Walmart nearly doubles coverage of InHome grocery delivery service

By: Gáspár Kinga Date: 2022. 07. 11. 11:00

Walmart has nearly doubled the service area of its InHome grocery delivery service with its launch into several new markets across the U.S., the retail giant announced in a news release last week.

Walmart and Amazon Prime ar competing in home delivery

The new markets advance Walmart’s goal to expand InHome coverage from 6 million homes to 30 million homes this year and include: Miami; Tampa, Fla.; Orlando, Fla.; Dallas; Austin, Texas; San Jose, Calif.; and San Francisco. Customers in these markets will be able to use InHome to have groceries delivered to their doorstep, kitchen or garage.

Walmart also announced that InHome is now available as an optional, $40-per-year add-on for its Walmart+ membership, with a cost of $138 annually for the combined package. That’s $1 less than rival membership service Amazon Prime.

InHome, which launched in 2019 in select markets, allows customers to have the items they regularly buy to be consistently stocked in their home by Walmart, President and CEO Doug McMillon said on a February earnings call.

InHome delivers seven days a week between 9 a.m. and 6 p.m., according to Walmart’s website. Users are notified of a 3-hour delivery window the morning of and are then notified when the InHome associate is on the way. For deliveries inside the home, an InHome associate uses a one-time access code to unlock a customer’s door, and the delivery is recorded.

Food delivery has become a valuable piece of Walmart’s shipping capabilities. Its white-label delivery service, GoLocal, is now delivering for independent food and beverage retailers through e-commerce platform Local Express.

Rival Amazon is also linking a food-focused delivery service to its membership program. Prime members can sign up for a free, one-year Grubhub+ membership, Amazon and Grubhub parent company Just Eat Takeaway announced last week.

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