We speeded up the sales of Hungarian products with top prizes

CBA: Many played for Apple devices from their smartphones

Several thousand shoppers played the prize game of Hungarian Product and CBA between 18 March and 14 April 2021. Besides daily and weekly gifts, the main prize was a valuable Apple package. Those who played could increase their chances of winning by purchasing the more than 260 trademark bearing products of 10 FMCG companies several times. It is noteworthy that a large proportion of consumers played from their mobile, so the campaign successfully targeted young consumers.

We went shopping to SPAR stores several times for that million

Thousands of codes were uploaded in the joint promotion campaign of Hungarian Product and SPAR – the main prizes were Csepel bicycles, Hungarian Product gift packs and HUF 1 million. Between 11 March and 7 April 2021 some consumers tried their luck by buying any of the more than 100 products of 14 companies more times. Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. told that the campaign message reached thousands of consumers even in this difficult period.

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