Henkel has successfully closed the acquisition of Shiseido’s Professional hair business in Asia-Pacific

By: Gáspár Kinga Date: 2022. 07. 08. 10:32

Henkel has successfully closed the acquisition of Shiseido’s Professional hair business in Asia-Pacific. With this acquisition, Henkel becomes a leading player in the hair professional business in the region.

Henkel and Shiseido will build a strong and diverse team together to meet the needs of an increasingly dynamic and fast-changing world

By bringing together two successful, premium brands, they are creating an attractive portfolio that fuses Western and Asian beauty expertise, innovation and education under one roof. It is also announced that a J-beauty innovation hub will be set up in Tokyo to develop and tailor products for consumers in Asia. The hub will serve as a base for new product development and ingredient formulation, for example, for both the Shiseido Professional and Schwarzkopf brands.

Shiseido Professional team is warmly welcome in the Henkel family. The two partners will build a strong and diverse team together to meet the needs of an increasingly dynamic and fast-changing world.