Lidl is introducing another food saving measure

By: STA Date: 2022. 12. 06. 11:09

Lidl Hungary launched “Save it! food rescue action, which further expands the range of measures taken to reduce food waste. It offers its customers fruits and vegetables that are no longer perfect on the outside, but still edible, in unit packages at a discounted price, in order to further minimize the resulting food surplus and thereby also support the healthy nutrition of Hungarian families.

For years, the company has placed great emphasis on reducing food waste, so it continues to expand the scope of its measures in this direction. In the spirit of this, the department store chain launched the “Save it!” campaign in Budapest in November. sale, where it offers its customers vegetables and fruits that are still edible but have minor defects in a unit package. The 3.5 kg mixed packages of vegetables and fruits can be purchased at an extremely favorable price of only HUF 399. The packages will be available nationwide, in all Hungarian stores of the chain, by the end of February 2023.

“As a leading food retail company, we are aware of our responsibility, so as part of our sustainability strategy, we pay special attention to ensuring that as little food as possible goes to waste. The goal of our latest measure is to contribute to the healthy nutrition of Hungarian families by selling vegetables and fruits that are still edible but have minor defects at a nominal price,” said Judit Tőzsér, the company’s communications manager.

Lidl Hungary continuously optimizes its ordering processes in order to reduce its environmental impact

During the company’s activities – both orders and store processes – it strives to reduce food surplus to a minimum. To this end, the supermarket chain implements food-saving measures, from optimal, customized orders, through reduced-price sales, including food donation, and, in the final step, to the recycling of food that is no longer suitable for consumption through composting and biogas plants. As a responsible company, Lidl is working to prevent food surpluses from occurring through the above measures, but what remains despite all this should be put to good use. As part of its nationwide food rescue program, it now helps tens of thousands of people on a monthly basis, and in addition to supporting the needy, it also protects the environment.