Tag "Nielsen"

Nielsen: chocolate Santa Clauses brought the two-thirds of the turnover

Chocolates are the biggest favorites of the Christmas holiday season: over 400 million tonnes ie over eight million was sold in October-December 2016, according to the 90 food category of...

Read more

Paving the way for online FMCG sales growth

According to Nielsen’ ‘What’s Next in E-commerce’ study, which analyses the latest online consumption trends in the FMCG sector, while total FMCG sales are increasing by 4 percent a year,...

Read more

Global brands in good position

Nielsen’s annual brand origin report analyses consumer preferences and emotions in 34 product categories when it comes to buying local or global brands. In former years there was some kind...

Read more

Hungarian retail trade was the second best in Europe in the third quarter

In Q3 2017 Hungarian FMCG retail sales grew by 5.3 percent in comparison with Q3 2016. The European average was a 2.8-percent sales growth and only Turkish retail trade outperformed...

Read more

Nielsen: global brands in the saddle for consumer wallets

Consumers worldwide increasingly prefer global brands over locally produced products, according to a recent study by Nielsen Market Research. Most Hungarians choose domestic products mainly in case of dairy products:...

Read more

Nielsen: the turnover of Hungarian retailers is silver medalist in Europe

In the third quarter of 2017, the retail trade in Hungary grew by 5.3 percent, compared to the same period of the previous year, on the food and chemical market...

Read more

Nielsen: The online turnover of foods can surpass store sales within five years

The growth rate of the daily consumer goods (FMCG) is already exceeding the sales of conventional stores globally – according to the recent report of Nielsen Market Research. Nielsen’s “What’s...

Read more

What are Hungarians most worried about?

According to the Nielsen consumer confidence survey, Hungarians are most worried about their health – 23 percent of respondents named this as their first or second biggest concern. This proportion is...

Read more

Eight billion forints for half a million liters of hand and facial creams per year

Nearly 7 billion HUF worth, ie nearly 200,000 liters of face cream was sold in the Hungarian stores; hand cream sales are close to 1.5 billion HUF and 300 000...

Read more

Hungary’s retail trade went into turbo mode

In the 2nd quarter of 2017 retail value sales jumped 6.4 percent if compared with Q2 2016. This growth rate was much bigger than the 3.7-percent European average growth in...

Read more

Hungarian consumer confidence is higher than ever before since 2009

In the 2nd quarter of 2017 the Hungarian consumer confidence index reached 70 points. In Europe this value was 85 points on average – revealed a 63-country study conducted by...

Read more

‘How do you spend your money having paid your utility bills?’

Nielsen has asked Hungarian consumers how they use the money they have left, having paid the monthly utility costs and bought food. 27 percent of Hungarians said they put the money...

Read more

40 billion HUF for detergents, 20 billion HUF for fabric softener

The retail sales of detergents were below average, while the retail sales of fabric softeners showed an above the average growth in domestic retail trade between August 2016 and July...

Read more

Brandbank has integrated into Nielsen

Brandbank has fully integrated into Nielsen, thanks to which partners can use the services of the two companies in an integrated fashion – informed Richárd Járai, national account manager of...

Read more

2016 was a good year for Hungarian retail and for the country’s food industry

According to Nielsen, in 2016 Hungarian retail sales increased by 2.8 percent in value in the food and household chemicals market, in comparison with the previous year. This performance was...

Read more

Healthy is the new sexy

According to a WHO report, two thirds of Hungarians are overweight. However, only half of Hungarians think that they have a weight problem – reveals a study by Nielsen. The...

Read more

Price-sensitive consumers and promotions: best friends forever

According to Nielsen’s Shopper Trends study, in 2015 Hungarian households spent HUF 40,300 on groceries, but by 2016 this sum grew to HUF 42,800 (half of which is used to...

Read more

Nielsen: Hungarian retail trade has accelerated

Retail turnover in Hungary grew by 6.4 percent in the second quarter of 2017, compared to the same period of the previous year on the food and chemical market measured...

Read more

Magazine: Optimised online retail

Brandbank’s latest service, Ecommerce Insight makes it possible for manufacturers to fully monitor and analyse the presence and performance of their brands in online shops. Brandbank can create the digital...

Read more

The Hungarian consumer confidence has not been so high since 2009

The confidence index of Hungarian consumers reached another heights in the second quarter of 2017 with seventy points. In Europe, the average value is 85 points. According to the online...

Read more

Nielsen: Nearly four million condoms are sold in the summer festival season

Condom sales are on the peak during the festival season in Hungary. In July and August we spend more than 15 percent more on condoms than in the other months...

Read more

FMCG retail sales at our ‘neighbours’

Czech Republic Retail sales expanded faster than the European average: in Q1 2017 like-for-like FMCG value sales increased by 2.3 percent on average. In Q4 2016 volume sales rose 3.1...

Read more

New member in Nielsen’s management

As a result of the merger of Nielsen Hungary and Brandbank, as of 1 July 2017 Péter Kurucz leads the Nielsen Retail Verticals and Brandbank teams in Hungary. It was...

Read more

Magazine: Retail trends from a market researcher’s perspective

At the April meeting of the Trade Marketing Club the directors of Nielsen and GfK spoke to club members about the FMCG retail trends of 2016, analysing retailers, categories, brands...

Read more

Where do Hungarian shoppers gather information about beauty products before buying?

As buying habits are changing, brick and mortar stores are gradually strengthening their online presence. At the same time online shops are opening physical stores. Hungarian shoppers rely on the following sources...

Read more

Nielsen: Sun protector products’ turnover grew by 10 percent

The sales of sun protectors increased by 10 percent in volume and by 1 percent in value, between June 2016 and May 2017, compared to the same period of the...

Read more

Magazine: The most influential retail trends in 2016

How did Hungarian FMCG retail perform in 2016? Value sales improved by 2.8 percent if compared with the 2015 level. Volume sales dropped 1.1 percent and prices augmented by 3.9...

Read more

Hungarians drink more and more flavored non-alcoholic and special beers

The value of the retail turnover of beer in Hungary remained unchanged from 2015 to 2016 and decreased by 1 percent in volume. Hungarians purchased beer in a value of...

Read more

The Hungarian retail trade grew by 3.4 percent in the first quarter of 2017

In the first quarter of 2017, the turnover of Hungarian retail trade grew by 3.4 percent, compared to the same period of the previous year on the food and chemical...

Read more

Nielsen: We spent 303 billion HUF on premium products last year

Consumers’ purchasing preferences were significantly rearranged in 2016. With regard to price segments, the demand for premium products is growing in the top 10 categories of food and chemical products,...

Read more
Oldal