Tag "reklámköltés"
The coronavirus changes the Hungarian and regional advertising market
Mainly due to state advertising spending – which was 10 percent higher in 2019 than a year earlier – the domestic advertising market, which was still soaring last year, is...
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Advertising Association: the entire communications industry can expect a decline of 148.8 billion HUF this year
According to the MRSZ Barometer survey, 55.6 billion HUF may disappear from the media market, while the entire communications industry may expect a decline of 148.8 billion HUF this year,...
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Advertising Alliance: a 38 percent decline in the media and communications market may occur this year
In the media and communications market, industry players expect an average decline of 38 percent this year, the Hungarian Advertising Association (MRSZ) said in a joint statement with its affiliates,...
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Advertising expenditure is likely to grow both in Hungary and at world level this year
According to a 59-country annual forecast by Dentsu Aegis Network, global expenditure on advertising will be worth USD 615.4 billion in 2020, which is 3.9 percent more than last year....
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Cosmetics industry: More money spent on advertising
Zenith’s Beauty Advertising Expenditure Forecasts reveal that the global cosmetics industry’s spending on advertising grew from the -1.2 percent in 2018 to 2.7 percent in 2019. What is more, beauty...
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The state still spends the most on the Hungarian media market
Last year, there was no significant difference in the domestic advertising sector, compared to the previous years. Expenditure on state organizations continues to provide the basis for the growth of...
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Advertising Association: Last year, 241 billion forints were spent on advertising
The Hungarian Advertising Association (MRSZ) estimates that the 2017 advertising spending was 241 billion forints, 11.5 percent more than a year before, but excluding the state spendings, but the market...
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Last year’s domestic advertising spendings increased by 11 percent
Last year, the domestic advertising spending was 216 billion HUF, 11.2 percent more than a year before – according to the data published by the Hungarian Advertising Association (MRSZ) on...
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An increase in advertising spendings in 2015
Advertising spendings in 2015 increased by 2.81 percent and amounted to 194.37 billion HUF, compared to the 189.05 billion HUF of 2014 – Hivatal Péter, a member of the Hungarian...
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Television advertising spendings in Hungary increased by three percent last year
The television advertising spendings in Hungary increased by about three percent and amounted to 51.581 billion HUF last year – was said at the press conference ofthe Hungarian Electronic Broadcasters...
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The Sunday store closure affected the advertising market
The introduction of the Sunday store closure moved the commercial chains’ advertising spendings as well – vg.hu wrote. In the first half of this year the retail chains operating in...
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Domestic advertising spendings increased by nearly eight percent last year
Last year’s 189.05 billion HUF domestic advertising spendings exceeds the data of 2013 by 7.77 percent – Hivatal Péter, teh vice president of the Hungarian Advertising Association (MRSZ) announced on...
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Advertising cake: the total press media market revenue became 100.416 billion HUF in 2014
The press market revenues of 2014 were published. The press media market achieved 34.637 billion HUF advertising revenues and 60.179 billion HUF sales in 2014. In addition, the print companies...
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