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Magazine: Great taste with less sugar

Following the global trend, Hungarian food and drink companies are manufacturing a growing number of low-sugar, low-carb, sugar-free and no-carb products. Sales of carbonated soft drinks by Coca-Cola HBC Magyarország...

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Magazine: Milk-like flavours with or without milk

Last year the market of plant-based drinks expanded dynamically in both value and volume. According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, shoppers are increasingly conscious in...

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Magazine: Gluten-sensitive consumers can also choose from many products

A more and more robust market, expanding buyer base and growing product selection characterise the market of gluten-free products. Hajni Bedő, Cerbona Élelmiszergyártó Kft.’s marketing manager reckons that the gluten-free...

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Magazine: Carry on, food industry!

During a pandemic health becomes more important to people than anything else. There is so much talk in the media about the importance of having a strong immune system that...

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‘Let’s make tasty food healthier’

The slogan in the title basically tells everything about the direction to follow, but it depends on many things how much food companies can combine these two criteria. Last year...

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2021 is the year when sports marketing strategies have to be reviewed

Handball: A post-COVID pioneer After numerous events have been postponed due to the pandemic, the first major tournament that did take place was the Lidl-sponsored handball world championship in Egypt....

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Green box

The success story of eco-friendly packaging only slowed down during the pandemic, but it didn’t stop. We learned from Gábor Győrvári, managing director of Indepack Magyarország Kft. that 20-22 percent...

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Magazine: Grab, take and eat!

Our magazine asked the representatives of finger food product distributors and catering firms about the market, the product selection available and the latest trends. The finger food segment keeps expanding...

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Magazine: When Mohammed must go the mountain…brand building at festivals

The street food business has expanded rapidly in the last few years and it keeps changing. Retailers, restaurants and cafés see greet potential in participating in gastro events, as what...

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Magazine: Makeup or face mask?

According to Beatrix Palincsár, sales and marketing director of Dovex Kft., 2020 brought a decline in demand for decorative cosmetics due to the pandemic. Face mask wearing, working from home...

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Magazine: Home-baked breads and cakes have returned

The baking category has been one of the winners of the COVID-generated increase in home consumption. Consumer demand increased for flour and baking ingredients. Even the biggest demand for flour...

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Last year the Easter rabbit stayed put, but this year it plans to hop

The premiumisation process didn’t stop Easter confectionery was one of the biggest loser FMCG categories of the coronavirus pandemic that broke out in March 2020. Families spent their money on...

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Magazine: Strong brands, strong flavours

They don’t care about the pandemic or the changes of seasons: wet condiment (ketchup, mustard and mayonnaise) and horseradish sales continue to grow. Anita Plánk, ideation lead of Unilever Magyarország...

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Vision for the near future

Our magazine interviewed some of the more innovative actors in the commercial pálinka distillery market. The topic was: how did they adapt to the pandemic-induced crisis situation? László Nagy, the...

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Magazine: Conditions are far from ideal

László Mihályi, president of the National Council of Pálinka informed: in 2019 pálinka tourism was developing nicely. Then came the lockdown because of the pandemic in 2020 and pálinka sales...

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Eggs should be fresh, intact and nice

Import’s role is significant Last year there was basically no Easter because of the COVID-19 pandemic. Luckily this year the situation seems to be more predictable. We learned from Zoltán...

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Ups and downs in the Hungarian aquaculture sector

Fish farming is an important segment of Hungarian agriculture, where production is eco-friendly, characterised by low energy used and high product quality. Ferenc Lévai, spokesperson of the Hungarian Aquaculture and...

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Customer experience – 24 hours a day

On 23 September 2020 international call center service provider United Call Centers (UCC) was there at the Business Days conference in Tapolca. CEO Zsolt Szmolinka (CEO) and head of business...

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Magazine: Business Days 2020 – Our conference wasn’t cancelled……Vol 4

Changing beliefs in a globalising world Ethologist Vilmos Csányi spoke about the world of beliefs in his usual informative and entertaining style. He told that thoughts, how these are put...

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Business Days 2020 – Our conference wasn’t cancelled…Vol. 3

On Thursday morning Bálint Zsinkó, a member of the Chain Bridge Club and Zoltán Fekete, secretary general of Branded Goods Association Hungary were the moderators. Governments and rooms for manoeuvre...

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Magazine: Business Days 2020 – Our conference was not cancelled… Vol. 2

E-commerce, drugstores and discount supermarkets were the topics of the day’s first roundtable discussion. Changing consumption habits in the light of the pandemic   The ‘conductor’ of the morning concerts...

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Magazine: Business Days 2020 – Our conference wasn’t cancelled…

Even the coronavirius couldn’t beat our Business Days conference, which we organised together with the Chain Bridge Club in September. Thanks to the strict health protection protocol, the nearly 550...

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Magazine: Merely labelling precisely and fine…

The pandemic has profoundly affected the commercial processes and highlighted how important exact and up-to-date records are. With the help of its SzabványMenedzser software, GS1 supports its users in creating...

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Magazine: Hygiene vs. environment

The pandemic made Box Print accelerate its modernisation scheme launched last year and start with new product developments, process automation, as well as capacity enhancement.   – Customers tend to...

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Magazine: A future wrapped in sustainability

The economic aftermath of the pandemic made packaging manufacturers face a 30 per cent drop in orders. Buying a rollbag-making machine has been a major investment for us, by means...

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Winners of the 2020 HUNGAROPACK Hungarian Packaging Competition

In 2020, the Hungarian Association of Packaging and Materials Handling (CSAOSZ) organised HUNGAROPACK for the 37th time since 1967. Ever since its launch, the competition’s aimed to present the development...

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Busy kitchens

As people spent a lot of time in their homes from March because of the lockdown, many of them were cooking and baking more than before. This trend entailed a...

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Will Santa’s bag be full of good things?

At the end of 2019 shoppers spent more money on more seasonal sweets than in the same period of 2018. We learned from Kitti Végh, Nestlé Hungária’s brand manager that...

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Practical and stylish: Gift packs under the Christmas tree

Unilever Magyarország Kft.’s brand manager Lili Kovács told our magazine that the most important decision-making factors for shoppers when buying a Christmas gift pack are a stylish look, the right...

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Magazine: „Plastic led the way to the abrupt development of food safety”

The Hungarian Association of Packaging and Material Handling (CSAOSZ) celebrates its 30th anniversary this year. The packaging industry contributes 1.6 per cent to the Hungarian GDP, produces a value of...

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