Other
Amazon’s revenue rises based on Q3 data
Date: 2020-10-30 11:07:12
Amazon’s advertising revenue rose 51% in Q3 from a year earlier as marketers sought to reach the e-commerce giant’s customers while they shopped online. Amazon’s total revenue gain of 37%...
Read more
(HU) Hétfőtől maszkban szórakozunk a vendéglátóhelyeken
Date: 2020-10-30 09:05:19
Sorry, this entry is only available in HU....
Read more
Walmart launches new test stores
Date: 2020-10-29 11:04:53
Walmart has two test stores up and running with two more set to open aimed at quickly experimenting with omnichannel technology and processes. As Walmart keeps trying to grow its...
Read more
Orbit helps dating
Date: 2020-10-28 11:05:12
Orbit has created a “Parent Sitter Pack” to help ease dating for millennials who have moved back home with their parents. The effort seeks to “babysit” parents so they will...
Read more
These Are The World’s Best Employers 2020
Date: 2020-10-28 10:41:55
Sun streamed through the windows of HP Chief Engineer Chandrakant Patel’s house on a Thursday in April, but that didn’t stop him from boogieing to the Bee Gees’ “You Should...
Read more
Heinz ketchup challenge
Date: 2020-10-26 11:03:16
Heinz is challenging TikTok users to share videos of their Halloween preparations for a chance to win a bottle of its limited-edition Heinz Tomato Blood Ketchup. The Kraft Heinz-owned brand...
Read more
Reverse Halloween with big brands
Date: 2020-10-22 11:06:40
The pandemic has put candy companies, for whom the holiday generates about 14% of the sector’s annual sales in a creative challenge. With the Centers for Disease Control recommending against...
Read more
More than ever before
Date: 2020-10-22 09:25:48
Every year we are working hard preparing, but this year we worked harder than ever before. Every year we are worrying and rooting very much, but this year we did...
Read more
(HU) Séfek Világnapja, Séfek Kiáltványa
Date: 2020-10-20 07:17:20
Sorry, this entry is only available in HU....
Read more
Bruce Willis is in the DieHard batteries’s new spot
Date: 2020-10-19 11:09:47
Iconic movie and battery brands come together in new, action-packed short film. Hollywood legend Bruce Willis stars in a new 2-minute film from Advance Auto Parts that brings together John...
Read more
Diet Coke – Unsung pandemic heroes can get a year of free soda
Date: 2020-10-16 11:21:11
Diet Coke lets people reward unsung pandemic heroes with a year of free soda. Anybody can be nominated to win the soft drinks and the mini-fridge. Part of the brand’s...
Read more
Aldi is among the top retailers for delivery
Date: 2020-10-15 11:23:02
Ipsos published its first E-Commerce Experience Report which surveyed the US retailers on their e-commerce activities concerning in-store and curbside pickup and delivery services. The report surveyed 2,000 Americans on...
Read more
Help comes in handy in the second wave
Date: 2020-10-15 11:21:15
Essity Hungary Kft. delivers hygienic packages worth HUF 5.5 million to 25 locations nationwide through the Hungarian Reformed Church Aid. The donation includes 256 box of diapers, 180 soap dispensers...
Read more
TikTok deal could affect 2021 ad plans
Date: 2020-10-14 11:01:39
Almost three quarters (73%) of marketing executives said a deal for Oracle and Walmart to buy TikTok would affect their advertising plans for 2021, according to a survey that online...
Read more
Fall experiencies in Walmart
Date: 2020-10-13 10:45:33
Walmart is continuing to leverage its massive parking lots for marketing purposes with more than 140 football and Halloween contact-free events outside stores nationwide. Its “Halloween Camp” extends a similar...
Read more
A food label that changes colour and price as expiration date nears – Video of the day
Date: 2020-10-13 09:40:43
The color-changing sticker can display the discount text of the expiration date and change a small part of the barcode at the same time. In addition to replacing the manual...
Read more
TikTok creator received a truck
Date: 2020-10-09 08:46:01
26 million people watched Nathan Apodace’s clip of him skateboarding while lip-syncing to Fleetwood Mac’s “Dreams” and sipping from a bottle of Ocean Spray Cran-Raspberry. The video, which helped the...
Read more
New Trends at this Year’s Salute to Excellence
Date: 2020-10-08 11:00:39
Consumers’ demand is always changing and product innovation is key to stay on track. One place to find innovation at an international level is PLMA’s international „Salute to Excellence” Awards....
Read more
Presenting this year’s „Salute to Excellence” winners
Date: 2020-10-07 11:03:44
PLMA’s International “Salute to Excellence” Awards were established in 2014. Forty-three retailers of 18 countries were honoured as winners of PLMA’s 2020 International “Salute to Excellence” Awards, in recognition of...
Read more
Gen Z spending hits all-time low
Date: 2020-10-06 11:00:02
According to the latest research by Piper Sandler, spending by U.S. Z-generation teens fell 9% from last year. They shop less, but they sell and buy more secondhand items. According...
Read more
A new platform for business sustainability
Date: 2020-10-06 10:46:46
Strategic consulting on the topic of business sustainability will be launched under the name Business Sustainability Program, which can give a new impetus and a competitive advantage to Hungarian companies....
Read more
Video ads drive sales
Date: 2020-10-05 10:23:23
Video ads drive a 48% higher sales rate than static ads, making them an important promotional tool going into the USA holiday shopping season, according to a study by VidMob....
Read more
(HU) A zöldség- és gyümölcsárak emelkedésének hatásai vidéki éttermekben
Date: 2020-10-02 09:45:35
Sorry, this entry is only available in HU....
Read more
Twenty thousand more, but twenty thousand less
Date: 2020-10-01 11:50:56
The number of employees in the trade sector decreased by 40,000 from March to April, but by July, 20,000 employees had been recalled by the traders, blokkk.com wrote. The shopkeeper’s...
Read more
Auchan online: No contact at all
Date: 2020-10-01 11:29:09
Auchan was thinking of the pandemic situation and shoppers under quarantine when they launched the fully contactless online shopping service. Online customers can choose from 21,000 SKUs and their orders...
Read more
Mobile apps – Nike in 3-digit growth
Date: 2020-10-01 11:25:35
Mobile experiences have become a vital part of Nike’s marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers. Nike drives...
Read more
Student display competition 2020
Date: 2020-10-01 11:25:14
POPAI Student Design Awards student display competition was announced this year, organized by POPAI Hungary in cooperation with Zewa as theme sponsor and the main sponsor of SPAR Group. Online...
Read more
(HU) Nem volt jó nyara a söriparnak
Date: 2020-09-24 08:43:17
Sorry, this entry is only available in HU....
Read more
British ministers: A quarter of companies have not been fully prepared for the new trading system
Date: 2020-09-23 11:01:27
Less than a quarter of British companies consider themselves fully prepared for the change in trade regulations between Britain and the European Union from next year – the head of...
Read more
(HU) Great Taste Awards-csillagos magyar kézműves csokoládé
Date: 2020-09-23 07:50:20
Sorry, this entry is only available in HU....
Read more