Dove is switching to recycled plastic bottles

Dove is replacing its plastic bottles with recycled ones in a bid to reduce its waste.

The Unilever-owned beauty giant aims to reduce its virgin plastic use by more than 20,500 tonnes per year with a series of new sustainable initiatives.

By the end of this year, Dove will start the process of launching new, 100% recycled plastic (PCR) bottles (where technically feasible), across all its product ranges in North America and Europe. The brand has also announced that, as of next year, its signature beauty bar single packs will be plastic-free globally. It is working on an alternative, plastic-free material to replace the outer wrap of the beauty bar multipacks. Finally, the company will also leverage the ‘minim’ technology behind its new reusable, refillable, stainless steel format deodorant sticks, to further reduce its plastic use.