Tag "TMK"
National tobacco shops further increase their share in FMCG sales
FMCG sales by National Tobacco Shops exceeded HUF 187bn in April 2023-March 2024, growing by 13% compared to the previous period. This has put the tobacco shop sales channel in...
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Inflation – how consumers have adapted to constant changes
Andreas Christou, managing director of RetailZoom told at the Trade Marketing Club’s market research day: shoppers are no longer able or willing to spend more. This article is available for...
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The evolution of the FMCG market through the NIQ lens
Shoppers across the continent, including Hungary, continue to save in every possible way, Csilla Czikora, head of consulting and analytic insights at NIQ told when presenting their market research data...
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A master course in adaptation – how the inflationary environment has influenced the FMCG market
Krisztina Bakonyi-Kovács, senior consultant of GfK-CPS told at the April meeting of the Trade Marketing Club (TMK): the pressure on brands continues to grow. One of the first words that...
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TMK 2in1: workshop and meeting in one day
On June 6, the Trade Marketing Klub invited those interested to a meeting reminiscent of a barbecue party, in the event hall and terrace of the Anna Hotel Budapest. During...
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2in1 meeting – LinkedIn training in the morning, work-life balance in a different way in the afternoon at the Trade Marketing Club, June 6!
We now invite interested individuals to an exceptional Club Meeting on June 6th at the Anna Hotel in Budapest. In the morning, Margó Kochanecz, a LinkedIn specialist, will unveil the...
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Another 3-4 years until recovery
At the Trade Marketing Klub’s “From market researchers first-hand” online event, experts analyzed the past 15 months. Price increases, volume decreases, promotional focus and shifts towards private labels and their...
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Trade Marketing Klub FROM MARKET RESEARCHERS FIRST HAND
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Inflation here and beyond
Price increases and food inflation are the biggest fear in our country today. The “My love trade marketing” conference reviewed the survival strategies of customers, the relationship between brands and...
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Permanent installation wins Display of the Year 2023
POPAI Hungary Association’s year-closing event organized with the Trade Marketing Klub was held in the Simándi József Hall of MOM Kult on 23 November. The host was the Bonafarm trade...
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Trade Marketing Club and POPAI joint year-end event
We invite you to an exciting meeting. The Trade Marketing Club and POPAI Hungary, as the international point-of-sale marketing association, are jointly organizing their last meeting of the year. Visitors...
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TMK Market Researchers: what happened in the last 15 months?
This article is available for reading in Trade magazin 2023/6-7. “First-hand information from market researchers” was the tile of Trade Marketing Club’s (TMK) online meeting on 13 April, where...
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Trade Marketing Club: Prevent burnout!
The next Trade Marketing Club Meeting will be held, now traditionally, in June at Szabi a Pék’s restaurant. We look forward to seeing you at the special meeting of the...
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What happened in the last 15 months?
The online meeting of the Trade Marketing Klub ” First-hand information from market researchers”, traditionally organized in April, dealt with the trends of the consumer goods market. The increase in...
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Survival strategies
Trade Marketing Club (TMK) organises its “I Love Trade Marketing” conference every year, and this time the title of the one-day online event was Survival Strategies. More than 200 people...
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The Trade Marketing Club is coming: from market researchers, firsthand
Would you like to find out how the balance of power has developed in the consumer goods market, what customers consider important, what impact it has had, the increase in...
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TrafikTV – where “only the results matter”
According to the analysis of RetailZOOM Kft., sales of FMCG products increased by more than 27% in National Tobaccos Shops in 2022, with sales revenue approaching HUF 170bn. TrafikTV has...
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Survival strategies
This year’s subtitle of the conference series “My love for trade marketing” was “Survival strategies”. The participants searched for answers to the challenges caused by inflation and the crisis with...
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Social media news
The online club meeting of the Trade Marketing Club on November 3 dealt with trends in social media platforms. The relevant experts presented the latest opportunities, expectations and challenges with...
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(HU) TikTok, Insta, fb, story telling újdonságok… ONLINE TRADE MARKETING KLUBÜLÉS
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Even more changes…
At the April meeting of the Trade Marketing Club (TMK), GfK’s Tünde Turcsán analysed the recent changes and the latest trends in the FMCG market. According to GfK’s Household Panel,...
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Data and intuition
At the summer meeting of the Trade Marketing Club, participants hear about data-driven intuition by Synetiq from the research side. On the practical side, Szabi, the baker, told his story...
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Market Researchers about the last 15 months
As in previous years, this year’s leading market researchers analyzed the past 15 months at the Trade Marketing Club’s April 7 online event. Nearly 100 people have registered for the...
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Latest results from market researchers
True to tradition, market researchers will play a key role in the April meeting of the Trade Marketing Club. In addition to GfK and NielsenIQ, RetailZoom and GKI Digital will...
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Find MUCI! – Most Useful Creative Innovations
The Trade Marketing Club’s annual “My Love” conference featured interesting presentations on innovations in commerce from the retail, brand and research sides. The winners of this year’s university display design...
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Exciting careers discussed at the TMC barbecue
Both physical and online presence was possible at Trade Marketing Club’s (TMC) annual summer barbecue, and 80 people registered for participation. Trade magazin’s editor-in-chief and TMC founder Zsuzsanna Hermann welcomed...
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Exciting careers
This year, Trade Marketing Club’s traditional summer event was organised with personal and online participation. Both the topic and the opportunity to meet attracted members and non-members. Approximately 80 people...
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Exciting careers in trade marketing talkshow – Trade Marketing Club “hybrid” club seat – online or personal, with free participation, barbecue party and cake
Attention! Since our club meeting in April attracted a record number of nearly 150 interested parties, we decided to hold the June club meeting free of charge, not only online,...
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Exciting 15 months from a market researcher’s perspective
On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders...
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(HU) Amit az elmúlt 15 hónapról tudni érdemes
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