Magyar Reklámszövetség

MRSZ Media cake: high inflation took away the growth of the Hungarian advertising market
Date: 2024-03-20 12:07:09

The figures of the Hungarian Advertising Association (MRSZ) assessing the spending of the media and communication market in 2023 have been published, which shows that although nominally there was double-digit...

How to find the best Hungarian brands? The MagyarBrands Programme will help you!
Date: 2024-03-14 11:34:46

The MagyarBrands Programme has been assessing Hungarian brands for fourteen years. Its logo is a trademark that marks only the best Hungarian brands. This article is available for reading in...

The code of advertising ethics is being tightened at several points
Date: 2023-06-27 10:38:05

The self-regulatory document of the advertising industry, which will enter into force at the end of the month, imposes new, sometimes even stricter requirements on advertisements than the current EU...

Based on the 5th MRSZ Barometer survey, the communication market is becoming less optimistic
Date: 2023-05-12 11:18:52

The research analysis of the 5th Barometer survey of the Hungarian Advertising Association and the Scores Group research institute has been completed in a new design, with infographics supporting the...

MRSZ: In 2023, the spending of the media and communication market may decrease even nominally
Date: 2023-05-12 11:00:51

The Hungarian media and communication market may decline nominally by 3 percent, reaching HUF 553 billion in 2023, within which media market spending may increase by 1.4 percent, while the...

Print media has the third biggest slice of the media cake
Date: 2023-04-25 21:59:32

According to data from the Hungarian Advertising Association (MRSZ), in 2022 the size of the so-called media cake was HUF 316.3bn, having increased by 3.7% from the previous year. Digital...

You do not have to pay advertising tax next year either
Date: 2022-11-25 11:44:11

In view of the current economic situation, the Hungarian Advertising Association, on behalf of the advertising and media industry, held negotiations with the government in the summer and early autumn,...

The industry asked the government to extend the suspension of the advertising tax
Date: 2022-10-18 08:49:35

The Hungarian Advertising Association (MRSZ) appealed to the government to extend the suspension of the advertising tax until January 1 due to the economic crisis, the association informed MTI on...

János Gulyás is president of the Hungarian Advertising Association for another 3 years
Date: 2021-11-18 10:25:07

For the period 2022-2024, the Hungarian Advertising Association (MRSZ) General Assembly elected a Chairman, Presidency and Supervisory Board for the next (2022-2024) term on Monday, November 15. János Gulyás, managing...

Hungarian Advertising Code of Ethics is being updated
Date: 2021-03-16 15:25:44

After six years in use the time has come to update the Hungarian Advertising Code of Ethics. The Hungarian Advertising Association (MRSZ) and the Self-regulatory Advertising Board (ÖRT) delegated members...

The update of the Hungarian Advertising Code has started
Date: 2021-03-12 11:40:00

After six years, the time has come to update the Hungarian Code of Advertising Ethics. In accordance with tradition, the team of MRSZ and ÖRT still form the codification working...

Advertising Association: the entire communications industry can expect a decline of 148.8 billion HUF this year
Date: 2020-10-16 11:50:19

According to the MRSZ Barometer survey, 55.6 billion HUF may disappear from the media market, while the entire communications industry may expect a decline of 148.8 billion HUF this year,...

Print media is growing with the expansion of the media cake
Date: 2020-05-15 20:54:21

In 2019 the size of the so-called media cake was HUF 245.08 billion, while the communication cake – which includes the media cake too – was HUF 467.96 billion big;...

The amount of advertising spending approached 260 billion forints last year
Date: 2019-02-27 11:40:23

The total Hungarian advertising spending reached 259.69 billion HUF last year, which is an annual increase of 7.7 percent – the president of the Hungarian Advertising Association said at a...

The Hungarian Advertising Association elected a new president
Date: 2018-12-17 11:15:00

Gulyás János, Managing Director of the Wavemaker Hungary Kft. is the new president of the Hungarian Advertising Association (MRSZ) between 2019 and 2021 – the association told MTI on Monday....

Advertising Association: Last year, 241 billion forints were spent on advertising
Date: 2018-02-28 11:40:17

The Hungarian Advertising Association (MRSZ) estimates that the 2017 advertising spending was 241 billion forints, 11.5 percent more than a year before, but excluding the state spendings, but the market...

Last year’s domestic advertising spendings increased by 11 percent
Date: 2017-05-09 11:40:06

Last year, the domestic advertising spending was 216 billion HUF, 11.2 percent more than a year before – according to the data published by the Hungarian Advertising Association (MRSZ) on...

Professional organizations are asking for the termination of the advertising tax
Date: 2017-05-04 11:40:21

According to the Hungarian Advertising Association (MRSZ) and its affiliates, the advertising tax should be terminated immediately and they reject the intention of the government to maintain advertising tax, as...

According to the Advertising Association and its co-associations the advertising tax should be eliminated
Date: 2017-03-29 11:39:59

According to the Hungarian Advertising Association (MRSZ) and its co-associations, the government declared war on the domestic media industry with the increase of the advertising tax to 9 percent. The...

Last year, the value of advertising spending exceeded 160 billion HUF
Date: 2017-03-01 11:40:21

The value of Hungarian advertising spendings (without the TV ads) exceeded 160 billion HUF last year, which is a 12.11 percent growth compared with 2015 – Hivatal Péter, a member...

Advertising Association: the government undermines the outdoor advertising market
Date: 2016-12-13 11:35:41

According to the Hungarian Advertising Association (MRSZ), the surtax on outdoor advertisings is not compatible with the EU law and kills the advertising market. They believe that the combined effect...

