Nielsen - Trademagazin

Nielsen: chocolate Santa Clauses brought the two-thirds of the turnover
Date: 2017-12-01 11:59:26

Chocolates are the biggest favorites of the Christmas holiday season: over 400 million tonnes ie over eight million was sold in October-December 2016, according to the 90 food category of...

Paving the way for online FMCG sales growth
Date: 2017-12-01 09:15:43

According to Nielsen’ ‘What’s Next in E-commerce’ study, which analyses the latest online consumption trends in the FMCG sector, while total FMCG sales are increasing by 4 percent a year,...

Global brands in good position
Date: 2017-12-01 09:04:41

Nielsen’s annual brand origin report analyses consumer preferences and emotions in 34 product categories when it comes to buying local or global brands. In former years there was some kind...

Hungarian retail trade was the second best in Europe in the third quarter
Date: 2017-12-01 08:56:58

In Q3 2017 Hungarian FMCG retail sales grew by 5.3 percent in comparison with Q3 2016. The European average was a 2.8-percent sales growth and only Turkish retail trade outperformed...

Nielsen: global brands in the saddle for consumer wallets
Date: 2017-11-21 11:53:11

Consumers worldwide increasingly prefer global brands over locally produced products, according to a recent study by Nielsen Market Research. Most Hungarians choose domestic products mainly in case of dairy products:...

Nielsen: the turnover of Hungarian retailers is silver medalist in Europe
Date: 2017-11-15 11:55:13

In the third quarter of 2017, the retail trade in Hungary grew by 5.3 percent, compared to the same period of the previous year, on the food and chemical market...

Nielsen: The online turnover of foods can surpass store sales within five years
Date: 2017-11-02 11:58:41

The growth rate of the daily consumer goods (FMCG) is already exceeding the sales of conventional stores globally – according to the recent report of Nielsen Market Research. Nielsen’s “What’s...

What are Hungarians most worried about?
Date: 2017-10-24 15:56:38

According to the Nielsen consumer confidence survey, Hungarians are most worried about their health – 23 percent of respondents named this as their first or second biggest concern. This proportion is...

Eight billion forints for half a million liters of hand and facial creams per year
Date: 2017-10-11 11:32:25

Nearly 7 billion HUF worth, ie nearly 200,000 liters of face cream was sold in the Hungarian stores; hand cream sales are close to 1.5 billion HUF and 300 000...

Hungary’s retail trade went into turbo mode
Date: 2017-09-23 15:39:21

In the 2nd quarter of 2017 retail value sales jumped 6.4 percent if compared with Q2 2016. This growth rate was much bigger than the 3.7-percent European average growth in...

Hungarian consumer confidence is higher than ever before since 2009
Date: 2017-09-23 15:13:40

In the 2nd quarter of 2017 the Hungarian consumer confidence index reached 70 points. In Europe this value was 85 points on average – revealed a 63-country study conducted by...

‘How do you spend your money having paid your utility bills?’
Date: 2017-09-23 07:48:34

Nielsen has asked Hungarian consumers how they use the money they have left, having paid the monthly utility costs and bought food. 27 percent of Hungarians said they put the money...

40 billion HUF for detergents, 20 billion HUF for fabric softener
Date: 2017-09-20 11:55:06

The retail sales of detergents were below average, while the retail sales of fabric softeners showed an above the average growth in domestic retail trade between August 2016 and July...

Brandbank has integrated into Nielsen
Date: 2017-09-12 11:17:24

Brandbank has fully integrated into Nielsen, thanks to which partners can use the services of the two companies in an integrated fashion – informed Richárd Járai, national account manager of...

2016 was a good year for Hungarian retail and for the country’s food industry
Date: 2017-09-01 05:46:41

According to Nielsen, in 2016 Hungarian retail sales increased by 2.8 percent in value in the food and household chemicals market, in comparison with the previous year. This performance was...

Healthy is the new sexy
Date: 2017-08-30 13:51:40

According to a WHO report, two thirds of Hungarians are overweight. However, only half of Hungarians think that they have a weight problem – reveals a study by Nielsen. The...

Price-sensitive consumers and promotions: best friends forever
Date: 2017-08-30 05:16:01

According to Nielsen’s Shopper Trends study, in 2015 Hungarian households spent HUF 40,300 on groceries, but by 2016 this sum grew to HUF 42,800 (half of which is used to...

Nielsen: Hungarian retail trade has accelerated
Date: 2017-08-29 11:50:31

Retail turnover in Hungary grew by 6.4 percent in the second quarter of 2017, compared to the same period of the previous year on the food and chemical market measured...

Magazine: Optimised online retail
Date: 2017-08-23 07:56:46

Brandbank’s latest service, Ecommerce Insight makes it possible for manufacturers to fully monitor and analyse the presence and performance of their brands in online shops. Brandbank can create the digital...

The Hungarian consumer confidence has not been so high since 2009
Date: 2017-08-18 11:55:53

The confidence index of Hungarian consumers reached another heights in the second quarter of 2017 with seventy points. In Europe, the average value is 85 points. According to the online...

Nielsen: Nearly four million condoms are sold in the summer festival season
Date: 2017-08-09 11:50:38

Condom sales are on the peak during the festival season in Hungary. In July and August we spend more than 15 percent more on condoms than in the other months...

