Heinemann - Trademagazin

Sobriety speaking
Date: 2024-10-18 11:28:56

The segment of low-alcohol and no-alcohol (no-low) beverages is still small and limited, but it is growing quite fast. No-low drinks are more and more popular and in Hungary this...

From neutral to characteristic
Date: 2024-09-11 10:51:27

Nowadays old, long-established vodka brands are surprising consumers with creative ideas and new approaches, just like young, innovative companies do. This article is available for reading in Trade magazin 2024/8-9...

Breaking waves
Date: 2024-06-13 07:10:58

Gin has been a steadily growing category for years, fuelled by consumer trends and the introduction of different flavoured variants. This article is available for reading in Trade magazin 2024/6-7...

An exciting, exotic world
Date: 2024-05-07 11:34:21

Our magazine has asked the biggest players in the domestic rum and tequila categories about the market situation. This article is available for reading in Trade magazin 2024/5 Zoltán Kedves,...

Bravery, dynamism and quality – Cocktail, No&Low, RTD
Date: 2024-04-04 11:40:14

International trends in cocktail making are now reaching premium bars and nightclubs in Hungary sooner than a decade ago, when a few-year delay was general. This article is available for...

Summer? Festivals!
Date: 2024-03-27 09:54:09

The Covid period has brought serious challenges to the festival industry, the ripple effects of which are still being felt. With many people leaving the sector, finding skilled and experienced...

Háború nyet, vodka da!
Date: 2023-09-01 10:05:55

Egyes vodkamárkák forgalmára igen, ám a vodka kedveltségére nem volt hatással az ukrajnai háború. A prémiumizáció hatása a vodkák szegmensében is érzékelhető. A termékfejlesztésben a gyümölcsös mellett a botanical ízesítés...

Just a hiss!
Date: 2023-07-25 11:14:31

According to Attila Piri, marketing director of Heinemann, in the eyes of Hungarian consumers ready-to-drink (RTD) mixed drinks are not the same as the quality cocktails served in bars, even...

Flavours waiting to be discovered
Date: 2023-07-13 16:10:59

Good tequila has its own character even without aging This article is available for reading in Trade magazin 2023/6-7. Data from 2022 reveal that sales of spirits made from agave...

Juniper, spices and other things
Date: 2023-06-06 10:57:09

According to a report by IWSR, Hungarian gin sales jumped 50% in 2021, and data from NielsenIQ basically reveals the same for 2022. This article is available for reading in...

Magazine: Gin’s big bang in bars
Date: 2022-06-01 06:03:38

Hungarian gin drinkers care about quality: the sales growth was the biggest in the premium and super premium segments in the last year – informed Sára Palcsó, marketing director of...

Bar trends, fashionable cocktails
Date: 2022-05-13 10:29:12

Viktor Molnár, Bacardí-Martini’s portfolio brand manager: “Most bars reopened after the pandemic, but many workers didn’t return to the sector. Even new places are opening and the main target group...

Drinks from the mountain
Date: 2022-04-26 19:29:19

Karloff distillery started making Tatratea liqueurs about 20 years ago. The concept of the 10-product range is built on traditions: mountain men tried to cure the sick using medicine they...

Magazine: The magic of diversity
Date: 2021-10-19 06:53:20

‘The Hungarian rum-market is led by a few established brands’, Sára Palcsó, marketing director of Zwack explained. ‘Consumers know very few brands and are highly loyal to those. A thin...

Better days are round the corner
Date: 2021-09-27 10:36:25

Data from Euromonitor says the world’s population drank 3,285,000,000 litres of whiskey/whisky (from now on this article uses whiskey as the general term) in 2020, which was 10 percent less...

Sobriety speaking Date: 2024-10-18 11:28:56

From neutral to characteristic Date: 2024-09-11 10:51:27

Breaking waves Date: 2024-06-13 07:10:58

An exciting, exotic world Date: 2024-05-07 11:34:21

Bravery, dynamism and quality – Cocktail, No&Low, RTD Date: 2024-04-04 11:40:14

Summer? Festivals! Date: 2024-03-27 09:54:09

Háború nyet, vodka da! Date: 2023-09-01 10:05:55

Just a hiss! Date: 2023-07-25 11:14:31

Flavours waiting to be discovered Date: 2023-07-13 16:10:59

Juniper, spices and other things Date: 2023-06-06 10:57:09

Magazine: Gin’s big bang in bars Date: 2022-06-01 06:03:38

Bar trends, fashionable cocktails Date: 2022-05-13 10:29:12

Drinks from the mountain Date: 2022-04-26 19:29:19

Magazine: The magic of diversity Date: 2021-10-19 06:53:20

Better days are round the corner Date: 2021-09-27 10:36:25