Tag "MAGYÜSZ"
Such are the mineral water consumption habits in Hungary
In the summer months, the demand for mineral water increases significantly in Hungary, but are there any differences between shopping habits in Budapest and rural areas? HelloVidék followed this up...
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Refreshing news straight from the consumers – reveals a representative survey by Márka
In the first quarter of 2024 Márka Üdítőgyártó Kft. conducted a representative survey. “The research objective was to get a more accurate picture of consumer habits, needs and preferences. We...
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Ice tea all stars
This article is available for reading in Trade magazin 2024/6-7 According to Márton Vecsei, head of soft drinks brands at HELL ENERGY Magyarország the ice tea market experienced a negative...
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Open water!
There was a sales drop in the mineral water category last year. However, the branded flavoured mineral water market has produced an impressive growth recently. This article is available for...
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New commercial director at Márka Udítőgyártó
János Szász will hold the position of commercial director of Márka Üdítőgyártó Kft. from April 1, 2024. The goal of the manager, who has been working in the FMCG sector...
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Hullámzó eredmények, tornyosuló elvárások
Az ásványvíz-, gyümölcslé- és üdítőital-ágazat évente mintegy 300 milliárd forint termelési értéket állít elő. A három szegmensben az elmúlt időszakban nagy gondot okozott a nyersanyagok, a csomagolóanyagok, az energia, valamint...
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Professional association: the sugar and calorie content of soft drinks has further decreased in Hungary
Following the voluntary commitments of the producers, the average sugar and calorie content of domestic soft drinks and fruit juices in Hungary will continue to decrease in 2022, so these...
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Waves in the bottle
According to the NIQ retail index, mineral water volume sales dropped 1.6% in retail in 2022 if compared with 2021, making up 885 million litres; at the same time value...
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Beverage packaging: the era of fixed caps is coming
In July 2024, the EU regulation will enter into force, which stipulates that the cap must be fixed on plastic bottles or fruit juice boxes for environmental reasons. So far,...
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Sugar-free zone
In the first half of 2022 there was dynamic growth in the soft drink category, and the low-calorie/zero sugar segment contributed this. However, in the second half of the years...
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New kinds of challenges in the fruit juice market
Anita Pusztai, Sió-Eckes Kft.’s marketing director reported that sales were up 10% in the fruit juice, nectar and drink (FJND) market in 2022. “Sió-Eckes preserved its stable market share and...
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Zero and light products are conquering the market, but classic fizzy drinks have their own fans
Ildikó Zubály, brand manager of Szentkirályi Magyarország told our magazine that volume sales of carbonated soft drinks grew by 2.3% in 2021, while value sales jumped 7.7%, in part thanks...
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Shoppers expect more from flavoured waters
According to the Hungarian Mineral Water, Fruit Juice and Soft Drink Association (MÁGYÜSZ), flavoured mineral water sales fell by 18 percent in 2020. The reason behind this sales drop was...
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Waves coming and going in the fruit juice sea
In the 1st quarter of 2020 the experts of Sió-Eckes Kft. observed dynamically growing value and volume sales in the FJND market. Sales were also increasing in the June-September period,...
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Not really a fruitful year
Sió-Eckes Kft. experienced growing value and volume sales in the first quarter of 2020 in the fruit juice, nectar and drink (FJND) market, but marketing manager Anita Pusztai added that...
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