Tag "tRADE mARKETING kLUB"
(HU) Figyelem, Trade Marketing Klub ONLINE JÚNIUSBAN!
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The age of the customer experience
This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....
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Trade marketing in 10 years from now
Once again it was in the building of the Budapest Chamber of Commerce and Industry where the year’s last Trade Marketing Club meeting took place in November. One of the...
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Magazine: More stores can now use the SuperStore logo!
Trade magazin organised the SuperStore competition in 2019 too. It was an important criterion in the store design concept competition that retailers operating an online shop only weren’t eligible for...
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Magazine: What I don’t have, you bring to the table
On 5 September the members of Trade Marketing Club and POPAI Hungary Association gathered in the BKIK building. The event’s title was ‘X, Y, Z in a different way: How can...
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Magazine: In-store campaigns for sales growth
András Juhász, lead media planner of dunnhumby Hungary told at the Trade Marketing Club conference in February: sales of a store can be increased by 21 percent on average with...
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Trade Marketing Manager of the Year awards presented
This year’s Trade Marketing Manager of the Year awards were presented on 14 February, at the ‘I Love Trade Marketing’ conference. Ms Trade Marketing 2018 became Tünde Laurinyecz, senior trade and...
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Magazine: The busiest street means something else for each brand
On 15 November members of the Trade Marketing Club gathered for this year’s last meeting. The topic was location-related differences and geomarketing research revealing these. Zsuzsanna Hermann welcomed participants and...
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The best stores honoured for the fourth time
The jury selected the winners of the SuperStore 2018 competition in 15 categories. This prize rewards points of sale created with the most innovative concept, honouring those solutions which meet...
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(HU) Hökkentsd meg a vásárlót! – TMK klubülés 2018. szeptember 6.
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Magazine: The future of offline retail: going digital
15 February 2018 was the day when Trade Marketing Club members gathered for the annual ‘I love trade marketing’ conference. At the end of the day the ‘Trade marketing manager of...
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I believe it if it comes from them
At the 1 June 2017 meeting of Trade Marketing Club (TMC) members came together in the Budai Vár Fortuna Restaurant to meet some of the most popular Hungarian video bloggers....
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Magazine: POPAI AWARDS 2015
At the year’s last Trade Marketing Club meeting the results of the in-store marketing tool competition, the 6th POPAI AWARDS were also announced. Ildikó Kátai, general secretary of POPAI Hungary...
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SuperStore 2015 logo already in use
2015 was the first year when Trade magazin and Trade Marketing Club organised the SuperStore competition for points of sale. Only brick and mortar store could enter the competition, but...
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