Tag "márka"
The World’s Most-Popular Grocery Brands 2023: Kantar Brand Footprint
Date: 2023-05-31 09:04:23
Kantar has revealed the latest edition of its annual Brand Footprint report, which tracks the most-chosen brands by consumers around the world. The latest edition analyses the purchasing habits of...
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Nike tops list of teens’ fave clothing, footwear brands
Date: 2023-04-11 09:22:17
Teen self-reported spending was up 2% year over year, with males lead the growth in spending with an increase of 6%, according to Piper Sandler Companies 45th semi-annual “Taking Stock...
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Magazine: Change is inevitable and urgent
Date: 2022-09-02 06:29:37
According to data from the United Nations, from the food that is wasted globally 3 billon people could be fed. What makes the problem even worse is that 10% of...
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Márka completes major investment project
Date: 2022-04-26 08:09:32
In early March Márka Üdítő Kft. ceremonially opened its third production line, and with this step the company’s output increased to 180 million bottles. Márka is now using the ‘ultra-clean’...
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Magazine: CSR Hungary 2021: Good brand, sustainable brand
Date: 2021-12-13 06:40:42
It was at the end of October that this year’s CSR Hungary Summit conference was organised online. Júlia Takács, founder and managing director of CSR Hungary told in her opening speech...
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Consumer trust and brand equity correlate
Date: 2021-11-26 10:04:50
In the last 18 months the pandemic had an influence on the world of brand building too. Experience is that in times of uncertainty consumers don’t want new innovations but...
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Brands together – collaboration over competition
Date: 2020-12-07 11:04:58
Born out of the crisis of the pandemic, the Mission Brand Alliance is looking to push consumers to other values-driven brands by banding together. The joint 20 brands are sending...
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Mountain Dew calls consumers to “Claim the Outdoors”
Date: 2020-08-18 11:10:01
PepsiCo’s iconic brand is announcing a challenge for fans to “Claim the Outdoors” for a chance to win epic prizing through sharing experiencies on the social media. According to the...
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Brands returning
Date: 2020-06-08 11:56:18
Coca-Cola will restart its marketing efforts soon after pressing pause during coronavirus lockdowns. They operated largely in the digital space over the past few months. The brand took the decision...
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Brand dilemma – quarantine or activity?
Date: 2020-04-21 17:29:56
At first glance, a fast-rotating daily articles market suffers the least from the coronavirus situation. Foot-traffic has increased in certain categories. Completely new and even hitherto rejected customers in other...
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Magazine: Superbrands Magyarország is 15 years old
Date: 2019-11-12 07:29:54
There are several hundred winners in the two Superbrands programmes every year, but many times more brands are trying to win the prize. Today the Superbrands Programme runs in more...
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Magazine: The 3rd GREEN BRANDS Academy: What makes a brand green?
Date: 2019-08-20 07:56:46
At the 3rd GREEN BRANDS Academy on 5 June the speakers agreed: ecological operations make a brand green, but it is also crucial to inform the public – in a...
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Magazine: Personalities standing in front of the shelves
Date: 2019-07-17 07:34:35
How much do we know our buyers? Do we know what is going on in their heads when they are standing in front of the store shelves? The starting point...
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Az Amazon a világ legértékesebb márkája
Date: 2019-06-11 11:05:50
A tavalyi harmadik helyről az élre ugrott az Amazon a világ legértékesebb márkáinak a listáján. A Kantar Millward Brown médiapiaci kutatóvállalat “Brandz Top 100” felmérése szerint az Amazon értéke 302,1...
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Magazine: It isn’t enough to win, the prize should also be retained – but how?
Date: 2018-11-06 07:29:24
The Superbrands programme has been rewarding the best brands for 14 years, but there are only a few of these that are able to win the prize year after year....
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Brand awards are proven and tested tools for building consumer and business trust
Date: 2017-11-16 10:11:21
It is an ever-bigger challenge for brands to differentiate themselves from competitors, and it is also a difficult task for them to earn the trust of consumers successfully. Brand awards can...
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The manufacturing plant of Márka was handed over
Date: 2017-10-27 11:30:36
Production came into its own hands. In the coming period production volume can reach up to 100 million liters per year. The production and bottling plant and logistic center of...
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Magazine: MagyarBrands 2015: Hungarian brand, international value
Date: 2016-04-27 08:21:53
The MagyarBrands Committee of Experts has been rewarding brands with a Hungarian connection for six years. Seven criteria are considered in brands’ evaluation: traditions, employment, ownership structure, reputation, identity, how...
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The Wal-Mart is the world's sixth most powerful brand
Date: 2016-02-16 11:20:33
The Disney is the most powerful, while the Apple is the most valuable brand in the world – according to the Global 500 list 2016 of the British Brand Finance...
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The Millward Brown has published the list of the most valuable brands
Date: 2015-05-28 11:30:13
The Millward Brown created the list of the 100 most valuable brands, based on wide-ranging consumer surveys – the portfolio.hu wrote. Due to the extraordinary popularity of the iPhone 6...
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Miele was chosen as the best brand of all time
Date: 2015-04-08 11:26:19
No other product brand has been held in such high esteem by Germany's consumers over the past decade as Miele. This is the quintessence of the rolling list of top...
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