Fewer and fewer Hungarian companies are successful in e-commerce, but why?
Hungarian companies find it difficult to thrive in online trade, and in their efforts towards international sales, they need improvements in order to catch up with regional competitors, say the experts.
Hungarian e-commerce falls spectacularly short of the unfavorable export-import ratio for local companies. There are only three Hungarian companies among the top domestic e-retailers, while imports are almost 15 times higher than exports, indicating that local players are lagging behind their regional competitors.
The data show that in 2014 six domestic companies were on GKI Digital’s list of the largest e-retailers in Hungary, while in 2022 there were only three. This low number can be partly explained by the fact that the majority of enterprises operate with a domestic market focus and have limited margin mass. In addition, the development of their services has also fallen behind.
Related news
Alibaba introduces seller protection program in Europe
With Trade Assurance, Alibaba introduces what it calls a new…
Read more >Just Eat Takeaway is losing market share
Just Eat Takeaway reported a 6% drop in the number…
Read more >Domestic subscription e-commerce is exploding right now
This summer, 4 percent of domestic webshops offered some kind…
Read more >Related news
New generation of plant-based meat alternatives are high in salt and expensive
While the vast majority of plant-based meat substitutes significantly reduce…
Read more >Dunnhumby and Placer.ai use new AI-based tool to analyse competitive threat
Dunnhumby and Placer.ai have developed a new AI tool for…
Read more >Molson Coors takes majority stake in ZOA energy drink
Molson Coors Beverage Co. is taking a majority ownership stake…
Read more >