Tag "Target Sales Group"
Magazine: Oral care for every type of consumer need!
Date: 2020-10-13 07:00:10
In the oral care category toothpaste has a 57-percent share, manual toothbrushes represent 18 percent of the market and mouthwashes are at 15 percent – Dóra Hegedüs, Unilever Magyarország Kft.’s...
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Do we appreciate the future?
Date: 2020-10-06 10:38:37
The pandemic showed the fundamental problems of our healthcare, education and food supply systems, but at the same time we could also experience how much cleaner the air and our...
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Magazine: Winners of the first Symbol of Sustainability competition
Date: 2020-09-09 07:13:33
Trade magazin organised the Symbol of Sustainability competition, which sought to present successful projects that can contribute to a more sustainable future. There were 23 entries and the jury of...
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Perlweiss White & Repair whitening toothpaste for sensitive teeth
Date: 2020-08-25 21:18:33
Whitening toothpaste developed especially for cleaning sensitive teeth, providing care for white and shiny teeth with strong enamel. It remineralises the enamel, fills up its micro-cracks, makes teeth less sensitive...
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Magazine: That ‘Hollywood smile’ isn’t only for the stars anymore!
Date: 2019-07-29 07:13:47
Csilla Hódos, retail marketing manager of Colgate-Palmolive Kft. told Trade magazin that a premiumisation process is going on in every category of the oral care market. Orbico Hungary Kft.’s trade...
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Magazine: Refreshing scents in the shower cabin
Date: 2019-05-06 07:53:48
Anita Pusztai, brand manager of Unilever Magyarország Kft. told our magazine that in 2018 sales in the shower gel market had grown more in value than in volume – this...
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Showered with fragrances (Part 2)
Date: 2018-05-14 19:06:47
Brand manufacturers are of the opinion that in the shower gel category the three most important buying decision making factors are price, brand loyalty and product fragrance. According to Réka...
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Magazine: Confident deodorant market, widening product selection
Date: 2018-04-13 07:17:24
In 2017 sales kept growing in the deodorant category. Brand manufacturers reported a single-digit sales growth in both value and volume. Noémi Patai, junior brand manager of Unilever Magyarország told our magazine...
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Important supplements
Date: 2018-04-09 21:37:29
According to the experts of SCITEC Magyarország, sales of special active ingredients and mono-component products (vitamin D3, vitamin K2, zinc, chromium, etc.) are greatly influenced by shopper knowledge – consumers...
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Magazine: Strong hair and an even stronger category
Date: 2018-03-14 07:14:18
The Hungarian hair care market had been growing dynamically for years and the trend continued in 2017 – our magazine learned from Abigél Győri, Henkel Magyarország Kft.’s junior brand manager. All...
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Men are more loyal to their favourite deodorant
Date: 2015-03-25 12:09:56
As the temperature keeps rising, unpleasant body odour and sweating are becoming a problem to many. Viktória Tantics, brand activation manager with Beiersdorf Kft. told our magazine that the company’s...
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