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Tamás Éder: “We can’t even make plans for the next day, let alone for the next few months”

Trade magazine met Tamás Éder, president of the Federation of Responsible Food Manufacturers (FÉSZ), and asked him about the federation’s past results and future plans. This article is available for...

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Shops adrift at the sea of costs

2022 was a difficult year for stores. Amidst the depressing inflation, families kept cutting back their spending month by month in the second half of the year, in terms of...

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Safety of supply is the biggest priority

Promising results This article is available for reading in Trade magazin 2023/6-7. Dr Beáta Felkai, deputy state secretary of food chain supervision at the Ministry of Agriculture gave an interview...

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Hungarian-owned retail chains: growing gap between Budapest and the rest of the country

This article is available for reading in Trade magazin 2023/6-7.   Growing gap between Budapest and the country Andreas Christou, managing director of RetailZoom gave a presentation on the market...

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NIQ: Consumers are cautious at a global level, so in Europe and Hungary too

Csilla Zsigmond-Czikora, head of consulting and analytic insights at NIQ summarised the latest consumption trends for our magazine. 2022 was the year of inflation and Hungary is placed second in...

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In 2023 the key to success can be category and channel level analysis

According to Tünde Turcsán, FMCG director of GfK, the Hungarian consumer confidence index has kept falling in the last 1-1.5 years. This article is available for reading in Trade magazin...

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Let’s do sports!

This article is available for reading in Trade magazin 2023/5 SPAR Magyarország has been the name sponsor of the SPAR Budapest Marathon® Festival, one of the biggest leisure sport events...

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In the service of health

In the past few years, the popularity of functional foods has been growing, owing to the fact that in comparison with traditional food products, these can contribute to staying healthy...

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The 2022 ranking of FMCG retailers is out now – Unbeatable top 3

2022 was yet another year when discounters continued their superb performance. This is why it isn’t surprising at all that Lidl held on to the No.1 spot with a comfortable...

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The GKID-Mastercard eRANKING 2022 is already out

This article is available for reading in Trade magazin 2023/6-7. Stable market share for the top players In 2023 GKID – in collaboration with Mastercard – published the ranking of...

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Today free-from already means high quality

This article is available for reading in Trade magazin 2023/5 Gyopár Géger, brand manager of PICK: “There is a difference between one kind of meat and another. Bonafarm Group and MCS...

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Sugar-free zone

In the first half of 2022 there was dynamic growth in the soft drink category, and the low-calorie/zero sugar segment contributed this. However, in the second half of the years...

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All kinds of everything

First the pandemic then the war in Ukraine – these events had a huge impact on the category of gluten-free products as well. Ingredients, raw materials, packaging materials, energy and...

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This year’s “Inno d’Or – Innovation of the Year” awards were presented at the Innovation Day conference

For the third time, Trade magazine organised the award ceremony of the contest that first took place in 2021, as part of the programme of a one-day conference. There were...

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Totally dairy-free

2022 was full of challenges in the lactose- and dairy-free product category too, mainly owing to different economic effects and the high inflation. This article is available for reading in...

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Healthy eating: how to do it if it is expensive?

Hungarians are aware of the importance and the basics of healthy eating, as 77% know and agree that a healthy diet should be diverse, balanced and complete. This article is...

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THE “MOST SUCCESSFUL PROMOTION OF THE YEAR 2023” AWARDS WERE PRESENTED TO THE WINNERS

This year Trade magazin organised the “Most successful promotion of the year” competition for the 15th time, the results of which were announced as part of a one-day conference, titled...

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No compromises in hygiene

In Hungary it is the experts of the National Food Chain Safety Office (Nébih) and the county government offices who perform the food safety inspections at festivals and in hospitality...

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When you need a tasty bite

It isn’t only food industry giants that are writing the success story of finger foods: with the conquest of street food, the category is regularly getting new input for its...

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It is festival time!

There aren’t many countries in the world, where there are more festivals per person than in Hungary: every year we celebrate something several thousand (!) times, so we can say...

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They make the world of flavours complete

Dressings are a must on the Easter dinner table, but after the successful 2022 season – when volume sales increased – this year the two biggest market players expect to...

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What has happened to last year’s chocolate rabbit?

Usually seasonal confectionery manufacturers make plans based on what happened “in the same period last year”. This year this strategy won’t work, as back at Easter 2022 the inflation hardly...

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The strength of brands

On Thursday Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the Business Days conference. He shared the results of their global survey, which...

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We had both feet on the (play)ground (Part 2)

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...

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Price swing on the playground of inflation

At the Business Days conference Ágnes Szűcs-Villányi, NielsenIQ’s regional leader of analytics and the company’s managing director, Erik Vágyi gave a presentation together. They told that the economic situation in...

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End of summer: inflation above 34% and the worst is probably yet to come…

It was on Tuesday that Andreas Christou, managing director of RetailZoom gave a presentation at the Business Days conference. His topic was the latest trends for Hungarian retail chains and...

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Nutrition labelling battle – who will win and what do consumers understand from all this?

On the second day of Trade magazin’s Business Days conference, nutrition expert Emese Antal introduced the results of a TÉT Platform survey from August. Soon the European Union will decide...

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Pessimistic hospitality businesses

At Trade magazin’s Business Days 2022 conference Gábor Tolnai, head of Kantar Hoffmann’s marketing insight division, presented the results of a HoReCa survey, which they had done with the participation...

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General mood of guests

On the first days of the Business Days conference Annamária Földes, director of client development and customer experience at Ipsos, gave a presentation about the general mood in the HoReCa...

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(HU) Ott voltunk a (játék)szeren (1. rész)

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG...

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