Magyar Termék Nonprofit Kft.

Supplier and buyer goals align, but challenges and plans vary by channel – We were learning together (Business Days 2024 Part 1)
Date: 2024-11-15 11:04:57

From Tuesday the students of the FMCG Open University had the chance to dive into the science of retail trade. This article is available for reading in Trade magazin 2024/11...

Lucky Safe prize game – a community activity from Hungarian Product Nonprofit Kft.
Date: 2024-11-14 11:42:19

For the 14th time, Hungarian Product Nonprofit Kft. has launched its popular Lucky Safe prize game, with a grand prize up to HUF 1m. This article is available for reading...

Agora Vision: Demand for Hungarian Products won’t drop in the future
Date: 2024-11-07 10:06:14

Hungarian Product Nonprofit Kft. hosted its 10th anniversary conference in Tata. The main topics were the future of the food industry, trade and innovations. This article is available for reading in...

Many Hungarian companies are already using AI
Date: 2024-11-06 11:45:40

In early August Hungarian Product conducted a survey among 260 of its trademark-using partners, to find out to what extent they have introduced AI into their business and production processes...

Innovation, sustainability and Hungarian identity in the logistics market
Date: 2024-11-04 14:36:00

The Foxpost story began as a Hungarian start-up in 2014, with the goal of offering a convenient, sustainable and efficient parcel delivery solution for online shoppers. This article is available...

CBA asked Strand Festival participants about AI use
Date: 2024-10-30 10:06:24

Nearly 2,000 people completed CBA’s questionnaire survey during the 3 days of Strand Festival. This article is available for reading in Trade magazin 2024/10 The survey tried to find out...

Hungarian Product launches podcast series titled MesterMűvek!
Date: 2024-10-09 09:23:39

Hungarian Product Nonprofit Kft. is one of the most important organisations in Hungary for the promotion of Hungarian products. This article is available for reading in Trade magazin 2024/10 In...

Hungarian gives you more – over 50 brands participating in the August campaign of Hungarian Product
Date: 2024-09-05 08:12:10

Hungarian Product Nonprofit Kft. is getting ready for its August “Hungarian gives you more” campaign. This article is available for reading in Trade magazin 2024/8-9 Participation is free in the...

Szegedi Paprika ZRt. is committed to using domestic ingredients
Date: 2024-09-04 10:12:07

For decades Szegedi Paprika Fűszer- és Konzervgyártó ZRt. has been one of the most important actors in the Hungarian canning industry. This article is available for reading in Trade magazin...

Most domestic companies already use artificial intelligence
Date: 2024-08-26 13:04:54

Artificial intelligence significantly increases the competitiveness of domestic companies – this is supported by the latest research of Magyar Termék Nonprofit Kft., which was conducted in August among companies using...

You can win with domestic products at Rossmann
Date: 2024-07-03 12:02:58

Rossmann and Magyar Termék Nonprofit Kft. are launching a joint prize draw to promote Hungarian products that can also be found in drugstores in July. You can win a cosmetic...

MAGYAR TERMÉK Nonprofit Kft. signed a cooperation agreement with the Office of Education
Date: 2024-07-02 13:20:58

MAGYAR TERMÉK Nonprofit Kft. signed a cooperation agreement with the Office of Education, so Magyar Product and its trademark system will be part of the public education curriculum. This cooperation...

Promotion of the Year awards presented at a trade conference
Date: 2024-06-17 11:31:27

This year the “Promotion of the Year 2024” awards ceremony took place on 18 April, organised by Trade magazin and bringing together key players from the FMCG sector for the...

The pasta market is buzzing
Date: 2024-06-07 10:58:10

Last year’s drop in real wages also led to a few percent decline in volume sales in the pasta market. This article is available for reading in Trade magazin 2024/6-7...

Loyalty site magyaranyero.hu is dedicated to customers looking for domestic products
Date: 2024-06-05 10:46:36

was more than two years ago that Hungarian Product Nonprofit Kft. launched its loyalty site www.magyaranyero.hu. The website was created with the goal of having a platform through which manufacturers...

