Brand awards are proven and tested tools for building consumer and business trust

By: Trademagazin editor Date: 2017. 11. 16. 10:11

It is an ever-bigger challenge for brands to differentiate themselves from competitors, and it is also a difficult task for them to earn the trust of consumers successfully. Brand awards can be an efficient tool for managing these challenges and for calling attention to brands. The Superbrands award rewards best Hungarian brands and it is the Superbrands Council that decides who win it in a given year. For 13 years the Superbrands logo has been a compass for consumers and business decision-makers. According to a 2016 survey by GfK, 80 percent of consumers associate Superbrands with something positive, most often trust and quality.

Less than 800 brands have the privilege to use the Superbrands logo, so winning the prize creates great marketing potential for brands. The Superbrands Council consists of independent, voluntary experts and they use the same criteria in almost 90 countries all over the world to decide which brands are the best. It was in 1994 that independent organisation the Brand Council started the Superbrands programme and the secret behind its international success is that winners can use the prize in their communication in many ways, thereby creating a competitive advantage for themselves. //

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