Nielsen Shopper Trends - Trademagazin

Magazine: What escapes and what stays – returning consumption habits and lasting attitude changes after the pandemic
Date: 2022-02-07 06:58:52

NielsenIQ’s market research experts Erik Vágyi and Péter Kurucz gave a presentation about consumer attitudes after the pandemic at the Business Days conference, on 22 September 2021. Stockpiling: we visit...

Online FMCG sales: A small share expanding rapidly
Date: 2020-02-14 10:47:43

According to the Nielsen Shopper Trends survey, 18 percent of shoppers said at the end of 2018 that they had already purchased groceries online (this rate was 2 percentage points...

Magazine: Consumer perception of innovations
Date: 2020-02-11 07:15:46

In the 2nd quarter of 2019 nominal value sales were up 7.7 percent from the level of the 1st quarter. The market share of discount supermarkets reached 28 percent –...

Pricing and promotions through the eyes of the consumer
Date: 2019-11-18 19:24:00

Food prices are rising and shoppers are worried – reveals the latest Nielsen ‘Shopper Trends’ survey. Back in 2017 growing food prices was only the 6th biggest shopper concern, but...

Magazine: Retail panorama 2018
Date: 2019-06-11 07:26:58

The biggest change in Hungarian retail trade last year was discount supermarkets becoming the No.1 channel. This was the result of long-term processes and changes in different consumption trends. Hungarian...

Even nicer stores and better sales results from Rossmann
Date: 2019-05-15 10:49:52

Last year Rossmann celebrated 25 years in Hungary. Our magazine interviewed managing director László Flórián. Which were the most important events and results for Rossmann in 2018? – Obviously the main...

Private label products remain on an upward trajectory
Date: 2019-01-31 13:56:17

Between October 2017 and September 2018 the market share of private label FMCG products (PL) grew by 0.7 percentage point. From the HUF 1,800 billion spent on food 29 percent...

Youthful marketing from Rossmann
Date: 2017-06-01 01:25:21

In 2016 Rossmann realised a two-digit sales growth once again, the drugstore chain won the Superbrands recognition and based on consumer feedback they scored the highest brand equity index among...

Magazine: What escapes and what stays – returning consumption habits and lasting attitude changes after the pandemic Date: 2022-02-07 06:58:52

Online FMCG sales: A small share expanding rapidly Date: 2020-02-14 10:47:43

Magazine: Consumer perception of innovations Date: 2020-02-11 07:15:46

Pricing and promotions through the eyes of the consumer Date: 2019-11-18 19:24:00

Magazine: Retail panorama 2018 Date: 2019-06-11 07:26:58

Even nicer stores and better sales results from Rossmann Date: 2019-05-15 10:49:52

Private label products remain on an upward trajectory Date: 2019-01-31 13:56:17

Youthful marketing from Rossmann Date: 2017-06-01 01:25:21