Competing kitchen rolls
Date: 2024-05-02 11:57:28

Last year was a difficult one for the paper towel category too. NIQ data shows that although the market expanded by 16.2% in value, it contracted by 11.7% in volume....

Community in the community
Date: 2024-04-26 11:18:37

The recent MasterWorks business workshop of Hungarian Product Nonprofit Kft. has proved to be a real milestone: it was a sold-out event. With MasterWorks, the objective is to create a...

One third of the products bearing the Hungarian Product trademark are private labels
Date: 2024-04-02 11:37:33

In response to the needs of domestic consumers, retail chains have recently taken steps to further emphasise the domestic origin of their private label products. This article is available for...

Hungarian Product trademarks underline the true value of AGROSPRINT products
Date: 2024-03-26 10:37:25

For more than three decades Agrosprint has been a leading company in the domestic market for quick-frozen fruit and vegetables. This article is available for reading in Trade magazin 2024/4...

Money taps are to be turned on in horticulture
Date: 2024-03-22 11:36:30

For the ninth time, on 29 February horticulturist met to discuss the latest issues affecting the sector at the Zsendülés conference. This article is available for reading in Trade magazin...

Hungarian Product Nonprofit Kft. opened 2024 by carrying on with the “HUNGARIAN GIVES YOU MORE” campaign
Date: 2024-03-07 11:39:21

Hungarian Product Nonprofit Kft. isn’t slowing down in 2024 either: the company started the new year with the continuation of the “HUNGARIAN GIVES YOU MORE” campaign, which had been launched...

ChefGomba has a competitive advantage, thanks to Hungarian Product trademarks
Date: 2024-03-06 11:39:25

With its ChefGomba products, Eurochamp Hungária Kft. also participated in the continuation of the “HUNGARIAN GIVES YOU MORE” campaign at the beginning of the year. This article is available for...

Let Easter be based on domestic ham
Date: 2024-03-01 12:35:37

From a commercial point of view, Easter is one of the outstanding periods of the year, for which both manufacturers and commercial chains are preparing. Speaking of which, we cordially...

Only alternative, organic and free-range eggs sold in four SPAR stores
Date: 2024-02-20 17:28:43

From the end of January 2024, on a trial basis four SPAR stores in Budapest sell only alternative, organic and free-range eggs, excluding cage eggs from the assortment. SPAR has...

Hungarian Product trademarks: the “Hungarian gives you more” campaign continues next year
Date: 2023-12-21 11:13:59

Our magazine interviewed Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. This article is available for reading in Trade magazin 2023/12-01 – What are the most important achievements of 2023...

CBA: fókuszban a Magyar Termék védjegyes termékek! – A vállalat tovább erősíti a Magyar Termék Nonprofit Kft.-vel közös együttműködését
Date: 2023-12-13 11:12:26

A hazai kereskedelmi üzletláncok közül a CBA is kiemelten kezeli a kiváló minőségű magyar termékek széles körű forgalmazását. Ennek hátterében több fontos tényező áll, amelyek magyarázzák, miért helyez a vállalat...

A várakozások fölött a Magyar Termék védjegyet használók éves árbevétele
Date: 2023-12-07 10:45:55

Az utóbbi időszak gazdasági fejleményei hatására a korábbiaknál is magasabb szintet ért el a hazai fogyasztók árérzékenysége. Ennek következtében a vásárlók egyre megfontoltabban és tudatosabban választanak, aminek köszönhetően keresettebbé váltak...

Új összefogáskampány indul a Magyar Termék védjegyes árucikkek népszerűsítésére
Date: 2023-11-16 11:09:13

Újabb összefogáskampánnyal népszerűsíti partnerei védjegyes árucikkeit a Magyar Termék Nonprofit Kft. A hazaiban több van szlogennel indított több hónapos akciósorozat első etapja novemberben lesz, és 15 márka részvételével zajlik. A közösségi marketing eszközeit...