FMCG retail sales at our ‘neighbours’
Date: 2017-07-12 09:55:13

Czech Republic Retail sales expanded faster than the European average: in Q1 2017 like-for-like FMCG value sales increased by 2.3 percent on average. In Q4 2016 volume sales rose 3.1...

New member in Nielsen’s management
Date: 2017-07-07 10:05:42

As a result of the merger of Nielsen Hungary and Brandbank, as of 1 July 2017 Péter Kurucz leads the Nielsen Retail Verticals and Brandbank teams in Hungary. It was...

Magazine: Retail trends from a market researcher’s perspective
Date: 2017-07-04 07:35:27

At the April meeting of the Trade Marketing Club the directors of Nielsen and GfK spoke to club members about the FMCG retail trends of 2016, analysing retailers, categories, brands...

Where do Hungarian shoppers gather information about beauty products before buying?
Date: 2017-07-01 15:40:59

As buying habits are changing, brick and mortar stores are gradually strengthening their online presence. At the same time online shops are opening physical stores. Hungarian shoppers rely on the following sources...

Nielsen: Sun protector products’ turnover grew by 10 percent
Date: 2017-06-27 11:45:13

The sales of sun protectors increased by 10 percent in volume and by 1 percent in value, between June 2016 and May 2017, compared to the same period of the...

Magazine: The most influential retail trends in 2016
Date: 2017-06-16 06:57:06

How did Hungarian FMCG retail perform in 2016? Value sales improved by 2.8 percent if compared with the 2015 level. Volume sales dropped 1.1 percent and prices augmented by 3.9...

Hungarians drink more and more flavored non-alcoholic and special beers
Date: 2017-06-14 11:50:13

The value of the retail turnover of beer in Hungary remained unchanged from 2015 to 2016 and decreased by 1 percent in volume. Hungarians purchased beer in a value of...

The Hungarian retail trade grew by 3.4 percent in the first quarter of 2017
Date: 2017-05-17 11:55:31

In the first quarter of 2017, the turnover of Hungarian retail trade grew by 3.4 percent, compared to the same period of the previous year on the food and chemical...

Nielsen: We spent 303 billion HUF on premium products last year
Date: 2017-05-11 11:50:30

Consumers’ purchasing preferences were significantly rearranged in 2016. With regard to price segments, the demand for premium products is growing in the top 10 categories of food and chemical products,...

Nielsen: chocolate Santa Clauses brought the two-thirds of the turnover Date: 2017-12-01 11:59:26

Paving the way for online FMCG sales growth Date: 2017-12-01 09:15:43

Global brands in good position Date: 2017-12-01 09:04:41

Hungarian retail trade was the second best in Europe in the third quarter Date: 2017-12-01 08:56:58

Nielsen: global brands in the saddle for consumer wallets Date: 2017-11-21 11:53:11

Nielsen: the turnover of Hungarian retailers is silver medalist in Europe Date: 2017-11-15 11:55:13

Nielsen: The online turnover of foods can surpass store sales within five years Date: 2017-11-02 11:58:41

What are Hungarians most worried about? Date: 2017-10-24 15:56:38

Eight billion forints for half a million liters of hand and facial creams per year Date: 2017-10-11 11:32:25

Hungary’s retail trade went into turbo mode Date: 2017-09-23 15:39:21

Hungarian consumer confidence is higher than ever before since 2009 Date: 2017-09-23 15:13:40

‘How do you spend your money having paid your utility bills?’ Date: 2017-09-23 07:48:34

40 billion HUF for detergents, 20 billion HUF for fabric softener Date: 2017-09-20 11:55:06

Brandbank has integrated into Nielsen Date: 2017-09-12 11:17:24

2016 was a good year for Hungarian retail and for the country’s food industry Date: 2017-09-01 05:46:41

Healthy is the new sexy Date: 2017-08-30 13:51:40

Price-sensitive consumers and promotions: best friends forever Date: 2017-08-30 05:16:01

Nielsen: Hungarian retail trade has accelerated Date: 2017-08-29 11:50:31

Magazine: Optimised online retail Date: 2017-08-23 07:56:46

The Hungarian consumer confidence has not been so high since 2009 Date: 2017-08-18 11:55:53

Nielsen: Nearly four million condoms are sold in the summer festival season Date: 2017-08-09 11:50:38

FMCG retail sales at our ‘neighbours’ Date: 2017-07-12 09:55:13

New member in Nielsen’s management Date: 2017-07-07 10:05:42

Magazine: Retail trends from a market researcher’s perspective Date: 2017-07-04 07:35:27

Where do Hungarian shoppers gather information about beauty products before buying? Date: 2017-07-01 15:40:59

Nielsen: Sun protector products’ turnover grew by 10 percent Date: 2017-06-27 11:45:13

Magazine: The most influential retail trends in 2016 Date: 2017-06-16 06:57:06

Hungarians drink more and more flavored non-alcoholic and special beers Date: 2017-06-14 11:50:13

The Hungarian retail trade grew by 3.4 percent in the first quarter of 2017 Date: 2017-05-17 11:55:31

Nielsen: We spent 303 billion HUF on premium products last year Date: 2017-05-11 11:50:30