Nestlé To Launch Vegan KitKat Across Europe After Successful Pilot
Nestlé has announced that it plans to roll out the vegan version of KitKat across Europe following a successful pilot in the UK and some other countries.
KitKat V will be sold in 15 countries across Europe, including Germany, the United Kingdom, France, Austria, Denmark, Sweden, Finland, Latvia, Lithuania, Estonia, Greece, Portugal, Poland, Hungary, and the Netherlands, the company noted.
KitKat V is a certified vegan product developed by chocolate experts at Nestlé’s confectionery research and development centre in York, UK. The product combines Nestlé’s expertise in chocolate innovation and non-dairy alternatives.
Louise Barrett, head of the Nestlé Confectionery Product Technology Centre in York, said,
“Last year, we took the decision to produce KitKat V in our R&D production facilities so we could bring the product to the shelves much faster and test with our consumers. The response from consumers was overwhelming, and we are now excited to launch it at a much wider scale.”
Corinne Gabler, head of confectionery for Europe, said,
“We are seeing a strong trend in food with more people looking for plant-based options, including for treats. This is one of the biggest launches ever of a vegan alternative of a major confectionery brand and it shows our confidence in this trend. We’re delighted to offer KitKat V to all those KitKat fans out there who asked us to make it happen!”
Nestlé’s recent innovations in the plant-based category include alternatives to meat and seafood, ready meals and pizzas, dairy alternatives, coffee mixes and creamers, chocolate and malt beverages, ice cream and cheese, among others.
Related news
Tesco is making good progress with the sustainability project
Tesco is committed to sustainable operations and has set ambitious…
Read more >Plant-based meat substitutes need new messages in 2024
Sales of the category, which initially exploded due to a…
Read more >Breakfast cereal buyers are looking for new flavours and healthy products
According to the Hungarian Chamber of Agriculture (NAK), consumers are…
Read more >More new products
Fruit Logistica attracts industry leaders from around the world
Fruit Logistica, the world’s leading trade fair for the fruit…
Read more >NGM: the lives of families are significantly affected by food and health expenses and fuel prices
According to the surveys, the most significant expenses of the…
Read more >The quarterly results of the SZÉP card confirm the entrepreneurs’ proposal
According to the announcement issued by the Ministry of National…
Read more >