Spring POPAI meeting at Unilever

Unilever Magyarország was the host of the spring POPAI meeting on 10 May. Gábor Füzes, client manager of dunnhumby introduced the company’s comprehensive concept for making returns. Adrienn Dorogi, head of research at ETresearch talked about a method for forecasting the efficiency of in-store placement and the promotion already in the planning phase. Unilever’s customer marketing leader Tibor Veress shared the company’s practices in promotion planning and analysis and ROI calculation. The next POPAI meeting will be on 21 June at Essity Hungary. //