Tag "márka"

The World’s Most-Popular Grocery Brands 2023: Kantar Brand Footprint

Kantar has revealed the latest edition of its annual Brand Footprint report, which tracks the most-chosen brands by consumers around the world. The latest edition analyses the purchasing habits of...

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Nike tops list of teens’ fave clothing, footwear brands

Teen self-reported spending was up 2% year over year, with males lead the growth in spending with an increase of 6%, according to Piper Sandler Companies 45th semi-annual “Taking Stock...

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Magazine: Change is inevitable and urgent

According to data from the United Nations, from the food that is wasted globally 3 billon people could be fed. What makes the problem even worse is that 10% of...

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Márka completes major investment project

In early March Márka Üdítő Kft. ceremonially opened its third production line, and with this step the company’s output increased to 180 million bottles. Márka is now using the ‘ultra-clean’...

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Magazine: CSR Hungary 2021: Good brand, sustainable brand

It was at the end of October that this year’s CSR Hungary Summit conference was organised online. Júlia Takács, founder and managing director of CSR Hungary told in her opening speech...

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Consumer trust and brand equity correlate

In the last 18 months the pandemic had an influence on the world of brand building too. Experience is that in times of uncertainty consumers don’t want new innovations but...

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Brands together – collaboration over competition

Born out of the crisis of the pandemic, the Mission Brand Alliance is looking to push consumers to other values-driven brands by banding together. The joint 20 brands are sending...

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Mountain Dew calls consumers to “Claim the Outdoors”

PepsiCo’s iconic brand is announcing a challenge for fans to “Claim the Outdoors” for a chance to win epic prizing through sharing experiencies on the social media. According to the...

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Brands returning

Coca-Cola will restart its marketing efforts soon after pressing pause during coronavirus lockdowns. They operated largely in the digital space over the past few months. The brand took the decision...

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Brand dilemma – quarantine or activity?

At first glance, a fast-rotating daily articles market suffers the least from the coronavirus situation. Foot-traffic has increased in certain categories. Completely new and even hitherto rejected customers in other...

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Magazine: Superbrands Magyarország is 15 years old

There are several hundred winners in the two Superbrands programmes every year, but many times more brands are trying to win the prize. Today the Superbrands Programme runs in more...

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Magazine: The 3rd GREEN BRANDS Academy: What makes a brand green?

At the 3rd GREEN BRANDS Academy on 5 June the speakers agreed: ecological operations make a brand green, but it is also crucial to inform the public – in a...

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Magazine: Personalities standing in front of the shelves

How much do we know our buyers? Do we know what is going on in their heads when they are standing in front of the store shelves? The starting point...

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Az Amazon a világ legértékesebb márkája

A tavalyi harmadik helyről az élre ugrott az Amazon a világ legértékesebb márkáinak a listáján. A Kantar Millward Brown médiapiaci kutatóvállalat “Brandz Top 100” felmérése szerint az Amazon értéke 302,1...

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Magazine: It isn’t enough to win, the prize should also be retained – but how?

The Superbrands programme has been rewarding the best brands for 14 years, but there are only a few of these that are able to win the prize year after year....

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Brand awards are proven and tested tools for building consumer and business trust

It is an ever-bigger challenge for brands to differentiate themselves from competitors, and it is also a difficult task for them to earn the trust of consumers successfully. Brand awards can...

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The manufacturing plant of Márka was handed over

Production came into its own hands. In the coming period production volume can reach up to 100 million liters per year. The production and bottling plant and logistic center of...

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(HU) Új üzemet épít a Márka

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Magazine: MagyarBrands 2015: Hungarian brand, international value

The MagyarBrands Committee of Experts has been rewarding brands with a Hungarian connection for six years. Seven criteria are considered in brands’ evaluation: traditions, employment, ownership structure, reputation, identity, how...

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The Wal-Mart is the world's sixth most powerful brand

The Disney is the most powerful, while the Apple is the most valuable brand in the world – according to the Global 500 list 2016 of the British Brand Finance...

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The Millward Brown has published the list of the most valuable brands

The Millward Brown created the list of the 100 most valuable brands, based on wide-ranging consumer surveys – the portfolio.hu wrote. Due to the extraordinary popularity of the iPhone 6...

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Miele was chosen as the best brand of all time

No other product brand has been held in such high esteem by Germany's consumers over the past decade as Miele. This is the quintessence of the rolling list of top...

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