These were the best-selling tech items of 2023

By: Trademagazin Date: 2024. 01. 05. 12:29

In 2023, store traffic continued to increase compared to online purchases, according to the annual data analysis report of MediaMarkt, the largest Hungarian technical store chain. This year’s big loser is the built-in kitchen appliance category, which broke records last year, but at the same time, the airfryer became the absolute favorite in 2023, but consoles and small household appliances performed exceptionally well even at the end of the year.

Post-Covid processes did not change, department store traffic continued to grow, and the weight of online sales was around 18% by the end of the year, according to the year-end review of Hungary’s largest technical department store chain. The company partly attributes the growing turnover of physical stores to the success of its expansions, since physical stores were opened in three new, strategically important cities (Dunakeszi, Gödöllő, Hódmezővásárhely) in 2023.

“Although traffic dropped significantly after February, by the end of the year, people’s desire to shop slowly returned”

– Norbert Magyar, Commercial Director of Media Markt Hungary, evaluated the year.