Tag "Nescafé"
What can be the main trends in the communication strategies of FMCG brands in 2019?
Between 1 July and 31 December 2018 the Hungarian representatives of the most valuable international FMCG brands were communicating online in line with global trends. International surveys showed that among...
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NESCAFÉ 3in1 Sweet & Creamy
NESCAFÉ 3in1 Sweet & Creamy is a coffee specialty characterised by an exceptionally special aroma, creamy sweetness and a pleasant taste. The product is a real gap-filler in the instant...
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NESCAFÉ 3in1 Cinnamon Passion
The popular flavoured variants are now followed by another special taste. NESCAFÉ 3in1 Cinnamon Passion is available from the end of October: it is a cinnamon-flavoured, limited edition winter product....
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Magazine: Whole bean coffee makes a return
After the success story of capsule coffee in the last few years, sales of whole bean coffee have also strengthened recently. Raw coffee’s price elevated last year and this could be...
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NESCAFÉ Azera Espresso és Americano
Consumers can now relive those coffee house moments in their home with the help of NESCAFÉ Azera. This product is a blend of high-quality instant coffee and finely ground roast...
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The strong Swiss franc worsens the result of Nestlé
The Swiss food giant’s after-tax profit decreased by 39 percent to 9.1 billion Swiss francs last year – the figyelo.hu wrote. According to the communication of the Company the decline...
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Small segments are showing the big ones how to perform well
Last year coffee’s retail sales had finally grown once again, but by the beginning of this year this momentum was lost. NESCAFÉ’s brand manager Róbert Szuhai explained to our magazine...
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