Tag "Z generáció"
OK, Boomer: Survey highlights gulf between youngest and oldest consumers
Generation Z consumers are more concerned about the sustainability credentials of food and beverage products than Boomers, and find vegetarian and vegan products more appealing, new research shows. PR company...
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Magazine: The forgiver and the punisher – generational differences that manifest in shopping
Clinical psychologist and psychoanalyst Annamária Tari specialises in studying generations, and she is an expert on generations Y, Z and Alpha. She has been researching emotional life and personality change...
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Gen Z aims high
Gen Z wants brands to be ‘fun,’ ‘authentic’ and ‘good,’ latest global study says. Gen Zers are a huge, diverse generation and the fastest growing group of employees, customers, and...
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TikTok is the new community hype
Unstoppable popularity characterizes the application launched from the world of 12-13-year-old teens, which by mid-2019 already produced 800 million downloads worldwide. In the pandemic, more mature adults have also caught...
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COVID generation: has the tension between young and old increased
Recently, Levente Székely’s book Gray Swans was published, in which the professional leader of the large-scale Hungarian youth research – based on the results of the research series – writes...
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Sponsors to the Gundel Awards gala lunch
Quality ingredients are the key to success Our company supplies many top restaurants and hotels with high-quality products, so obviously supporting this event is very important for us. In the...
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Gen Z shoppers love the physical customer experience
While the Gen Z generation loves their mobile devices, apps and social media, they also love engaging with physical retail store associates. More than half, 58%, prefer the brick-and-mortar shopping...
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Organic young shoppers
The latest research by Packaged Facts claims that members of generations Y and Z like organic and natural products the most. They think these products represent a higher quality. Even...
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Pingo Doce Opens Its First Checkout-Free Supermarket In Lisbon
Portuguese retail group Jerónimo Martins has opened its first checkout-free Pingo Doce supermarket in Carcavelos in Lisbon. The Pingo Doce & Go Lab Store, located at the Nova SBE campus, mainly...
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Magazine: Technological development in an optimistic mood
Ian Cook, CEO of Colgate-Palmolive and co-chair of The Consumer Goods Forum (CGF) told on the first day of the organisation’s Vancouver summit in June that more and more developed...
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PwC: flexible work schedule is the most important for the Hungarian Y and Z generation
Flexible work, stability and basic pay are the most important workplace choice factors for future employees – PwC Hungary’s survey reveals. The deatails of the survey were sent MTI on...
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Magazine: What I don’t have, you bring to the table
On 5 September the members of Trade Marketing Club and POPAI Hungary Association gathered in the BKIK building. The event’s title was ‘X, Y, Z in a different way: How can...
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Spirit in stand up pouch
After wine, cold brew coffee and energy drink being sold in bag-in-box format, spirits are now marketed in stand up pouch bags. Many buyers from Generation Y and Z don’t associate...
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Magazine: Store management in 2020
Those who belong to Generation Z will soon become the biggest consumer group and according to industry experts, by 2020 this will cause bigger changes in retail trade than the...
Read more8 seconds and the Z generation is no longer listening to you
Generational challenges in the world of economy and marketing The Z generation is able to listen for less than ever, they are always available online, but reject the ads they...
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