Hungarian Advertising Association: the advertising tax is harmful to the entire economy
Date: 2016-11-04 11:49:30

The Hungarian Advertising Association (MRSZ) still believes that the advertising tax is not only harmful to the industry, but also to the whole economy – the association told MTI on...

Every forint spent on advertising adds another six to the country’s economic performance
Date: 2016-06-27 11:18:41

At the Media Hungary conference the Hungarian Advertising Association (MRSZ) and PwC Hungary revealed the findings of their study, ‘The Economic Impacts of Hungary’s Advertising Sector’. MRSZ president Zsolt Urbán...

An increase in advertising spendings in 2015
Date: 2016-03-02 11:33:48

Advertising spendings in 2015 increased by 2.81 percent and amounted to 194.37 billion HUF, compared to the 189.05 billion HUF of 2014 – Hivatal Péter, a member of the Hungarian...

Urbán Zsolt remains the President of the Hungarian Advertising Association for a further three years
Date: 2015-12-04 11:17:46

The Hungarian Advertising Association elected new officers for the 2016 to 2018 period at its general meeting on 3 December. Urbán Zsolt is the Managing Director of the HD Group....

The Parliament adopted the amendments to the advertising tax
Date: 2015-05-28 11:47:17

The rate on advertising tax remains zero percent after no more than 100 million HUF tax base. But above, every firms will have to pay 5.3 percent tax. The changes...

Professional organizations are calling for negotiations about the advertising tax
Date: 2015-05-06 11:32:37

The professional organizations continue to call for negotiations about the advertising tax, and asks the government to consider the termination of the tax due to its adverse economic impact –...

Why advertising useful to everyone?
Date: 2015-03-18 11:50:40

The Hungarian Advertising Association and the Hungarian Association of Communication Agencies launched a campaign on 18 March 2015 to raise the consumers’ awereness to the importance of the advertising industry...

Domestic advertising spendings increased by nearly eight percent last year
Date: 2015-03-03 11:50:31

Last year’s 189.05 billion HUF domestic advertising spendings exceeds the data of 2013 by 7.77 percent – Hivatal Péter, teh vice president of the Hungarian Advertising Association (MRSZ) announced on...

Twenty-two organizations have signed the new Hungarian Advertising Code of Ethics
Date: 2015-02-17 12:00:25

The new Hungarian Advertising Code of Ethics was born as the result of several months of hard work, and with the involvement of 22 organizations. The work was coordinated by...

MRSZ Media cake: high inflation took away the growth of the Hungarian advertising market Date: 2024-03-20 12:07:09

How to find the best Hungarian brands? The MagyarBrands Programme will help you! Date: 2024-03-14 11:34:46

The code of advertising ethics is being tightened at several points Date: 2023-06-27 10:38:05

Based on the 5th MRSZ Barometer survey, the communication market is becoming less optimistic Date: 2023-05-12 11:18:52

MRSZ: In 2023, the spending of the media and communication market may decrease even nominally Date: 2023-05-12 11:00:51

Print media has the third biggest slice of the media cake Date: 2023-04-25 21:59:32

You do not have to pay advertising tax next year either Date: 2022-11-25 11:44:11

The industry asked the government to extend the suspension of the advertising tax Date: 2022-10-18 08:49:35

János Gulyás is president of the Hungarian Advertising Association for another 3 years Date: 2021-11-18 10:25:07

Hungarian Advertising Code of Ethics is being updated Date: 2021-03-16 15:25:44

The update of the Hungarian Advertising Code has started Date: 2021-03-12 11:40:00

Advertising Association: the entire communications industry can expect a decline of 148.8 billion HUF this year Date: 2020-10-16 11:50:19

Print media is growing with the expansion of the media cake Date: 2020-05-15 20:54:21

The amount of advertising spending approached 260 billion forints last year Date: 2019-02-27 11:40:23

The Hungarian Advertising Association elected a new president Date: 2018-12-17 11:15:00

Advertising Association: Last year, 241 billion forints were spent on advertising Date: 2018-02-28 11:40:17

Last year’s domestic advertising spendings increased by 11 percent Date: 2017-05-09 11:40:06

Professional organizations are asking for the termination of the advertising tax Date: 2017-05-04 11:40:21

According to the Advertising Association and its co-associations the advertising tax should be eliminated Date: 2017-03-29 11:39:59

Last year, the value of advertising spending exceeded 160 billion HUF Date: 2017-03-01 11:40:21

Advertising Association: the government undermines the outdoor advertising market Date: 2016-12-13 11:35:41

Hungarian Advertising Association: the advertising tax is harmful to the entire economy Date: 2016-11-04 11:49:30

Every forint spent on advertising adds another six to the country’s economic performance Date: 2016-06-27 11:18:41

An increase in advertising spendings in 2015 Date: 2016-03-02 11:33:48

Urbán Zsolt remains the President of the Hungarian Advertising Association for a further three years Date: 2015-12-04 11:17:46

The Parliament adopted the amendments to the advertising tax Date: 2015-05-28 11:47:17

Professional organizations are calling for negotiations about the advertising tax Date: 2015-05-06 11:32:37

Why advertising useful to everyone? Date: 2015-03-18 11:50:40

Domestic advertising spendings increased by nearly eight percent last year Date: 2015-03-03 11:50:31

Twenty-two organizations have signed the new Hungarian Advertising Code of Ethics Date: 2015-02-17 12:00:25