Tag "médiaköltés"

Print media has the third biggest slice of the media cake

According to data from the Hungarian Advertising Association (MRSZ), in 2022 the size of the so-called media cake was HUF 316.3bn, having increased by 3.7% from the previous year. Digital...

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Domestic influencer media spending may be around 1 billion in total in just a few years

The leading players in the market and Kantar Hungary have joined forces. Through the collaboration, aggregated influencer media spending data will now be available to clients and media planners with...

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