PENNY Market wins this year’s Retail Award of Excellence for Hungarian Products
Date: 2023-11-09 21:40:20

Dr Márton Pál Nobilis presented the awards to the winners of the 2023 Retail Award of Excellence for Hungarian Products, together with the founders of the competition, Eszter Benedek, managing director of Hungarian...

Future-proof strategies discussed at the Agóra conference
Date: 2023-11-02 11:15:37

August was a special month for Hungarian Product Nonprofit Kft.: they not only organised the very successful Hungarian Product Month campaign, but also the 9th Agóra conference at the Rókusfalvy Estate...

Supplier and buyer goals align, but challenges and plans vary by channel – We were learning together (Business Days 2024 Part 1) Date: 2024-11-15 11:04:57

Lucky Safe prize game – a community activity from Hungarian Product Nonprofit Kft. Date: 2024-11-14 11:42:19

Agora Vision: Demand for Hungarian Products won’t drop in the future Date: 2024-11-07 10:06:14

Many Hungarian companies are already using AI Date: 2024-11-06 11:45:40

Innovation, sustainability and Hungarian identity in the logistics market Date: 2024-11-04 14:36:00

CBA asked Strand Festival participants about AI use Date: 2024-10-30 10:06:24

Hungarian Product launches podcast series titled MesterMűvek! Date: 2024-10-09 09:23:39

Hungarian gives you more – over 50 brands participating in the August campaign of Hungarian Product Date: 2024-09-05 08:12:10

Szegedi Paprika ZRt. is committed to using domestic ingredients Date: 2024-09-04 10:12:07

Most domestic companies already use artificial intelligence Date: 2024-08-26 13:04:54

You can win with domestic products at Rossmann Date: 2024-07-03 12:02:58

MAGYAR TERMÉK Nonprofit Kft. signed a cooperation agreement with the Office of Education Date: 2024-07-02 13:20:58

Promotion of the Year awards presented at a trade conference Date: 2024-06-17 11:31:27

The pasta market is buzzing Date: 2024-06-07 10:58:10

Loyalty site magyaranyero.hu is dedicated to customers looking for domestic products Date: 2024-06-05 10:46:36

Competing kitchen rolls Date: 2024-05-02 11:57:28

Community in the community Date: 2024-04-26 11:18:37

One third of the products bearing the Hungarian Product trademark are private labels Date: 2024-04-02 11:37:33

Hungarian Product trademarks underline the true value of AGROSPRINT products Date: 2024-03-26 10:37:25

Money taps are to be turned on in horticulture Date: 2024-03-22 11:36:30

Hungarian Product Nonprofit Kft. opened 2024 by carrying on with the “HUNGARIAN GIVES YOU MORE” campaign Date: 2024-03-07 11:39:21

ChefGomba has a competitive advantage, thanks to Hungarian Product trademarks Date: 2024-03-06 11:39:25

Let Easter be based on domestic ham Date: 2024-03-01 12:35:37

Only alternative, organic and free-range eggs sold in four SPAR stores Date: 2024-02-20 17:28:43

Hungarian Product trademarks: the “Hungarian gives you more” campaign continues next year Date: 2023-12-21 11:13:59

CBA: fókuszban a Magyar Termék védjegyes termékek! – A vállalat tovább erősíti a Magyar Termék Nonprofit Kft.-vel közös együttműködését Date: 2023-12-13 11:12:26

A várakozások fölött a Magyar Termék védjegyet használók éves árbevétele Date: 2023-12-07 10:45:55

Új összefogáskampány indul a Magyar Termék védjegyes árucikkek népszerűsítésére Date: 2023-11-16 11:09:13

PENNY Market wins this year’s Retail Award of Excellence for Hungarian Products Date: 2023-11-09 21:40:20

Future-proof strategies discussed at the Agóra conference Date: 2023-11-02 11:15:37