Tag "Offerista Group"
The Christmas season is starting earlier and earlier: value for money is the key
This year, 40 percent of Hungarians brought their Christmas shopping forward, which clearly shows the continuous change in shopping habits. When choosing a gift, the main consideration is the price-value...
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We were learning together (Part 2)
Almost 1,100 “students” enrolled at the FMCG Open University, to learn from the best professors from different departments of the HoReCa and FMCG sector at the Trade Campus, in Hotel...
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Holiday Shopping Study 2024: European Consumers Plan Ahead Amid Economic Pressures
The “Holiday Shopping Study 2024,” conducted by ShopFully and Offerista Group, surveyed 4,312 users aged 18 and older across eight European countries (Austria, Bulgaria, Germany, Spain, France, Italy, Romania, and...
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5 trends that will dominate the retail industry in 2024
According to Oliver Olschewski – CEE CEO of Offerista Group: “In the coming year, companies will face a triple transformation: digital, sustainability and organizational transformation. Personalization of the shopping experience...
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MEDIA Central Group and ShopFully join forces to become Europe’s leading drive-to-store marketing platform for major retailers and brands
MEDIA Central Group, Europe’s largest specialist in shopper activation, has joined forces with ShopFully, the continent’s leading digital drive-to-store marketing technology platform. By combining MEDIA Central Group’s digital businesses, Offerista...
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The price-value ratio is the most important thing when buying Christmas presents
In October, the Offerista Group conducted a survey in all its markets, including Bulgaria, Hungary, Romania, Poland, Germany and Austria. The purpose of the survey was to find out what...
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We had both feet on the (play)ground (Part 2)
Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...
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A new era has dawned for retail leaflets
The promotional leaflets of retailers still represent one of the most effective ways to present their offers to customers. Since 2021 paper prices and energy costs have been growing fast,...
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Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)
Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...
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Partnership for offline and digital solutions
Europe’s largest shopper marketing network, Offerista Group GmbH is part of the Media Central consortium. The new partnership means that both companies will combine their core expertise within the haptic...
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Offerista Group became a member of the Media Central consortium
Offerista Group GmbH, Europe’s largest trade marketing network, has become a member of the Media Central consortium. Through the new partnership, the two companies combine their core expertise in offline...
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Magazine: Last year’s best promotions rewarded again
On 29 April Trade magazin organised the ‘Most successful promotion of the year’ contest’s award ceremony and conference day for the 13th time this year. FMCG promotion campaigns entered the...
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This is the way to increase the click rate and create a loyal audience
How to disappear in the long run of a brand’s competitors and how to acquire a premium position between the prestigious advertisement? Native ads are an increasing space in the...
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Growing demand for promotional leaflets online
As a member of the Offerista Group, Prospecto.hu makes sure that users can find all the promotional leaflets at the same place online. The group reaches nearly 40 million European...
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Firsthand information from market researchers: The first online TMC meetingPopai
There were nearly 70 participants at the online club meeting organised by Trade magazin, Trade Marketing Club (TMC) and POPAI Association on 23 April. Trade magazin’s managing director and editor-in-chief...
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(HU) Áprilisban folytatódik a Trade Marketing Klub!
Sorry, this entry is only available in HU....
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