Tag "Heinemann"
Eternal elegance
This article is available for reading in Trade magazin 2024/12-01 “According to NIQ retail data, the whisky category grew by approximately 5% in the last 12 months. Price competition is...
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Sobriety speaking
The segment of low-alcohol and no-alcohol (no-low) beverages is still small and limited, but it is growing quite fast. No-low drinks are more and more popular and in Hungary this...
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From neutral to characteristic
Nowadays old, long-established vodka brands are surprising consumers with creative ideas and new approaches, just like young, innovative companies do. This article is available for reading in Trade magazin 2024/8-9...
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Breaking waves
Gin has been a steadily growing category for years, fuelled by consumer trends and the introduction of different flavoured variants. This article is available for reading in Trade magazin 2024/6-7...
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An exciting, exotic world
Our magazine has asked the biggest players in the domestic rum and tequila categories about the market situation. This article is available for reading in Trade magazin 2024/5 Zoltán Kedves,...
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Bravery, dynamism and quality – Cocktail, No&Low, RTD
International trends in cocktail making are now reaching premium bars and nightclubs in Hungary sooner than a decade ago, when a few-year delay was general. This article is available for...
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Summer? Festivals!
The Covid period has brought serious challenges to the festival industry, the ripple effects of which are still being felt. With many people leaving the sector, finding skilled and experienced...
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Háború nyet, vodka da!
Egyes vodkamárkák forgalmára igen, ám a vodka kedveltségére nem volt hatással az ukrajnai háború. A prémiumizáció hatása a vodkák szegmensében is érzékelhető. A termékfejlesztésben a gyümölcsös mellett a botanical ízesítés...
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Just a hiss!
According to Attila Piri, marketing director of Heinemann, in the eyes of Hungarian consumers ready-to-drink (RTD) mixed drinks are not the same as the quality cocktails served in bars, even...
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Flavours waiting to be discovered
Good tequila has its own character even without aging This article is available for reading in Trade magazin 2023/6-7. Data from 2022 reveal that sales of spirits made from agave...
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Juniper, spices and other things
According to a report by IWSR, Hungarian gin sales jumped 50% in 2021, and data from NielsenIQ basically reveals the same for 2022. This article is available for reading in...
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Magazine: Gin’s big bang in bars
Hungarian gin drinkers care about quality: the sales growth was the biggest in the premium and super premium segments in the last year – informed Sára Palcsó, marketing director of...
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Bar trends, fashionable cocktails
Viktor Molnár, Bacardí-Martini’s portfolio brand manager: “Most bars reopened after the pandemic, but many workers didn’t return to the sector. Even new places are opening and the main target group...
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Drinks from the mountain
Karloff distillery started making Tatratea liqueurs about 20 years ago. The concept of the 10-product range is built on traditions: mountain men tried to cure the sick using medicine they...
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Magazine: The magic of diversity
‘The Hungarian rum-market is led by a few established brands’, Sára Palcsó, marketing director of Zwack explained. ‘Consumers know very few brands and are highly loyal to those. A thin...
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Better days are round the corner
Data from Euromonitor says the world’s population drank 3,285,000,000 litres of whiskey/whisky (from now on this article uses whiskey as the general term) in 2020, which was 10 percent less...
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