Company and Personal News

(HU) Szicíliai finomságok a Coraban

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(HU) Alig csökkent a Globus vesztesége

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(HU) Új igazgató az Interfruct élén

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(HU) 10 milliós bírság a Danone-nak

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(HU) Polip, lazac jótékonyságból

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New warehouse for Lekkerland

Lekkerland Hungary has moved into its new, 7700 sqm, modern warehouse built in Harbourpark Budapest. New contracts signed with OMV, Lukoil and Jet Conoco made this relocation necessary. The Hungarian...

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4 new tools in the IMIGe portfolio

IMIGe Hungária Kft. introduced four new advertising surfaces in TESCO hyper markets at the end of the year. External glass walls are excellent for brand awareness campaigns and internal walls...

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Wincanton web site with case studies

In addition to comprehensive information, a number of case studies are also available at the new, dynamic, Hungarian web site of Wincanton. These serve to illustrate the applications for the...

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Metro stores to be remodelled

The first remodelled Metro store was opened in Budaörs at the end of last year. All Metro stores will be remodelled in the forthcoming years. As a result of remodelling,...

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Everything about palinka

The renovated museum and shop of Zwack Unicum Nyrt. in Kecskemét was opened half a year ago. Visitors can find out everything there is to know about the past and...

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Sweeties for our eyes

Storck Hungária Kft. is one of the major companies in the sweetie category with the Merci and Toffifee brands. We wanted to find out what special merchandising tools they use...

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Aldi will not stop before 400

According to Világgazdaság, Aldi is planning to set up 5 regional logistic centres and 400 stores with an investment of EUR 1,3 billion in Hungary. Their first discount store will...

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Strategy based on three pillars

Nation-wide presence, 22 stores, expanding logistic capacity, and extraordinary attention for customers – these are all elements of the market strategy of Interfruct Kft. The HoReCa strategy of Interfruct is...

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23 million collected by Reál in two months

This is the fourth consecutive year that Reál Hungária Élelmiszer Zrt. has held a two-month promotion for collecting charities. This year, HUF 23 million have been collected for sick children...

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Butter cream as seen by IMIGe

A survey prepared by Szonda Ipsos in the summer of 2006 examined the composition of consumers in Tesco stores according to certain demographic criteria and the effectiveness of advertising tools...

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