Tag "impulzusvásárlás"
Gen Z Consumers ‘Behave Like Boomers’ When Grocery Shopping: Study
Date: 2024-03-14 09:37:51
Some 59% of Generation Z consumers prefer to shop for groceries in-store rather than online, a similar percentage to those in the Baby Boomer generation, a new study by Clear...
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(HU) Két év börtönbüntetés jár Nagy-Britanniában az impulzusvásárlásra ösztönző hirdetésekért
Date: 2022-08-20 12:00:52
People responsible for misleading ‘buy now, pay later’ adverts could face two years in prison, Britain’s financial watchdog warned on Friday as it told firms offering the loans to stop...
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Hungarian shoppers have a greater sense of purpose in the new situation
Date: 2021-06-21 08:44:17
Growing financial challenges and increasing price-sensitiveness One of the many effects of the coronavirus pandemic is that households are facing serious financial challenges these days, and this influences both their...
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Ferrero supports impulse sales with Coca-Cola TicTac
Date: 2021-05-12 10:22:07
Ferrero is bringing back its limited-edition Coca-Cola flavoured Tic-Tacs, in a move designed to support retailers in “capitalising on the huge success of last year. POPAI Hungary’s mother organisation Shop!...
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Magazine: Good period for chocolate and wafer bars
Date: 2020-07-18 07:41:44
Before the coronavirus pandemic and the measures to stop its spreading hit the impulse categories hard, chocolate and wafer bar sales had grown considerably. Last year value sales augmented by...
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RetailZoom: The surge of penetration in Domestic Chains – but what is behind it?
Date: 2020-05-04 21:38:39
We have examined the changes in Domestic Chains and the shopping habits of its customers already from many aspects, now let’s look at those changes from another angel: basket penetration....
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Five impulse buying strategies
Date: 2019-08-20 10:25:25
In March American marketing specialist Katie Kochelek published an article on the Shop! website. The topic was 5 strategies that can be used to motivate shoppers for impulse buying. 1....
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