Tag ""
More spectacular shop windows make shoppers more loyal
According to a recent study by Shop!, the shop window can be one of the best opportunities for a store and a brand to sell themselves instantly. In the offline...
Read more
Digital – in the summer too
The last POPAI meeting before the summer break took place at the Unilever Hungary headquarters on 20 June. Customer marketing leader Tibor Veress was the host, and he gave an insight...
Read more
An opportunity missed
Which is the place where the most decisions are made in a fashion store? In the fitting room! The website Inside Retail Asia published survey results in connection with this topic....
Read more
Maximum in-store experience
US premium audio system manufacturer SONOS has a flagship store in Manhattan that offers a really special customer experience. There are seven test rooms in the store, where all kinds...
Read more
POPAI meeting at Coca-Cola
POPAI Association members gathered at the Coca-Cola HBC Magyarország headquarters in Dunaharaszti on 9 May. Csaba Veres, in-store and event activation manager of Coca-Cola HBC was the host, who gave...
Read more
Magazine: O2O has never been this comfortable before
O2O – harmonised online and offline sales – has reached a new chapter: in December 2018 GH Lab opened a pop-up store in Mall of America in Bloomington (Minnesota), which...
Read more
New offline concepts strengthen customer loyalty
According to shopping experience surveys conducted by PSFK, retailers such as Chanel and Cartier have started offering cross-services – just like FMCG retailers do. In one of their New York and...
Read more
Seventh heaven
International retail chain 7-Eleven tries to be a part of our everyday lives that stores offer everything consumers might need in Taiwan. In addition to the usual hypermarket assortment, they can...
Read more
Supermarket, c-store or filling station? All three!
Retail chain Hy-Vee Davenport (Iowa) has introduced one of the latest innovative retail concepts. Hy-Vee Fast & Fresh is hybrid commercial complex that combines the product selection of a supermarket with...
Read more
Magazine: POPAI winners in 2018
The winners were ceremonially announced in 5 categories in the POPAI Awards 2018 POP competition on 15 November 2018, at the headquarters of the Budapest Chamber of Commerce and Industry....
Read more
Magazine: A pack of chewing gum and a box of marijuana, please!
According to a Bloomberg report, published by Convenience Store News in August, sales in the marijuana segment of FMCG products can reach USD 50 billion by 2026. In the USA...
Read more
Retail Decoded continues
Shop!’s podcast series already has six episodes: in the latest one Jean-Pierre Lacroix, president of the Toronto-based agency Shikatani Lacroix gives an insight into how artificial intelligence technology can be...
Read more
nIm – milk in Klingonese
Fozzy Group, one of the biggest food retailers in Ukraine has opened a 1,170m² Star Trek-themed supermarket in Kharkiv. In the store product categories are also indicated in the Klingon...
Read more
Enchanting shop window for Christmas
Department store Fenwick Newcastle impresses shoppers with a marvellous shop window decoration in this Christmas season too. This year’s theme was inspired by a children’s book written by Raymond Briggs,...
Read more
Podcast series continues
Retail Decoded, a podcast series by the international association Shop! now already has four episodes. In the latest episode experts share their thoughts on store design and fitting. You can...
Read more
Podcast series about retail issues
Shop! started its own podcast series, titled Retail Decoded. The show’s host is Jo Rossman, the editor of Shop! Retail Environments magazine, and guests from the fields of retail trade, shop...
Read more
Display of the Year
International trade association Shop! has rewarded the best in-store displays for the 60th time. The results of the OMA Awards were announced on 28 March at the Global Shop trade show...
Read more
Magazine: Winners received the ‘Most successful promotion of the year’ award
The ‘Most successful promotion of the year’ awards were presented for the 10th time. On 19 April 2018 the venue was Boscolo Hotel Róma in Budapest, where the organiser Trade magazin’s...
Read more
Spring POPAI meeting at Unilever
Unilever Magyarország was the host of the spring POPAI meeting on 10 May. Gábor Füzes, client manager of dunnhumby introduced the company’s comprehensive concept for making returns. Adrienn Dorogi, head of research...
Read more
Magazine: Store management in 2020
Those who belong to Generation Z will soon become the biggest consumer group and according to industry experts, by 2020 this will cause bigger changes in retail trade than the...
Read more
Shop! Global Awards winners
For the 8th time Shop! honoured the best POP displays, in-store promotions, shop design and product presentation solutions at the Global Shop trade fair in Chicago. There were 69 competition entries...
Read more
This year’s first POPAI meeting
GfK was the host of this year’s first POPAI meeting. On 22 March the main topic was the returns made by POS materials and how to plan this. The first speaker was...
Read more
Magazine: The future of offline retail: going digital
15 February 2018 was the day when Trade Marketing Club members gathered for the annual ‘I love trade marketing’ conference. At the end of the day the ‘Trade marketing manager of...
Read more
A report on shopper experience
Brian Cantor from Customer Contact Week Digital – with the involvement of industry experts – has prepared the latest report on shopper experience, titled Retail CX. In this Mr Cantor makes...
Read more
Create your display this way!
One of the key elements in an efficient in-store promotion campaign is using the right displays. SHOP! named 9 guidelines for developing in-store marketing materials which can help maximise a campaign’s ROI....
Read more
Calculating ROI
In 2018 POPAI Hungary Association will focus its work on ROI calculation. Calculating return on investment (ROI) is more and more frequent in marketing too. In this segment the ROI number shows...
Read more
POPAI POP Awards Hungary 2017
At this year’s last Trade Marketing Club meeting the winners of the 8th POPAI Awards competition were announced. General secretary Ildikó Kátai introduced the winners of the in-store, POP and shopper...
Read more
POPAI goes to Bonafarm
Pick Szeged Zrt. was the host of this year’s last POPAI meeting. On 16 November business development manager Krisztián Király spoke about channel trends and Teleki winery. Nielsen client executives Dóra Hajnal and...
Read more
OMA AWARDS 2017
Outstanding Merchandising Achievement Awards (OMA) has been rewarding the best in-store displays for more than 50 years. You can see some of this year’s best solutions in the non-food category. ...
Read more
Magazine: 2017 Shop! Global Award winners
This year’s Global Awards winners were selected from 63 works sent in by 10 SHOP! global affiliates. The 8-member jury picked 20 winners in 19 categories: Australia / New Zealand (3),...
Read more
