Search Results for "omnichannel"
(HU) A személyre szabott ügyfélélmény a legfontosabb
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An all-around convincing performance by this year’s EuroCIS
This year’s EuroCIS – the leading trade fair for the retail technology industry – was a big success. This article is available for reading in Trade magazin 2024/5 The trade...
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Euronics comes up with no frills advertising
Euronics’ new creative platform is launching with commercials without dialogue. The 11 commercials based on honesty and self-reflection will also debut in mid-April. The films present different, familiar situations without...
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The BioTechUSA group of companies further strengthened its international position and closed the year 2023 with investments worth billions
Even in the difficult economic environment, the BioTechUSA group of companies remained on an upward trajectory, increasing its sales last year by almost 15 percent to HUF 90.49 billion, compared...
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Consumers continue to blend in-store, online shopping methods
Nearly three-quarters of U.S. consumers are embracing the omnichannel shopping journey. Seventy-three percent of consumers blend online research, physical store visits and options such as buy-online-pickup-in-store or in-store returns before...
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According to the managing director of MediaMark Hungary, the Temu webshop is tempting with a price advantage, but it cannot build stable customer loyalty in the long term
Gábor Szilágyi, the managing director of MediaMarkt Hungary, warned about the deceptiveness and long-term unsustainability of the price advantage of webshops like Temu, according to a Forbes report. Szilágyi pointed...
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Kroger invests in cross-channel customer experiences
The grocer is planning on piloting drive-thru pickup lanes and tools to help associates more efficiently prepare items for pickup. Kroger sees digital sales as an important growth accelerator for the...
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(HU) Minden szempontból meggyőzően teljesített az idei EuroCIS
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How to find the best Hungarian brands? The MagyarBrands Programme will help you!
The MagyarBrands Programme has been assessing Hungarian brands for fourteen years. Its logo is a trademark that marks only the best Hungarian brands. This article is available for reading in...
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Personalisation is the keyword in retail this year
Personalisation, artificial intelligence (AI), and sustainability – these are the keywords that are unanimously mentioned in almost all the trend forecasts that analyse the prospects and opportunities for retail in...
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Carrefour, Glovo Launch 30-Minute Grocery Delivery Service In Italy
Carrefour Italia and Glovo have joined forces to launch a quick-commerce service, Carrefour Sprint, offering 30-minute grocery deliveries in Italy. Operated by Glovo, the first Carrefour Sprint urban dark store...
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Three new agency partners support McDonald’s digital marketing activities
The Hungarian McDonald’s has set itself the goal of building on the digital foundations laid in recent years to become a leading omnichannel brand that effectively connects the digital and...
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Inflation here and beyond
Price increases and food inflation are the biggest fear in our country today. The “My love trade marketing” conference reviewed the survival strategies of customers, the relationship between brands and...
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Carrefour Expands Grocery Delivery Partnership With Just Eat In Italy
Carrefour Italia has expanded its partnership with Just Eat for grocery home deliveries in the country. This collaboration will allow Just Eat’s three million customers to access a wide range...
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Crai And Glovo Partner For Rapid Grocery Delivery
Italian grocery chain Crai has partnered with delivery platform Glovo to offer 30-minute home delivery from select stores in Italy. The service will be launched in the Lazio and...
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The BioTechUSA company group further developed its production and logistics center with an investment of one billion forints
The purely Hungarian-owned BioTechUSA group of companies has once again reached a significant milestone, expanding its production and logistics center with a new, modern automatic warehouse in Szadán. Thanks to...
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Co-op targets 8m members by 2030
The Co-op is aiming to grow its number of members from 5m to 8m by 2030. It comes as data shows that Co-op’s membership is growing ahead of its expectations,...
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Walmart Details Its Latest Tech Tools
Its “adaptive retail” strategy includes AR, AI and drones Walmart (Bentonville, Ark.) has unveiled some of the latest technologies it’s using to deliver a new type of commerce – what...
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Peak performance in wholesale
On 8 November METRO Wholesale held its traditional annual partner conference for its key suppliers. This article is available for reading in Trade magazin 2023/12-01 As in previous years, the...
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These were the best-selling tech items of 2023
In 2023, store traffic continued to increase compared to online purchases, according to the annual data analysis report of MediaMarkt, the largest Hungarian technical store chain. This year’s big loser...
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Visa: Six trends from the world of payments to watch out for in 2024
The essence of the payment industry is continuous development, and 2024 promises to be the year of changes. A trend reversal is expected compared to recent years: the global expansion...
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First Marketing Trendbook published!
What is the Marketing Trendbook? A compass for business and social value creation. This article is available for reading in Trade magazin 2023/12-01 Marketing Trendbook 2023-24 features the thoughts of...
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Dm is 30 years old – investing in the future, customer satisfaction and employees
Dm Magyarország is celebrating its 30th anniversary this year, and in the last financial year the company’s sales turnover went above HUF 208 billion, growing by 28.38% if compared with the...
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Fenntartható fejlődés a Superbrands 2023 Program üzenete
2023-ban is nagyszámú, közel 100 díjazott márka részvételével rendezik meg Magyarország egyik legfontosabb üzleti díjátadó eseményét, a Superbrands gálát. A Superbrands Magyarország Program a kiemelkedő márkák értékelésén túl küldetésének tekinti, hogy felhívja...
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Ahold Delhaize USA selling FreshDirect to Getir
The food retail giant said it is offloading the grocery e-commerce service to focus on omnichannel. Ahold Delhaize USA announced Wednesday that it plans to sell its FreshDirect online grocery service...
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The first Marketing Trendbook has been published!
What is the Marketing Trendbook? Compass in business and social value creation. The Hungarian marketing profession has been enriched with this unique publication, which is expected to be published every...
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Fewer and fewer Hungarian companies are successful in e-commerce, but why?
Hungarian companies find it difficult to thrive in online trade, and in their efforts towards international sales, they need improvements in order to catch up with regional competitors, say the...
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Albert Heijn Aims For 100% Emission-Free Transport In Four City Centres
Dutch retailer Albert Heijn says it is on track to reach 100% emission-free goods transport in the centre of four cities – The Hague, Rotterdam, Amsterdam and Utrecht – by...
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The EuroCIS 2024 trade fair: Already beyond tomorrow!
February 27-29, 2024 between the best of the European retail technology sector will meet in Düsseldorf. At EuroCIS, the leading trade fair for retail technology, at the end of February,...
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30-year-old dm – the company has invested in the future, customer satisfaction and employees
In the past year, important steps have been taken in several areas in the economic community of dm: the member countries put a lot of emphasis on energy efficiency measures...
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