Anuga Meat – A Platform For The Global Meat Industry

By: Trademagazin editor Date: 2023. 07. 25. 09:56

Anuga Meat will be uniting the who’s who of the international meat industry at Anuga in Cologne from 7 to 11 October 2023. The show will feature around 600 exhibitors and more than 800 producers from the meat-and-sausage segment.

This year’s Anuga Meat will, once again, also focus on vegan and vegetarian meat alternatives, as well as vegetable-based substitute products containing proteins.

These will be the focus of a special event at this year’s show, under the banner ‘Meet More Meatless’.

Top exhibitors at Anuga Meat this year will include Bell, Beyond Meat, Tyson.

The event will also see participation from important European groups from Belgium, France, Great Britain, Italy, the Netherlands and Spain. Furthermore, the South American continent will be represented by Argentina, Brazil, Paraguay and Uruguay.

The Future Of Meat Substitutes

Anuga has noted that an ongoing trend is the rise in demand for plant-based alternatives, or meat substitute products, along with the burgeoning flexitarian market. According to a consumer survey from 2021, more than two fifths (41%) of consumers are now more open to new technologies, having seen the development of plant-based innovations.

The reasons for adopting a reduced-meat diet are generally similar to those of vegetarians for not eating meat, i.e. a mixture between health and environmental motives.

This trend is leading to meat aisles developing into protein aisles, featuring options made from alternative proteins, including soy, wheat and pea protein, and many more.

ESM