Tag "termékinnováció"

We create sustainable value

Essity is a Sweden-based international manufacturer of premium quality hygiene and health products, which was established under the name SCA in 1929. Our products are available in 150 countries, under...

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We still have quite a distance to cover

Hungaricool is the name of the food product innovation competition that Spar organised in partnership with the Agricultural Marketing Centre (AMC). Our magazine asked AMC’s deputy managing director Gergely Giczi...

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Innovative development from dm

Mariann Józsa, dm’s director of purchasing and marketing told our magazine that dm’s last fiscal year was characterised by innovative development projects. For instance they updated their smartphone app, making...

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Few really innovative products

GfK Hungária’s latest newsletter has revealed that only 20 percent of new products are real innovations (new brands or sub-brands). All other new products are so-called renovations – versions of...

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Gallicoop invested more in development than originally planned

Last year Gallicoop Turkey Processing Zrt. purchased 9 percent more live turkey, 40,000 tons, than in 2013. Their original plan was to spend HUF 800 million on investment, product innovation...

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P&G: behavioral science and product innovation

The world's leading manufacturer of detergents uses analysis in connection with psychological and cognitive behavioral science in innovative product development. The detergent business segment of P&G, which is the manufacturer...

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