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Simstore: reality recreated virtually
Today we already know that shopper decisions are based more on emotions than rational thinking. Still, if retailers want to be successful they need to analyse lots of background information. GfK NORM...
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GfK: more shoppers have started buying multilayer household paper products
Toilet paper: the buyer base of 1-ply products has contracted, in 2016 less than 9 percent of households purchased them. Fewer families bought the 2-ply category as well, but it is still...
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POPAI special award: The Continuity Company AG (TCC) – Penny Market – Disney Pixar loyalty programme
Between 2 June and 24 August 2016 plush toys were playing the main role in Penny Market stores once again. The primary objective of the loyalty programme was winning younger shoppers. To...
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Dutch sauce made from Hungarian ingredients
B.W.A. Kft. distributes Dutch hot pepper sauce products, called Sriracha, in Hungary. Managing director Anton Weij revealed that they started producing raw hot pepper paste in Hajós 26 years ago, which is transported...
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Trade Marketing Club special award: Nestlé Hungária Kft. Nestlé breakfast cereals – Cheerios Oats campaign
As a reaction to the dynamic growth of the oat segment in the muesli category, Nestlé launched the Nestlé Cheerios Oats product range. These products contain wholemeal oat and primarily target...
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New innovations, expanding portfolio
White Lake Kft. is the distributor of Leerdammer cheese, which was developed 40 years ago by two Dutch cheese masters. It is one of Europe’s biggest cheese brands and Kornél Temesvári, managing...
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HoReCa category, GOLD MEDAL: WeAre Advertising Agency Kft. – Brown-Forman Welcome to Lynchburg!
Between 20 October 2016 and 10 January 2017 a pop-up bar was built in Budapest to celebrate the 150th birthday of Jack Daniel’s whiskey. The bar was waiting for guests with various...
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Pöttyös will celebrate its 50th birthday next year
FrieslandCampina is a Dutch cooperative owned by nearly 19,000 farmers and the dairy products they make are the results of internal processes only – ‘from grass to glass’. Ferenc Szecskó, marketing...
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Online category, GOLD MEDAL: SPAR Magyarország Kft. – Greenroom Kft. – The butcher’s tale
The creative concept of the collective donation game was based on the following idea: if the meat can travel from the processing plant to SPAR stores in 24 hours, it...
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A pioneer of development in the world of HR
Randstad Holding is the second biggest human resources service provider in the world. The company is the market leading recruitment agency in both the Netherlands and Hungary – informed Sándor Baja,...
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Non-food category, GOLD MEDAL: Henkel Magyarország Kft. – Party with Style!
Henkel’s 12 cosmetics brands are present in the market with 656 products. The campaign’s goal was to stand out from the crowd of products, using the 4P+4E strategy – let’s give...
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Decades of domestic and international experience
Aegon Hungary General Insurance Company Zrt. has been in the majority ownership of Dutch company Aegon since 1992. PR director Edit Drevenka told our magazine that the Hague-based company is present in...
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2017: the year of innovations
HEINEKEN Hungária Breweries Zrt. is proud of its Dutch roots and the company’s family background. Communications manager Kata Bors told that more than 70,000 employees in more than 70 countries are working...
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Drink category, GOLD MEDAL: Rewart Kft., Coca-Cola Magyarország Szolgáltató Kft., Coca-Cola HBC Magyarország Kft. Coca-Cola – Are you thirsty for the internet? 2.0 – Drink and download!
Between 1 August and 30 November 2016 shoppers could find a code on the packaging of Coca-Cola red, zero and light products. The code gave them free Vodafone data use instantly...
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Premium quality cheese varieties
ERU Food Trading Kft. is the distributor of a wide range of high-quality Dutch cheese products. Managing director András Lengyel informed us that Dutch parent company Royal ERU is present in many...
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The Netherlands is the home of delicious cheese varieties
Dutch cuisine has many peculiar characteristics and in addition to Dutch flavours, the cuisines of several countries are present in the country, with Indonesia having an especially strong presence, thanks...
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Retail category, GOLD MEDAL: Rossmann Magyarország Kft. and Human Telex Advertising Agency – Raise the anchor!
The goal of the campaign that started in the spring of 2016 was to make the Rossmann brand younger and its image trendier. There were two main target groups: 18-25 year...
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Healthy is the new sexy
According to a WHO report, two thirds of Hungarians are overweight. However, only half of Hungarians think that they have a weight problem – reveals a study by Nielsen. The...
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Food category, GOLD MEDAL: FrieslandCampina Hungária Zrt. – Pöttyös Olympic supporter card
Iconic brand Pöttyös has been around for nearly 50 years and it is one of the most popular brands in Hungary. In 2016 Pöttyös joined forces with the Hungarian Olympic Committee,...
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‘The most successful promotion of 2016’ – gold medal and special award winners
The competition was held for the ninth time and the winners were presented on the trade day that took place in Budavári Fortuna Restaurant on 6 April 2017. This year there...
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Everything that can make shopping more comfortable
Our magazine asked market players how in-store space can meet the requirements of the digital age, environmental protection and complex consumer needs? Edit Nagy, sales director of WANZL Magyarország Kft. told...
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Price-sensitive consumers and promotions: best friends forever
According to Nielsen’s Shopper Trends study, in 2015 Hungarian households spent HUF 40,300 on groceries, but by 2016 this sum grew to HUF 42,800 (half of which is used to...
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The Hungarian consumer confidence has not been so high since 2009
The confidence index of Hungarian consumers reached another heights in the second quarter of 2017 with seventy points. In Europe, the average value is 85 points. According to the online...
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Dietitian: the better nutrition awareness of the population would bring a hundred billion HUF for health care
The health care would save at least one hundred billion HUF if the nutrition awareness of the population would be improved – Soltész Erzsébet, a dietitian of the One Drops...
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FAO Food Price Index rises further in July
Global food prices rose for the third consecutive month in July, driven mainly by higher cereal, sugar and dairy quotations. The FAO Food Price Index – a monthly trade-weighted index...
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The foundation stone of a four-star hotel was laid in Nyíregyháza-Sóstógyógyfürdő
The foundation stone of a four-star hotel was laid in Nyíregyháza-Sóstógyógyfürdő on Wednesday. The 4 billion HUF worth investment will be ready for the next tourist season. MTI Photo: Balázs...
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Quantity matters
Three teams travelled from Hungary to the Shell Eco-marathon Europe competition in London, where they and another 168 teams were battling for energy efficiency: which vehicle could get farther on...
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Magazine: Money can be saved on commercial vehicles
Tibor Szilveszter, sales and marketing director for vans at Mercedes Benz told Trade magazin that thanks to the engineering innovations of Mercedes-Benz, drivers can bring the most out of their...
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Grill/BBQ season in METRO stores: experience above all!
Today – in practically every field of life – we are trying to sell experience, and grilling and BBQ are no exception. In line with the dynamically changing demand from...
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It’s because of Louis XV! – Video of the day
White gloves, palace interiors, made to measure menu — this is how the dinner from Alain Ducasse at Le Louis XV (Monte Carlo, Monaco) looks like. One of a kind...
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