazine: Skyrocketing costs in the canning industry

The size of the annual canning market is bigger than HUF 200 billion, making up for 8-10 percent of the food processing industry. Péter Sebesta, president of the Hungarian Cooling...

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Magazine: We need sweets even when times are hard!

According to the Association of Hungarian Confectionery Manufacturers, by the end of 2020 the confectionery market managed to recover from the shock it had suffered before Easter.  Secretary general Gábor...

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Magazine: Transforming bakery industry

József Septe, president of the Hungarian Bakers’ Association informed that the number of currently active 900 bakery enterprises is expected to decrease to 500 by 2023. At the moment these...

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Magazine: Milling industry is profitable – but this isn’t enough for a renewal

Annual net turnover of Hungary’s milling industry was HUF 109.192 billon in 2020, from which export sales amounted to HUF 29.94 billion. There are 39 milling companies that operate 51...

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Pandemic, costs and synergies

Dr Sándor Kántor, director of the Association of Hungarian Brewers told our magazine: after the third COVID-19 wave beer sales jumped and 4.52 million hectolitres were sold in Hungary in...

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Development work focuses on health and environmental protection

The Hungarian Mineral Water, Fruit Juice and Soft Drink Association represents more than 95 percent of Hungarian mineral water bottling companies and 90 percent of soft drink and fruit juice...

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Battling with weather extremities

In Hungary fruits and vegetables are grown in the value of HUF 350-400 billion – from this HUF 80-100 billion is the output of fruit farming and HUF 150-200 billion...

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Magazine: Results are needed – already by yesterday if possible!

Krisztina Vatai, services management director of GS1 Magyarország told our magazine that the COVID-19 pandemic pushed consumers towards online shopping in FMCG buying too, therefore it is now more important...

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Which way are you going, dairy sector?

Hungarian dairy companies purchased 3 percent more cow’s milk in both 2019 and 2020, while in the first eight months of 2021 the like-for-like growth was 6.5 percent. In 2020...

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Magazine: Key factors

During the coronavirus pandemic those winemakers suffered the biggest sales losses whose main partners were in the HoReCa sector or in event gastronomy. Those selling to retailers quickly adapted to...

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Pandemics and rising input prices hit the poultry sector

The world’s poultry meat production has been developing dynamically in the last two decades, with an average annual growth rate of 5 percent. Experts predict that this trend will continue...

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Magazine: Highs and lows

In 2020 the combined output of meat processing and preserving companies was HUF 350 billion, while meat product makers manufactured in the value of HUF 210 billion. Tamás Éder, president...

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Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)

Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...

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Magazin: Wholesalers: A smooth sea never made a skilled sailor

They supply consumers with products around the world. They represent the strongest link in the supply chain. They are the ones who take stand behind the stage to make consumers...

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