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(HU) Ott voltunk a (játék)szeren (1. rész)
Date: 2022-11-07 23:11:36
Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG...
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Going against the PRICE flow
Date: 2022-11-07 12:47:46
Tünde Turcsán, GfK’s FMCG director gave a presentation at the Business Days conference on Wednesday. She told that there is no household in Hungary today that isn’t worried about the...
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Online shopping: Necessity has turned into convenience
Date: 2022-10-13 12:17:58
Péter Klekner, CEO of Kifli.hu believes that the war, the price cap and high inflation caught everyone by surprise. “Reacting to these and maintaining the usual high level of service...
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Baking – with consumers economising more?
Date: 2022-09-29 10:59:28
According to Ágnes Szűts, Kotányi Hungária Kft.’s marketing manager, the spices they make are essential food products, therefore it is very likely that shoppers won’t buy significantly less from them,...
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Gift packs with our favourite brands
Date: 2022-09-13 11:24:56
Nikolett Szőke, Unilever Magyarország Kft.’s brand manager believes that the success of Christmas gift packs depends on brand, price and the type/format of products in the pack. The top sets...
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Surprise, surprise!
Date: 2022-08-28 13:32:08
In 2021 Easter was a strong period for seasonal confectionery products, and value sales increased by double-digit numbers before Christmas too. Lilla Kelemen, Nestlé Hungária Kft.’s brand manager of seasonal...
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Magazine: Offline and online synergies at dm
Date: 2022-07-13 10:15:14
Dm firmly believes that offline and online shopping reinforce each other, and bringing them together creates great potential. The “active beauty” loyalty programme is one of the engines of dm’s...
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Müller: A German success story in Hungary too
Date: 2022-07-13 09:15:07
German drugstore chain Müller is present in 7 European markets, with nearly 900 stores. In Hungary Müller drugstores offer the biggest product selection, but Müller is much more than just...
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Magazine: Digital trend analysis
Date: 2022-07-06 06:12:36
Norbert Madar, lead consultant of GKID Research & Consulting (formerly called GKI Digital) analysed the latest digital trends for our magazine. In 2020 and 2021 online retail was growing rapidly,...
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Magazine: 2022 will be the year of uncertainty
Date: 2022-07-05 07:12:37
Stronger private labels in Hungarian-owned retail chains 2021 was about the dominance of Hungarian-owned retail chains. This was the first year when all of them were able to increase value...
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NielsenIQ and GfK to combine, creating a leading global provider of information and analytics in consumer and retail measurement
Date: 2022-07-04 20:00:46
Combination brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer information through a total store read and state-of-the-art technology. Creates a leading provider...
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Katalin Neubauer: “Leisurely shopping is a thing of the past”
Date: 2022-07-04 10:08:22
Our magazine discussed the state of play in Hungarian retail trade with Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ). – After the hardships of the...
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Magazine: Tamás Éder: “This year will be about survival”
Date: 2022-07-04 06:08:18
Tamás Éder, president of the Federation of Responsible Food Manufacturers (FÉSZ) talked to our magazine about the state of play in the food industry. – What results did the food...
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Changing world, changing consumers
Date: 2022-07-01 10:08:24
According to a GfK study with approximately170 million households in 14 countries, FMCG volume sales will increase by 3% this year; expectation is that value sales will be 13% higher...
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Magazine: Shoppers are buying more, but they do it less often
Date: 2022-06-30 06:12:44
Csilla Czikora, NielsenIQ’s client service director responsible for manufacturer partners analysed the trends of 2021, and she also gave an overview of what happened in the first quarter of 2022....
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Magazine: László Krisán: “Everyone has their share of responsibility in crisis management”
Date: 2022-06-29 06:08:16
Our magazine asked László Krisán, the CEO of KAVOSZ Zrt. about the past year, the present situation and their plans for the future. – How did the different types of...
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Balázs Győrffy: “Food industry is a sector of strategic importance”
Date: 2022-06-27 10:08:14
Our magazine interviewed Balázs Győrffy, president of the Hungarian Chamber of Agriculture (NAK). – How did the coronavirus pandemic affect the agri-food sector last year? – 2021 was very different...
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Magazine: Shortages: From microchips to potato chips
Date: 2022-06-24 06:08:21
In his personal account of the previous year, BGA Hungary Sec-Gen Zoltán Fekete starts with alluding to the historical perspectives of Guns, Germs and Steel, the Pulitzer Prize winner book...
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(HU) Magazin: Exkluzív kutatás a vásárlási szokásokról
Date: 2022-06-23 06:12:46
Sorry, this entry is only available in HU....
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Magazine: Tesco’s new pricing strategy
Date: 2022-06-22 06:14:58
We have further increased the coverage of the Tesco From Home service, and since February products bought using this service could also be delivered on the day of purchase. Tesco...
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Magazine: Auchan continues to implement sustainability goals with great enthusiasm
Date: 2022-06-16 06:15:21
In 2022 we continue to work towards our sustainability goals, having introduced new packaging materials and laid the groundwork for the main activities this year. Since March we have been...
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Magazine: SPAR celebrated its 30-year anniversary in 2021
Date: 2022-06-15 07:15:00
In spite of the pandemic, SPAR’s sales performance was HUF 791.8bn in 2021, 7.2% better than in 2020. At the end of last year there were 614 SPAR stores in...
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Magazine: Old prices, new quality in PENNY stores
Date: 2022-06-14 06:15:05
There are already 227 PENNY discount supermarkets in Hungary, and all of them will be modernised until the end of the year, plus a new store will open too. For...
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Magazine: Growing Hungarian product selection in Lidl stores
Date: 2022-06-13 07:15:13
Lidl’s Hungarian presence involves 191 stores and 4 logistics centres, with more than 8,500 employees. Sales had been growing steadily and by last year the discounter became Hungary’s No.1 FMCG...
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Tobacco shops are the new king of a few FMCG categories
Date: 2022-06-08 07:12:39
In 2021 FMCG product sales generated HUF 158bn for tobacco shops, and this made this channel the 10th biggest “retail chain” in Hungary. FMCG sales were up HUF 23bn in...
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Digital revolution – retail trends in 2022
Date: 2022-06-08 07:08:26
Last year retailers finally understood: a strong digital presence is fundamental if they want to be successful. In 2022 they needed to go one step further, as this year special...
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Magazine: Marketing communication of sports events in 2021 – results in emotion generating
Date: 2022-05-17 06:24:40
2021 was a year when the Olympic Games were held. The Olympics is a perfect occasion for companies to realise their creative ideas. Whether they are sponsors of the Games...
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Magazine: Consumers want sporting events
Date: 2022-05-09 06:03:18
The Mastercard Sport Economy Index has revealed that Europeans are looking forward to visiting sporting events again in 2022. Four from 10 people lose their interest in sports if they...
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Functionality is now an expectation
Date: 2022-05-06 10:03:19
There are functional fruit juices, low-calorie functional waters and sports drinks in Coca-Cola Magyarország’s product portfolio. This February two new Cappy products hit the shops: Cappy Immunerő contains vitamin C,...
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Magazine: Expanding free-from universe
Date: 2022-05-05 10:48:26
In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...
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