Tag "Zwack"

Tartós installációs az Év Displaye 2023

Nagy érdeklődés övezte a POPAI és a Trade Marketing Klub összevont évzáró eseményét. A házigazda Pick Szeged a gyorsan változó vásárlási igényekre adott válaszaival, a szervezők pedig a POPAI Awards POP...

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Somewhere there is a flavour waiting for you!

According to analysts, the whisky category has been relatively stable in recent years – mainly owing to the performance of American and Irish whiskies – and is set to grow...

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Keserű és édes

Körképünkben ismét együtt foglalkozunk az IWSR által flavoured spiriteknek, azaz ízesített égetett szeszes italoknak nevezett, változatos termékcsoporttal. Némelyik közülük sokféle változatban, új és újabb ízekkel jelenik meg, mások megközelíthetetlenek a...

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Háború nyet, vodka da!

Egyes vodkamárkák forgalmára igen, ám a vodka kedveltségére nem volt hatással az ukrajnai háború. A prémiumizáció hatása a vodkák szegmensében is érzékelhető. A termékfejlesztésben a gyümölcsös mellett a botanical ízesítés...

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Flavours waiting to be discovered

Good tequila has its own character even without aging This article is available for reading in Trade magazin 2023/6-7. Data from 2022 reveal that sales of spirits made from agave...

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Zwack and Busatti collaboration: stylish Italian fabrics inspired by a hungarikum

Zwack Unicum Nyrt. and Toscaneria Kft., representing the Italian textile manufacturer Busatti in Hungary, are starting the summer home furnishing season with elegant textiles and fresh patterns. The two world-famous...

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It is festival time!

There aren’t many countries in the world, where there are more festivals per person than in Hungary: every year we celebrate something several thousand (!) times, so we can say...

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New marketing director at the head of Zwack

From September 2022, Gábor Dávid Kovács is the marketing director of Zwack Unicum Nyrt. The economist comes to the position with four years of experience in an international advertising agency...

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A huge buying spree began for alcoholic beverages

Zwack’s revenue and profit soared in the April-June quarter due to a drastic increase in domestic sales following the tax changes that came into effect on July 1. The increase...

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Zwack can pay a dividend of 1,500 HUF per share

The Board of Directors of Zwack Unicum Plc. proposes a dividend of more than 3 billion HUF 1,500 HUF per share – can be read in the invitation to the...

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(HU) Két új ízzel bővül a Kalumba-család: jön a mangós és a vérnarancsos ginkülönlegesség

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(HU) Meghökkentő kampány hívja fel a figyelmet az ittas vezetés veszélyeire

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Magazine: The magic of diversity

‘The Hungarian rum-market is led by a few established brands’, Sára Palcsó, marketing director of Zwack explained. ‘Consumers know very few brands and are highly loyal to those. A thin...

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Better days are round the corner

Data from Euromonitor says the world’s population drank 3,285,000,000 litres of whiskey/whisky (from now on this article uses whiskey as the general term) in 2020, which was 10 percent less...

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Magazine: For the first time ever!

For the first time in economic history, on the political stage and in the history of the Business Days conference, the sector’s future and possible development directions are processed in...

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Zwack significantly increased its sales in the first quarter of its business year

Zwack Unicum Plc. significantly increased its sales in the first quarter of its business year, which began in April, according to a report published on the website of the Budapest...

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The excitement of discovery

Gin’s share in the Hungarian spirits market is 2.26 percent at 488,000 litres, while in the market of quality spirits gin has a 2.2-percent share with 210,000-litre sales – we...

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(HU) A Diageo és a Zwack közösen segíti az újrainduló vendéglátóhelyeket

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(HU) A Diageo és a Zwack közösen segíti az újrainduló vendéglátóhelyeket

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(HU) Magazin: Öt rész vodka, egy rész COVID!

Vodka is the best-selling spirit in the world in terms of quantity, but recently sales have been declining until 2019, when this negative trend seemed to come to a halt....

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Zwack’s sales were 8 percent lower than a year earlier

Zwack Unicum Plc.’s gross sales revenue was 24.25 billion HUF in the business year from 1 April 2020 to 31 March 2021, which is an 8 percent decrease, compared to...

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Unicum House reopened on May 25

Unicum House reopened on May 25. Zwack’s popular museum has not been idle during the pandemic, and their improvements will allow visitors to experience even more. In addition, the opening...

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Zwack’s sales were 9.5 percent lower than a year before

Zwack Unicum Plc.’s gross sales revenue was 20.4 billion HUF in the first three quarters of the 2020-2021 business year, which is a 9.5 percent decrease, compared to the previous...

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Zwack has published its quarterly report

The closure of the catering units for several weeks had painful consequences for the Hungarian spirits producer, Zwack. Despite the fact that the sales of beverages in stores increased slightly,...

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Magazine: The 50 shades of colourless

We learned from Annamaria Benke, Roust Hungary’s category brand manager that they are the market leader in the vodka category. In the mainstream segment, the company is present with Royal...

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The Board of Directors of Zwack Unicum decides on the items on the agenda of the General Meeting

Zwack Unicum will not hold its annual general meeting convened on June 25, 2020, instead the company’s board of directors will decide on all issues on the agenda on that...

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Baileys’ new product, Strawberries & Cream is available for a limited period of time

Ripe strawberries, mouth-watering vanilla, a hint of white chocolate, and an irresistible Baileys encounter create a soft, silky flavor. For fans of classic Baileys, it’s definitely worth a try, even...

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Zwack’s success at World Spirits Award

Zwack Unicum is extremely proud to share the news that not only in Hungary but also internationally, Unicum Riserva is valued, and its taste is considered unique thanks to the...

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MET rewarded a sustainable approach

Sustainable approach of Zwack Unicum Nyrt. supports school talent and provides 100% of its electricity from renewable energy sources. The company has been awarded the MET Innovation and Talent Award...

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We know wines better than before

Our magazine has asked some of the wine market’s top representatives about consumer preferences, the role retail chains play in the world of Hungarian wines and the importance of wine...

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