Tag "illat"

Citrus freshness and spicy elegance: Monotheme’s new fragrances have arrived in Hungary

Two product lines from the world-famous Italian perfume brand Monotheme – the citrusy Il Libro Degli Agrumi and the oriental, spicy, oud-containing Black Label – are now available on drugstore...

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McDonald’s came up with a spicy innovation

McDonald’s has launched a unique marketing campaign in the Netherlands, in which they put up posters that give off the smell of fries, without any visual elements. According to the...

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Úsznak az árral a mosószerek és az öblítők

A mosószerek és az öblítők szegmensében is érzékelhető a gazdaságos megoldások iránti megnövekedett igény, ami elsősorban a nagyobb kiszereléseknek, illetve az  összecsomagolásoknak kedvez. Az illat mellett egyre fontosabbak a fogyasztók...

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(HU) Egy illat előre eldönthet egy üzletet – Zólyomi Zsolt parfümőr a FutureTalks podcastban

Sorry, this entry is only available in HU....

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Fragrance is a key factor in fabric softener buying

According to Tímea Kuk, Unilever Magyarország Kft.’s brand manager, fabric softener value sales grew in 2021, but volume sales (and also the number of products sold) decreased. This indicates that...

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Odors judged differently according to description

An odor is judged differently depending on whether it is accompanied by a positive or negative description when it is smelled. When associated with a pleasant label, we enjoy the...

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Fragrances tuned to moods

The breakout of the COVID-19 pandemic changed our lives, many people started working from home, people meet others much less often and they don’t frequent gyms. Consequently, deodorant sales reduced...

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More eco-friendly fabric softeners

Henkel Magyarország Kft.’s junior brand manager Csilla Pásztor told our magazine that fabric softener sales increased by 6 percent in value in 2019. Drugstore and discount supermarkets were the engines...

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STR8 Rise – new fragrance for men

STR8 Rise is the new fragrance of 2019 and it is made for men who want to be the best. The basis of the fresh new scent is ivy, sandalwood...

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