Nielsen - Trademagazin

Nielsen: Budapest spins on energy drinks
Date: 2018-05-24 11:35:41

The consumption of essentially popular energy drinks rises with the coming of the exam period and the festival season. The category’s turnover was over 28 billion forints between April 2017...

A positive environment for the FMCG sector
Date: 2018-05-20 08:32:22

In the 4th quarter of 2017 the consumer confidence index was at 74 points in Hungary, approaching the 87-point average of the European Union. Like-for-like FMCG sales growth was 8.2 percent,...

Nielsen: Barbecue sausage is the hit product of the garden parties
Date: 2018-05-03 11:29:10

The market for barbecue products is incresing significantly between May and August. The turnover of both grilled sausages and grilled cheese reached a double-digit growth in value between February 2017...

Magazine: Hungarian retail trade among the best in Europe
Date: 2018-04-19 07:39:40

In Q4 2017 like for like value sales grew by 8.2 percent in Hungarian food and drug product retail. In the same period the European average was plus 4.4 percent...

Nielsen chart of the month
Date: 2018-04-13 23:33:45

Market share (in value) of the Top 10 best-selling household chemicals and cosmetics across the regions, from the 90 categories audited by Nielsen, in the February 2017 and January 2018 period...

Nielsen: massive millions for slimming preparations
Date: 2018-04-11 11:45:24

In April, the sales of slimming products peaked in May, slightly up by about 2 percent in value, compared to the same period of last year, according to the Nielsen...

Hungarians spent 22 billion HUF on detergents
Date: 2018-03-26 11:57:56

The Hungarians’ desire to clean up is growing: Between March 2017 and February 2018, we spent more than 33 billion HUF for detergents and cleaning products – according to Nielsen’s...

Nielsen: ham and chocolate sales accelerated
Date: 2018-03-21 11:50:57

The domestic retailers reached a two-digit increase in value in the 2017 Easter season, in terms of ham and seasonal sweets. In March-April 2017, Hungarians spent over 8 billion forints...

Nielsen: the market of own-branded products has gained a new impetus
Date: 2018-03-13 11:49:58

The Hungarian consumers purchase commercial brands from pet foods and kitchen towels. The market of commercial brands has gained a new impetus in term of the sales of global retail...

Nielsen chart of the month – Hungary’s retail sales growth was the second biggest in Europe
Date: 2018-03-12 11:03:45

In Q4 2017 like-for-like retail sales growth was 8.2 percent (in value) in the Hungarian market of food and drug products. In the same period the European average was plus 4.4...

When it comes to buying pet food and kitchen towel, Hungarian consumers purchase private label products
Date: 2018-03-10 16:46:03

n 2017 the market share of private label groceries was up 1 percentage point in Hungary: they had a nearly 29-percent share from the more than HUF 1,700-billion total value....

Nielsen: Hungarian retail trade turnover is in the forefront in Europe
Date: 2018-03-07 11:55:21

In the last quarter of 2017, the retail trade in Hungary grew by 8.2 percent, compared with the same period of the previous year, in the Nielsen-measured food and chemical...

Magazine: E-commerce: shopper scene redrawn
Date: 2018-02-28 07:10:13

Nielsen’s global report ‘Digital Era’ analyses retail trends in an environment that is becoming more and more digital. First and foremost, thanks to the internet, the buying procedure has become more...

Nielsen chart of the month
Date: 2018-02-25 18:25:09

Market share (in value) of the Top 10 best-selling household chemicals and cosmetics across the regions, from the 60 categories audited by Nielsen, in the December 2016 and November 2017...

Magyarvíz sales grow faster than the market average
Date: 2018-02-25 07:12:27

While like-for-like mineral water sales augmented by 3.8 percent in the Hungarian market in the first 10 months of 2017, in the same period sales by Magyarvíz Kft. – their brands...

The market for pet foods increased dynamically last year
Date: 2018-02-21 11:31:23

The market for pet foods increased dynamically between February 2017 and January 2018. Hungarians spent 7 percent more on dog food, while 10 percent more on cat food – according...

Nielsen: plush heart and praline on Valentine’s Day
Date: 2018-02-14 11:37:42

The sale of praliné was close to 2 billion HUF in February 2017, which is a 14 percent increase in value and a 10 percent increase in volume, compared to...

Members of Generation Y use gadgets 11 hours a day
Date: 2018-02-10 23:23:54

The so-called Millennials – members of Generation Y – use various digital devices 11 hours a day, revealed a survey conducted by Nielsen in the United States. It turned out...

Hungarian consumer confidence at a 10-year peak
Date: 2018-02-10 23:15:10

In the 3rd quarter of 2017 the Hungarian consumer confidence index reached another record height with 76 points. The European average was 87 points – revealed a 63-country online survey...

Face masks and plant-based yogurt are flying high
Date: 2018-02-10 23:00:05

Combined sales of the 5 biggest drug and food categories amounted to nearly HUF 30 billion between December 2016 and November 2017. Face mask sales skyrocketed with plus 108 percent...

