Millennial, Gen Z shoppers prefer D2C when buying from online international brands

By: Trademagazin editor Date: 2022. 09. 07. 10:47

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When it comes to shopping online at an international retailer or brand the majority of Gen Z (60%) and millennials (63%) like to buy direct rather than on a marketplace platform.

Shopping direct provides a more personalized experience due to targeted offers

That’s a prime finding from an ESW survey that also revealed most millennials and Gen Z shoppers believe shopping direct provides a more personalized experience due to targeted offers.

The survey, “Global Voices: Q2 2022,” polled more than 14,000 consumers across 14 countries.

The data revealed that while social media is the key driver for product discovery, in-store still ranks high, in the third spot. When it comes to social platforms, Instagram ranked first followed by YouTube and TikTok.

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