GVH proposes a multilevel sustainability labelling system
Green advertising messages are often unclear and confusing, and a significant proportion of consumers aren’t aware of the exact content and meaning of certain claims and labels – these are some of the issues highlighted by the recently concluded market analysis of the Hungarian Competition Authority (GVH), in which the competition authority’s experts analysed green claims and advertising messages.
This article is available for reading in Trade magazin 2024/2-3
GVH’s research revealed that “green” messages are less common in advertising, appearing mostly on websites and product packaging. The vast majority of claims focus only on packaging, and around 40% of ads with sustainability-themed content focused exclusively on building an environmentally conscious brand image. GVH’s recommendation to legislators is to develop a multilevel, state-regulated labelling system for sustainability and environmental impacts. In the long run, this could increase consumer confidence and help to make choices that are truly beneficial to people and the environment. //
Related news
Recent research: guests avoid restaurants with poor restroom conditions
In a Tork international survey, 73% of respondents said that…
Read more >These factors influenced prices in the milk and egg markets
The Hungarian Competition Authority (GVH) has also concluded two accelerated…
Read more >4.8% less energy consumption, 90% domestic sources for food – SPAR’s new sustainability balance sheet
SPAR Hungary also made significant progress in sustainable operations in…
Read more >Related news
KSH: consumer prices exceeded the same month of the previous year by an average of 4.6 percent, and May prices by 0.1 percent
In June 2025, consumer prices were 4.6 percent higher on…
Read more >Record results and international growth at the Pek-Snack Group
The Hungarian-owned Pek-Snack Group closed last year with a record-breaking…
Read more >NAV’s inspection series at Lake Balaton and Lake Velence will start this week
The National Tax and Customs Administration (NAV) began its summer…
Read more >