CP Contact: We buy more and more consciously
Date: 2018-02-09 11:40:52

Consumer protection awareness was improved in the fourth quarter of 2017 and confidence in retailers also became slightly stronger compared to the previous quarters – tozsdeforum.hu quotes the current values...

The Y generation consume a variety of digital devices 11 hours a day
Date: 2018-02-02 11:12:29

The members of the Y generation (also known as the Millennium Generation) spend up to 11 hours a day with a variety of digital devices – according to the survey...

New Sales Director at Nielsen
Date: 2018-01-24 11:10:40

Vágyi Erik, Nielsen’s new Sales Director graduated as an economist and programmer mathematician and has been working in market research since 1998. He has a significant consumer research history, mainly...

Nielsen: the sales of face mask and vegetable yogurt increased the most
Date: 2018-01-18 11:55:46

The changing consumer preferences are indicated by the above the average increase of the smaller retail categories – according to Nielsen’s retail index monitoring 80 chemicals and 90 foodstuff categories....

Nielsen: consumer confidence is on ten-year peak
Date: 2017-12-14 11:50:30

The confidence index of Hungarian consumers in the third quarter of 2017 broke records again. It has become 76 points, 5 points more than the pre-crisis peak value of 71-points....

Magazine: A new era in everyday shopping
Date: 2017-12-05 06:43:54

Data measured by Nielsen reveals that the Hungarian consumer confidence index has never been this high since 2009, there is a record-low unemployment level and the GDP has increased. Sales...

Nielsen chart of the month
Date: 2017-12-01 21:25:38

Sales of the following food and drug categories produced the biggest like-for-like growth (in value) in Hungarian retail between October 2016 and September 2017. //...

Nielsen: in the holiday season people clink glasses
Date: 2017-12-01 21:02:32

Spirit sales traditionally soar in December, for instance in November-December 2016 volume sales increased by 35 percent from the level in September-October 2016; in the same period value sales jumped...

E-commerce analysis service from Nielsen
Date: 2017-12-01 19:14:56

Nielsen’s Brandbank E-commerce Insight service was launched a year ago. This service makes it possible for manufacturers to monitor and analyse their brands’ presence and performance in online stores. Our magazine asked...

The year of breaking records
Date: 2017-12-01 14:52:26

From many points of view, this year was about breaking records in Hungary: the consumer confidence index reached the level where it had been before the recession – 76 points...

Nielsen: Budapest spins on energy drinks Date: 2018-05-24 11:35:41

A positive environment for the FMCG sector Date: 2018-05-20 08:32:22

Nielsen: Barbecue sausage is the hit product of the garden parties Date: 2018-05-03 11:29:10

Magazine: Hungarian retail trade among the best in Europe Date: 2018-04-19 07:39:40

Nielsen chart of the month Date: 2018-04-13 23:33:45

Nielsen: massive millions for slimming preparations Date: 2018-04-11 11:45:24

Hungarians spent 22 billion HUF on detergents Date: 2018-03-26 11:57:56

Nielsen: ham and chocolate sales accelerated Date: 2018-03-21 11:50:57

Nielsen: the market of own-branded products has gained a new impetus Date: 2018-03-13 11:49:58

Nielsen chart of the month – Hungary’s retail sales growth was the second biggest in Europe Date: 2018-03-12 11:03:45

When it comes to buying pet food and kitchen towel, Hungarian consumers purchase private label products Date: 2018-03-10 16:46:03

Nielsen: Hungarian retail trade turnover is in the forefront in Europe Date: 2018-03-07 11:55:21

Magazine: E-commerce: shopper scene redrawn Date: 2018-02-28 07:10:13

Nielsen chart of the month Date: 2018-02-25 18:25:09

Magyarvíz sales grow faster than the market average Date: 2018-02-25 07:12:27

The market for pet foods increased dynamically last year Date: 2018-02-21 11:31:23

Nielsen: plush heart and praline on Valentine’s Day Date: 2018-02-14 11:37:42

Members of Generation Y use gadgets 11 hours a day Date: 2018-02-10 23:23:54

Hungarian consumer confidence at a 10-year peak Date: 2018-02-10 23:15:10

Face masks and plant-based yogurt are flying high Date: 2018-02-10 23:00:05

CP Contact: We buy more and more consciously Date: 2018-02-09 11:40:52

The Y generation consume a variety of digital devices 11 hours a day Date: 2018-02-02 11:12:29

New Sales Director at Nielsen Date: 2018-01-24 11:10:40

Nielsen: the sales of face mask and vegetable yogurt increased the most Date: 2018-01-18 11:55:46

Nielsen: consumer confidence is on ten-year peak Date: 2017-12-14 11:50:30

Magazine: A new era in everyday shopping Date: 2017-12-05 06:43:54

Nielsen chart of the month Date: 2017-12-01 21:25:38

Nielsen: in the holiday season people clink glasses Date: 2017-12-01 21:02:32

E-commerce analysis service from Nielsen Date: 2017-12-01 19:14:56

The year of breaking records Date: 2017-12-01 14:52:26