Print media has the third biggest slice of the media cake

According to data from the Hungarian Advertising Association (MRSZ), in 2022 the size of the so-called media cake was HUF 316.3bn, having increased by 3.7% from the previous year. Digital media spending had a share above 50%, followed by television at 23.6% percent and print media with an 11.9% share.

The Hungarian Publishers’ Association (MLE) reported that the “net-net” advertising revenue of print media was HUF 37.595bn. Total sales revenue of print media was HUF 112.185bn, from which HUF 53.706bn came from newspaper and magazines sales and the rest were the online revenues of the publishers. In an attempt to compensate for the rising costs, publishers stabilised their income by increasing prices; this is very well indicated by data from Lapker Zrt.: the average price of the more than 900 publications that they distribute grew by 18% in 2022. //