Tag "Magyar Lapkiadók Egyesülete"

Print media has the third biggest slice of the media cake

Print media has the third biggest slice of the media cake
Date: 2023-04-25 21:59:32

According to data from the Hungarian Advertising Association (MRSZ), in 2022 the size of the so-called media cake was HUF 316.3bn, having increased by 3.7% from the previous year. Digital...

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Print media is growing with the expansion of the media cake

Print media is growing with the expansion of the media cake
Date: 2020-05-15 20:54:21

In 2019 the size of the so-called media cake was HUF 245.08 billion, while the communication cake – which includes the media cake too – was HUF 467.96 billion big;...

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Facebook also uses print in its the latest campaign

Facebook also uses print in its the latest campaign
Date: 2016-11-30 11:10:56

The Hungarian Newspaper Publishers 'Association (MLE) reports an another interesting novelty affecting the print market – this time reported about the most recent campaign of Facebook titled “Customize Facebook into...

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MLE: the advertising tax causes competitive disadvantage for the domestic media businesses

MLE: the advertising tax causes competitive disadvantage for the domestic media businesses
Date: 2015-03-04 11:42:31

At the National Economic Committee’s meeting, Lázár János Minister spoke about the European Commission’s infringement proceedings against Hungary, due to the advertising tax law, and about the expected outcome. The...

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Advertising cake: the total press media market revenue became 100.416 billion HUF in 2014

Advertising cake: the total press media market revenue became 100.416 billion HUF in 2014
Date: 2015-03-03 11:41:27

The press market revenues of 2014 were published. The press media market achieved 34.637 billion HUF advertising revenues and 60.179 billion HUF sales in 2014. In addition, the print companies...

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