Tag "Zwack"
Eternal elegance
Date: 2024-12-03 19:50:37
This article is available for reading in Trade magazin 2024/12-01 “According to NIQ retail data, the whisky category grew by approximately 5% in the last 12 months. Price competition is...
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Orange bitter
Date: 2024-12-03 14:11:06
Zwack’s latest innovation, Unicum Orange Bitter brings freshness and an Italian joie de vivre to the world of herbal liqueurs with its orange flavour. This article is available for reading...
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St. Hubertus’ new campaign conveys the magic of nature
Date: 2024-12-02 11:45:47
St. Hubertus is drawing attention to the power of the wilderness with a series of interviews called “Friends of Nature” and providing a glimpse into the stunning beauty of our...
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Bittersweet
Date: 2024-11-27 11:34:36
This article is available for reading in Trade magazin 2024/11 “We see a growing trend in the bitter market, where we have been able to achieve growth with our flagship...
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The third episode of Unicum Akusztik is coming, on stage: Blahalouisiana
Date: 2024-10-23 11:39:10
For the third time now, Unicum brings lovers of music and special visuals the Unicum Akusztik live session broadcast, in which the popular band Blahalouisiana played the main role. The...
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From neutral to characteristic
Date: 2024-09-11 10:51:27
Nowadays old, long-established vodka brands are surprising consumers with creative ideas and new approaches, just like young, innovative companies do. This article is available for reading in Trade magazin 2024/8-9...
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Breaking waves
Date: 2024-06-13 07:10:58
Gin has been a steadily growing category for years, fuelled by consumer trends and the introduction of different flavoured variants. This article is available for reading in Trade magazin 2024/6-7...
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The Kalumba Madagascar gin family is enriched with an exotic taste
Date: 2024-06-11 08:15:24
Zwack is introducing a new drink special this year, so that gin lovers can choose their favorite summer cooler from an even wider range. Kalumba Madagascar Maracuja Gin brings refreshment...
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Tartós installációs az Év Displaye 2023
Date: 2024-01-17 11:20:52
Nagy érdeklődés övezte a POPAI és a Trade Marketing Klub összevont évzáró eseményét. A házigazda Pick Szeged a gyorsan változó vásárlási igényekre adott válaszaival, a szervezők pedig a POPAI Awards POP...
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Somewhere there is a flavour waiting for you!
Date: 2024-01-10 12:46:16
According to analysts, the whisky category has been relatively stable in recent years – mainly owing to the performance of American and Irish whiskies – and is set to grow...
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Keserű és édes
Date: 2023-11-20 12:00:49
Körképünkben ismét együtt foglalkozunk az IWSR által flavoured spiriteknek, azaz ízesített égetett szeszes italoknak nevezett, változatos termékcsoporttal. Némelyik közülük sokféle változatban, új és újabb ízekkel jelenik meg, mások megközelíthetetlenek a...
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Háború nyet, vodka da!
Date: 2023-09-01 10:05:55
Egyes vodkamárkák forgalmára igen, ám a vodka kedveltségére nem volt hatással az ukrajnai háború. A prémiumizáció hatása a vodkák szegmensében is érzékelhető. A termékfejlesztésben a gyümölcsös mellett a botanical ízesítés...
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Flavours waiting to be discovered
Date: 2023-07-13 16:10:59
Good tequila has its own character even without aging This article is available for reading in Trade magazin 2023/6-7. Data from 2022 reveal that sales of spirits made from agave...
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Zwack and Busatti collaboration: stylish Italian fabrics inspired by a hungarikum
Date: 2023-06-08 11:23:51
Zwack Unicum Nyrt. and Toscaneria Kft., representing the Italian textile manufacturer Busatti in Hungary, are starting the summer home furnishing season with elegant textiles and fresh patterns. The two world-famous...
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It is festival time!
Date: 2023-04-17 10:43:28
There aren’t many countries in the world, where there are more festivals per person than in Hungary: every year we celebrate something several thousand (!) times, so we can say...
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New marketing director at the head of Zwack
Date: 2022-10-05 10:55:31
From September 2022, Gábor Dávid Kovács is the marketing director of Zwack Unicum Nyrt. The economist comes to the position with four years of experience in an international advertising agency...
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A huge buying spree began for alcoholic beverages
Date: 2022-08-10 12:03:44
Zwack’s revenue and profit soared in the April-June quarter due to a drastic increase in domestic sales following the tax changes that came into effect on July 1. The increase...
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Zwack can pay a dividend of 1,500 HUF per share
Date: 2022-05-25 11:20:45
The Board of Directors of Zwack Unicum Plc. proposes a dividend of more than 3 billion HUF 1,500 HUF per share – can be read in the invitation to the...
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(HU) Két új ízzel bővül a Kalumba-család: jön a mangós és a vérnarancsos ginkülönlegesség
Date: 2022-05-10 10:01:28
Sorry, this entry is only available in HU....
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(HU) Meghökkentő kampány hívja fel a figyelmet az ittas vezetés veszélyeire
Date: 2022-04-12 09:48:14
Sorry, this entry is only available in HU....
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Magazine: The magic of diversity
Date: 2021-10-19 06:53:20
‘The Hungarian rum-market is led by a few established brands’, Sára Palcsó, marketing director of Zwack explained. ‘Consumers know very few brands and are highly loyal to those. A thin...
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Better days are round the corner
Date: 2021-09-27 10:36:25
Data from Euromonitor says the world’s population drank 3,285,000,000 litres of whiskey/whisky (from now on this article uses whiskey as the general term) in 2020, which was 10 percent less...
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Magazine: For the first time ever!
Date: 2021-08-31 06:42:26
For the first time in economic history, on the political stage and in the history of the Business Days conference, the sector’s future and possible development directions are processed in...
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Zwack significantly increased its sales in the first quarter of its business year
Date: 2021-08-05 11:20:37
Zwack Unicum Plc. significantly increased its sales in the first quarter of its business year, which began in April, according to a report published on the website of the Budapest...
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The excitement of discovery
Date: 2021-07-02 10:47:27
Gin’s share in the Hungarian spirits market is 2.26 percent at 488,000 litres, while in the market of quality spirits gin has a 2.2-percent share with 210,000-litre sales – we...
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(HU) A Diageo és a Zwack közösen segíti az újrainduló vendéglátóhelyeket
Date: 2021-07-01 10:07:58
Sorry, this entry is only available in HU....
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(HU) A Diageo és a Zwack közösen segíti az újrainduló vendéglátóhelyeket
Date: 2021-07-01 07:03:40
Sorry, this entry is only available in HU....
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(HU) Magazin: Öt rész vodka, egy rész COVID!
Date: 2021-05-28 07:19:38
Vodka is the best-selling spirit in the world in terms of quantity, but recently sales have been declining until 2019, when this negative trend seemed to come to a halt....
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Zwack’s sales were 8 percent lower than a year earlier
Date: 2021-05-26 11:27:13
Zwack Unicum Plc.’s gross sales revenue was 24.25 billion HUF in the business year from 1 April 2020 to 31 March 2021, which is an 8 percent decrease, compared to...
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Unicum House reopened on May 25
Date: 2021-05-25 09:47:59
Unicum House reopened on May 25. Zwack’s popular museum has not been idle during the pandemic, and their improvements will allow visitors to experience even more. In addition, the opening...
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